I lead the development and execution of comprehensive brand strategies for eCommerce, SaaS, and services businesses. My role involves spearheading brand management by creating and maintaining brand voice guidelines for consistent messaging across all internal and external communications. I ensure cohesive brand messaging through global brand development, aligning it across digital platforms, marketing campaigns, and customer touchpoints. By conducting market research and analysis, I continually refine and enhance brand positioning to maintain relevance and differentiation in competitive markets.

In case you don't know what it is, I developed and defined a distinctive brand voice across multiple digital channels. This means collaborating with the marketing, design, content, and PR teams to ensure the brand voice aligns with the company’s values, mission, and market positioning.

I am managing the overall content strategy across multiple platforms. My responsibilities include developing new ideas, building content roadmaps, and tracking web analytics. The goal is to ascertain content engagement levels by producing high-quality creative content.I am using content management systems to analyze website traffic and user engagement metrics. As a content manager, I'm overseeing the SEO and PR efforts to ensure content meets short-term and long-term marketing targets.

I am working with XStak as a B2B SaaS writer on a contract basis.The goal is to help the company establish its online presence as a brand and grow organic traffic through blogs.I am providing content for Point of Sale (POS), Order & Inventory Management System, and Loyalty Management System. The role includes creating guides for XStak's all-in-one retail operating system, crafting lead magnets, and writing product comparison blogs.I cover the latest tech topics such as omnichannel commerce and omnichannel marketing as well as digital payments, artificial intelligence (AI), machine learning (ML), and business intelligence (BI).

I was hired by the London-based events production company for organic growth.The goal was to increase website traffic and improve conversions for commercial keywords. This has to be achieved through SEO content and top SERP rankings.EMS Events had poor quality, thin content, and lacked a good content strategy. Moreover, the blog section was filled with news updates, and a few articles targeting the wrong audience. Surprisingly, they were not focusing on internal linking, as all their efforts were focused on building backlinks.After creating the SEO Content Strategy, my first goal was to update the existing content.I explored and extracted keywords based on their ICP, customer intent, and location. Landing pages were updated and revamped to adjust keywords naturally within the content. The next step was to work on the blog section. I removed unnecessary, outdated content, and edited posts that were performing better.RESULT: The website traffic grew from 500/month visitors to 2.2k monthly visitors. The conversion rate increased by nearly 70% and the businesses started receiving calls from B2B clients.

I worked with the outreach company as a senior SEO writer. My services were hired to lead the team and write in-depth, insightful blogs on digital marketing topics. The first thing I did was a content audit and made changes after analyzing content marketing metrics. This resulted in a 130% growth in organic traffic and a 45% boost in lead generation for services.The next step was generating ideas for new content types for which I did thorough research. I looked for low-competition queries and focused to cover transitional and commercial keywords.I wrote about SEO services (keyword optimization, on-page, off-page SEO, backlinking techniques) and content marketing tips and tricks. This further improved the overall website traffic and helped in strengthening keyword clusters.Another key point that I emphasized was adding infographics. I coordinated with the designing team to illustrate articles with useful images. The website survived the May core update and we were able to get more snippet-rich positions on SERPs. I also assisted the company with white-label content creation and guest post writing. This helped me produce quality writing pieces on industry-related topics for international audiences. I wrote blogs for clients on several niches including Travelling, Health and Fitness, Home and Garden, Pesticides, social media and Gaming. During my stay, the company's project acquisition rate was 100% with full customer satisfaction.

I was promoted to the senior Technical Writer position after one year. The promotion came after I helped the eCommerce company, a UK-based online retail store (LaptopOutlet.co.uk) achieve its traffic and sales goals. Laptop Outlet was named the third leading tech retail store in the UK.I managed the overall e-commerce content strategy. This includes content audit, writing pillar content pieces and lead magnets, creating blog clusters, and internal linking.I followed the niche marketing techniques to help the company establish itself as a brand.My duties included writing SEO-friendly content for landing pages, detailed reviews for tech products, and informative blogs for consumers.Through blogging, the team was able to maximize the traffic of the e-commerce store by up to 210%.I also worked as an insource writer for OPPO's official UK store and wrote the main landing page content after collaborating with the OPPO team. With the help of the SEO team, my team managed to gain the targeted traffic and sales goal by working on information-based content.

I joined Retail Direct as a technical writer. The goal was to rank category and product pages on SERPs and boost organic traffic. I took the liberty to do a content audit and created a content strategy which was aligned with the organization's growth plan. A blueprint was formulated with the help of the SEO team to target high-value, low-volume keywords.I focussed on improving the content on landing pages using intent-based keywords and strengthening internal linking on category pages. To gain more traffic, I created blog clusters to get topical authority while creating quality content for readers. the efforts brought fruit and the website was ranking for most of the targeted keywords (between number 1 and 6).Within six months, the website achieved its set traffic goals (150% increase). The company achieved its annual sales target (100% improvement in leads) before the sales season.

I worked for Conceptbsol.com and its sister company CV Sarkar. I wrote landing and services pages for both websites with respect to SEO guidelines. My additional duties included writing In-App content, job descriptions, and career guidance blogs.I also managed and wrote blogs for both insourcing & outsourcing clients. As a result, I was able to grasp the industry knowledge of Health, Automotive, Insurance, and Law. I wrote blogs and detailed guides on Digital Marketing, Home & Garden, and restaurants.

As a Creative Content Writer, I was managing On-Page SEO Content for websites and Affiliate Marketing. I wrote Research Articles, Travel Blogs, Product Reviews, and Product Descriptions for better content reach.

As a freelance writer, I wrote reports on the business and agriculture industry. I was covering the local industry, associated issues, and opportunities. Also, I wrote columns and features on national political scenarios and economic conditions.

I worked in Punjab Lok Sujag with the collaboration of UNDP as Feature Editor. My duties were to come up with ideas that align with the "Social Awareness" program and assign them to the team. I was managing and directing a team of 50+ reporters and freelance writers.Over the years, I wrote and edited 3000+ features in Urdu on social, economical, and health issues. I was also responsible for posting and publishing the content on respective websites. Moreover, I was writing scripts and collaborating with video editors for visual content.