Ahmed Ibrahim Email and Phone Number

Expertise in Restaurant Operations, People Development and Marketing. • Identify opportunities and recommend relevant activation• Plan & lead meetings (Business reviews and training)• Recommend and implement different training • Implement the agreed plans in line with budgets & work closely with all stakeholders across the business to ensure execution excellence • Work regularly with BTL agencies and ensure project timelines are respected• Participate in new launches and innovation projects• Monitor market evolution and competition activities• Track the progress and analyze performance of the Brands by providing regular reports (Retail Audit and Brand Tracker)• Measure and analyze the effectiveness of marketing investments, brands & competition past performance, and recommend corrective actions• Ensure Marketing budget tracking & provide regular updates

*STAR of Level of Excellence Häagen-Daz -UAE 2015,2016• Deliver consistent operating excellence in accordance with the Haagen-Dazs standards • Complete consumption reports • Maintains store safety awareness and records • Gives input on staff performance and reviews • Perform under BCE (Branded customer Experience) and ESP (Environment, Service, Product) training standards  Leadership • Taking appropriate and decisive action to meet budget expectations  Develops the store management team within the district to deliver legendary customer experiences in all stores.  Drives the implementation of company programs by motivating and supporting the store management team within the district to develop and implement action plans that meet operational and organizational objectives  Manages through unusual events to keep district operating to standard.  Manages with integrity, honesty and knowledge that promote the culture, values and mission of Haagen-Dazs.  Reviews store environments and key business indicators within the district to identify problems, concerns, and opportunities for improvement in order to provide coaching to the store management team to take action and achieve operational goals.  Monitors and manages district-wide management staffing levels. Ensures management-level partner development and talent acquisition in order to achieve and maintain district operational requirements.  To understand customer needs and the needs of the local community.  Inform Operation manager and keep record of all incidents, wastage's, voids, expiration, costumers complains or comments, maintenance request and all shop and staff issues  Follow all company rules and regulations  Manage & control Managers Staff organization within the district  Fully understand and apply all Haagen-Dazs standards

Financial Contribution,• Contributes toward stores profitability by seeking opportunities to increase sales, manage appropriate inventory and cost of goods control, and control labor costs.• Maintains daily, weekly, and quarterly financial reports.• Ensures all cash handling and cash register functions are performed in an accurate and consistent manner.Develops Staff,• Trains and develops team members to demonstrate the brand customer service standards, operating standards and Star Skills.• Expects and encourages full participation of partners in creating store goals and developing plans.Maintains Quality Store Operations,• Ensures all company policies, store operating standards, and procedures are communicated effectively to team members, and maintained and followed in a consistent manner. Follows guidelines outlined in the Retail Safety and Security Program to create and maintain the safest environment possible for team and customers.• Organizes work throughout store in a manner that facilitates efficient customer service and profitable operation.• Ensures all customers receive the highest quality product and customer service possible.• Ensures store appearance and equipment are maintained in a consistent manner.

Key Performance Area 1: Quality OperationProvides the Starbucks ‘service experience’ consistently for all customers, and ensures that they receive the highest quality product possible. Ensures all company policies, store operating standards and procedures are communicated effectively to partners and are maintained and consistently followed. Ensures store appearance and equipment are maintained to the highest possible standards, and follows safety and security guidelines to create and maintain the safest environment possible for partners and customers. Organises work throughout the store to deliver efficient, speedy customer service and profitable operation.Identifies and constantly monitors quality issues in relation to service, environment, staffing levels, partner competence, operating procedures, and decides responses/actions to maintain the highest possible standards in all areas.Key Performance Area 2: Financial ContributionKey Result Activities:Maximises store profitability by seeking opportunities to increase sales, managing inventory effectively, and controlling materials / staff costs. Wholly accountable for the store’s financial contribution, producing daily, weekly and quarterly financial reports. Ensures all cash handling and cash register functions are performed in an accurate and consistent manner, and in full accordance with company procedures.Key Performance Area 3: Ordering Key Result Activities:Ensures the proper types and amounts of materials, supplies and merchandise are ordered and stocked. Key Performance Area 4: Training DevelopmentKey Result Activities:Trains and develops partners to Starbucks customer service standards, operating standards and ‘star’ skills. Effectively communicates new product information to partners.Key Performance Area 5: Store GoalsExpects and encourages full participation of partners in creating store goals and developing plans.Key Performance Area 6: Staffing and Performance

Key Performance Area 1: Customer ServiceKey Result Activities:Welcomes and connects with customers. Determines customer needs and suggests appropriate product. Offers customers demonstrations and samples of product, encouraging customer interaction. Key Performance Area 2: Quality BeveragesKey Result Activities:Prepares Foods and Beverages to standard of Fudds. Follows health, safety guidelines for all products and service. Key Performance Area 3: Store OperationsKey Result Activities:Follows, and takes a lead in directing others to follow, policy and procedure for operational flows at each station, and in applying standards for merchandising stock rotation and storing of all products. Performs and directs others to complete cleaning tasks in accordance with duty rotas and cleaning schedules. Places orders to assist shift operators. Assists in staff scheduling and in adjusting staffing to meet trading requirements/patterns. Key Performance Area 4: ProfitabilityKey Result Activities:Follows, and guides others in following cash handling procedures and till point policies. Follows inventory stocking and recording guidelines. Contributes to store goals for increasing sales and improving profits. Assists store management with accounting and banking responsibilities. Records and is accountable for store funds while running a shift. Key Performance Area 5: People DevelopmentKey Result Activities:Acts as a role model, providing guidance and training to store partners on all performance expectations in manual. Ensures partners adhere to beverage and rest break requirements. Demonstrates and ensures all policies and procedures are followed. Communicates store and partner concerns to store management.