Provide strategic guidance to a team of 3 digital media executives with accountability for all digital media spending and planning, social media management, web development, and monitoring performance of campaigns with partner media agencies. Responsibilities:• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising• Maintaining MM’s social media presence across all digital channels, driving traffic to company pages.• Measure and report performance of all digital marketing campaigns, and match against goals (ROI and KPIs)• Identify trends and insights, to optimize spending and performance• Identify new and creative growth strategies• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Management of partner agencies and vendors, providing oversight and guidance on activities implemented• Effective management of projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budgets, developing and revising ideas, and implementing projects• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Responsibilities:• Develop and manage media plans and market flowcharts for clients in different sectors including: Ministry of Finance, Kasrawy Group, Univest Group, ON Entertainment Channels, EHFC, Sout Al Omma, SuperKora, Ein Magazine and Furnex• Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate• Development and effective implementation of search campaign structures• Educate clients on how to utilize social platforms to meet goals - incorporate the Internet and other digital media into their advertising campaigns• Ensure that clients’ goals, budget, and target audience are reached• Track effectiveness of advertising campaigns, analyze data and provide viable strategies• Conducting the induction and training of Media Executives• Utilize research and reporting tools to gather competitive insight and provide support to sales team (Google Analytics, InterAd, Effective Measure, OOXmonitor, etc)• Review client insertion orders and confirm feasibility for delivery and execution with key partners• Work in tandem with editorial, web development, design, legal, and other departments to develop programs and ensure campaign feasibility• Management of vendors/ suppliers, maintaining strong business relationships

Develop and manage media plans and market flowcharts for clients like Vodafone and CIB.• Monitor new trends in digital media.• Help clients incorporate the Internet and other digital media into their advertising campaigns.• Ensure that client goals, budget, and target audience are reached.• Track effectiveness of advertising campaigns, analyze data and provide viable strategies.• Creative approach to finding solutions that meet advertiser objectives. • Utilize research and reporting tools to gather competitive insight and provide support to sales team (Google Analytics, InterAd, Effective Measure, OOXmonitor,..etc)• Review client insertion orders and confirm feasibility for delivery and execution with key partners.• Work in tandem with editorial, web development, design, legal, and other departments to develop programs and ensure campaign feasibility.

• Develop and manage media plans and market flowcharts for clients like Vodafone and CIB.• Monitor new trends in digital media.• Help clients incorporate the Internet and other digital media into their advertising campaigns.• Ensure that client goals, budget, and target audience are reached.• Track effectiveness of advertising campaigns, analyze data and provide viable strategies.• Creative approach to finding solutions that meet advertiser objectives. • Utilize research and reporting tools to gather competitive insight and provide support to sales team (Google Analytics, InterAd, Effective Measure, OOXmonitor,..etc)• Review client insertion orders and confirm feasibility for delivery and execution with key partners.• Work in tandem with editorial, web development, design, legal, and other departments to develop programs and ensure campaign feasibility.

• Develop and manage media plans and market flowcharts.• Monitor new trends in digital media.• Help clients incorporate the Internet and other digital media into their advertising campaigns.• Ensure that client goals, budget, and target audience are reached.• Track effectiveness of advertising campaigns, analyze data and provide viable strategies.• Creative approach to finding solutions that meet advertiser objectives. • Utilize research and reporting tools to gather competitive insight and provide support to sales team (Google Analytics, Nielsen, etc)..• Review client insertion orders and confirm feasibility for delivery and execution with key partners.• Work in tandem with editorial, web development, design, legal, and other departments to develop programs and ensure campaign feasibility.

Identify the best mix of media channels to deliver an advertising message to client's target audience. Using research data, I consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure.- Duties included:* Meeting clients to understand their advertising strategy and building up a picture about their target audience.* Analyzing and researching the target audience's character, purchasing and media habits* Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date.* Advising the creative team and clients about the most effective media combination* Considering appropriate timings of media activities, based upon usage patterns and seasonal factors* Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.* Obtaining the best advertising rates that fit with the agreed media strategy* Presenting alternative options to the media planner and client* Adjusting media schedules in response to the latest audience figures* Managing budgets and maintaining advertising spend records* Monitoring and updating clients on the effectiveness of campaignImplementing interactive advertising campaigns on Google and Youtube. • Managing advertising management platform to ensure campaign delivery, performance and advertiser goals are being fulfilled as scheduled. • Requesting, receiving, testing, posting, and confirming all materials from outside vendors and internal departments (as required).