• Delivered a suite of ticketing, access control, and accreditation platforms for the Formula 1 Saudi Arabia Grand Prix Race 1, 2, 3 and 4. The platforms included UI/UX design, testing, and development for both the front and back-end.• Prepared all ticket reporting for all financial reconciling of event, pre, post and during events.• Led a team of administrative and part-time staff who managed the day-to-day operations of our projects.• Collaborated with the marketing team to verify the accuracy of ticketing information across all channels, including the website, e-commerce communications, and social media.• As an active member of various project groups, I ensured the upkeep of all ticketing-related systems and developed project plans to further develop them.• Oversee all operations and ensure that all departments are working together to provide a safe and smooth customer experience.• Developed and maintained strong relationships with key vendors, resulting in improved service delivery and cost savings.• Setting, communicating and maintaining timelines and priorities on every project.

•Improved the company growth by 15% by executing growth strategies in UAE and KSA.•Reduced the operations cost by 20% by applying data analysis, operations optimization, and digitalization.•Actively working with software developers to define and prioritize the product’s development to continuously meet customer requirements and growth of business in the region.•Identified improvement areas, planned, and implemented marketing campaigns tailored to local customer needs. Which resulted in a 30% KSA user base growth and (XX Million) increase in revenue. •Lead and train 10 Ticketing Managers to operate the system, build matches and events as per the clients’ requests.•Supervised the integration between the RFID technology and Platinumlist system with executing large scale events applying the technology in UAE and KSA.

•Managing and developing a team of 8 Ticketing Managers responsible for 14 football clubs and the national football team operating 300+ match/Season.•Overseeing all operations including 50+ personnel on-site with training, inventory management, and working with each venue to provide a safe and smooth customer experience while assuring the implementation of the rules and regulations.•Act as an intermediary to maintain a strong and positive relationship between the national team and all football clubs with UAE Pro-League and the UAE football association.•Planned and developed a reporting structure on the Platinumlist system to provide clients with reliable and consistent information.•Creating Manifests and interactive maps using Adobe Illustrator to provide customers with their online seat selection process.

•Developed a growth strategy that resulted in 2M+ profit-focused both on financial gain and customer satisfaction.•Identified and built long-term relationships with (17) new and (39) existing customers. •Development and production of 70+ projects from proposal right up to delivery.•Setting, communicating and maintaining timelines and priorities on every project.•Perform ongoing Salesforce administration (create accounts/profiles, defining fields, etc.) and development that reduced time or cycle of the sales process and increased the transparency with reporting.•Managing operational, administrative departments, and suppliers to ensure delivering projects on time, within budget, timeline, and quality that improve end customer experience.

•Brainstorming and implementing event plans and concepts. With executing 150+ events such as:Beach canteen, 3 Years in Dubai Mall for 9 Hijri and all GCC National Days, Fashion-forward and Lexus Drive-in cinema. •Produce detailed proposals for events (including design, Ideas, timelines, venues, suppliers, legal obligations, obtaining permits, negotiating sponsorship deals, staffing, and budgets)•Liaising and negotiating with vendors.•Managing branding and communication.•Developing event feedback surveys and handling post-events reports.

•Managing, maintaining, and tracking the overall project plans, budgets, and work assignments according to clients’ requirements. With changes in the strategies generated 35 new clients with revenue above AED 2.1 Million.•Organizing and facilitating on a regular basis client’s meetings to discuss action plans, and/or review project status and proposed changes.•Manage task priorities, short notice requirements, operations constraints, and any other potential impacts to maintain scheduled event’s requirements. •Responsible for interviewing, hiring, and training staff; planning, assigning, and directing workforce.

•Supported the team members in the achievement of their accountabilities ensuring that they are fully briefed/debriefed in relation to their provision of superior customer service, and maintenance ofstandards, as per the Standard Operating Procedures (SOP).•Displayed excellent motivational leadership, delegation, and mentoring in order to facilitate customer satisfaction.•Ensuring reviews are conducted or contributed for team members in accordance with corporate standards and within the stipulated time limit; also establishing development plans for check-inand departure gates staff.•Examined and reported operational problems such as delays and discrepancies in day-to-day activities.

•Increased sales by launching the (Shareek) marketing campaign and loyalty program that resulted in an income of AED 125k - 400k from Y1 to Y3 for Al Manzil and Qamar-el din Hotels (Downtown Dubai). •Implemented and evolved high-impact strategies to target 50+ new business opportunities that generated AED 200K and new target markets while focusing on existing VIPs and the main target market.•Managed both inbound and outbound marketing campaigns to generate new business.•Handled complaints and provided appropriate solutions and alternatives within the time limits and followed up to ensure resolution.