Spear head India and global operations of the agencyIntroducing new vertical of tech based marketing Handling over all PnLBuilding brand Endorphins

A seasoned content marketing consultant specialising in OTT content and digital content marketing via various mediums. An award winning Podcaster, specialise in storytelling podcasts, running active podcasts on Gaana, Spotify and Storytel. Have a record of reaching 100K listens in less than 1 month.Produced films and podcasts for various online platforms

Spearheading content based IPs around Legends League Cricket and devising a new revenue stream for 2 seasons

 Launched YouTube channels for them with every strategy being devised by me and my team Managing the content strategy, content calendar, shoots and productions for every content (films and otherwise) for the division. Manage scripts and on-ground production of in-house films Shortlist original and presenter content for the division which can be bought and showcased Devise launch strategy for short-film dedicated OTT platform for FNP Help build content strategy for the YouTube Channel of FNP Media and help curate content Build social media platforms and help gain more traction Strategies digital PR for the over-all YouTube channel and how to gain more visibility plus subscribers.  Help in bringing brands on-boards for content by offering them integrations or new branded content ideas Brand solutions for existing and new clients of the brand Managing over all PnL of the division FNP Media Reporting directly to MD and Founder of Ferns n Petals.

 Responsible for curating new digital IPs and branded content for various digital platforms of Shemaroo Take care of digital PR for their current and new digital IPs curated by Shemaroo Help in bringing brands on-boards for content by offering them integrations or new branded content ideas Help in executing digital IPs with production house  Take care of productions and shoots of IPs at various locations in India Content planning for Youtube and OTT platforms of the brand Device content strategy for Shemaroo Me the OTT of Shemaroo Brand solutions for existing and new clients of the brand

 Conceptualizing the intellectual property and selling the concepts to clients  Planning the event in terms of media deliverables and other deliverables  Allocating budgets to different media vehicles including traditional media and Digital media as well.  Getting the media executed in terms of promised deliverables.  Integrating concepts for different clients and helping sales team in closures. Finally coordinating with operations team in executing the property on-ground.

 Formulating 360 degree media mix for clients  Allocating budgets for each media vehicle for each brand.  Conceptualizing strategies for brand building through various media  Proactively conceptualizing different on-ground and other media vehicle campaigns to keep the brand image intact in the market  Doing competitive analysis before devising the plan.

 Individually resolving the queries of the clients.  Understanding client’s perspective preparing a creative brief and giving it to the designing team.  Strategizing and implementing all kind of BTL activities like road shows, canopy activity, canter promotions, store launches and many more.  Conceptualising and implementing all event strategies, organizing promotions for the clients all across India.  Conceptualising online promotions for the clients and handling all channel activities.  Giving strategic inputs for BTL activities and executing all.

Ad sales and advertising agencies review for 2 months of summer training.