Managing a website, optimizing search engines, preparing a content plan, making designs, improving user experience, preparing a marketing plan

Research and understand the client's needs and target audiences, through online searches, reviews of existingresearch, interviews with subject matter experts, and in-person meetingsWrite original copy and edit content for a range of corporate marketing and communications materials.Collaborate with a team of account managers and creative staff from concept development to delivery of finalproduct. Present copy concepts and final deliverables to internal team, and to client representative as needed, and participatein client pitches on occasion.Revise copy based on internal and client feedback/direction.Successfully created engaging and on-trend content for campaigns, ads, websites, and social media platforms. Took the lead on community management of social media accounts including publishing, monitoring, and engagingwith the community. Created social media audits to analyze brand presence and assisted with brand strategy development. Monitored and developed reports on competitor activity within social media platforms.

Search engine optimization for a number of websites, content writing for websites, WordPress, website content strategy

Social media specialist, member of the Follow-up and Monitoring Group, member of the Media Content Analysis and Rumors Monitoring Group

News editor, member of the 90 Minutes editing group, with Dr. Moataz Abdel Fattah