• Developed and implemented digital marketing strategies, enhancing user engagement and driving conversions.• Collaborated with product managers and segment leads to define user personas, create journey maps, and identify content needs. • Utilized web analytics tools to provide performance insights, leading to optimized content and improved user journeys.• Designed and maintained websites, ensuring optimal site navigation and content classification to improve search functionality.• Led creative teams through strategic initiatives, delivering consistent and high-quality marketing materials.

• Created and managed digital content for cultural and educational campaigns, enhancing online presence and engagement.• Directed email marketing strategies, increasing subscriber engagement through targeted and personalized content.• Conducted data analysis using Google Analytics, resulting in actionable insights for improving digital campaign performance.• Established visual identity systems for non-profit organizations and citywide events, aligning with branding and content strategy guides.

• Collaborated with creative teams to enhance digital visibility of Legacy© artists, focusing on SEO and digital marketing strategies.• Developed custom illustrations and digital art, supporting advertising campaigns across major digital platforms.• Maintained consistency in design output, ensuring alignment with artists' branding and campaign objectives.

Efficiently managed and organized all equipment and materials, ensuring accurate inventory control. Coordinated the packing and shipping of materials and prepared patterns for production. Assisted with on-site artwork cutouts and pouncing, supporting project execution. Managed the loading and unloading of trucks for crews, delivered essential materials to field teams, and oversaw project maintenance to ensure smooth operations

Efficiently managed and maintained all production equipment and materials, ensuring accurate tracking and inventory. Handled the preparation, packing, and shipment of print materials, including burning patterns for production. Assisted in on-site installations by preparing cutouts and pouncing artwork, ensuring precise execution. Coordinated the loading and unloading of materials for incoming and outgoing crews, and promptly delivered essential items to field teams. Managed overall project maintenance, ensuring deadlines were met and quality standards maintained

Engaged with the public by providing wayfinding assistance and sharing detailed information about the project, artist, organization, and site. Facilitated smooth audience flow from check-in to exit, ensuring their safety and the preservation of delicate artwork throughout the event. Supported the director, performers, stage managers, and technical team by assisting with exhibition setup and breakdown. Provided light technical assistance, ensuring a seamless experience for both the team and attendees.