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A Global CX/BPO Leader/Advisor with proven successful experience, providing strategic vision, and enterprise leadership. He is known for his revenue and profitability growth abilities, as well as his versatility in starting up and turning around businesses in different industries. His strong business experience has equipped him to run businesses globally across different markets and cultures. He is a dynamic, innovative, results-driven leader with a strong track record of performance in turnaround and high-paced global organizations. He serves on the board of Raya Customer Experience as Vice Chairman, and on the board of Maadi Technology Park.He has a great ability to advise, coach, shape strategies, and lead teams to achieve results. Utilizing keen analysis, insights, and a team approach to drive organizational improvements. He possesses superior interpersonal skills, capable of resolving multiple complex issues and motivating teams to peak performance. He was the CEO of Raya Customer Experience, the Managing Partner and Co-Founder of Planovate, a Florida-based consulting practice that specializes in Strategic Planning, business turnarounds, startups, growth management, global expansions, Customer Experience, and business process outsourcing.He was the Country Manager of Convergys in Egypt setting up their new subsidiary and before joining Convergys he was the Senior Vice President and a founding member of Xceed, a global BPO service provider. For a decade, and since its inception, He was responsible for defining and leading the implementation of Xceed's vision and strategy. He acted as the pulling force to the whole CX/BPO industry in Egypt and helped position Egypt as one of the top destinations in the industry. Prior to joining Xceed, he was the Regional IT Director and a member of the Global IS Steering Committee for ABB. He holds a B.Sc. degree in Computer and Automatic Control, with continued education in several institutes including the International Institute for Management Development (IMD), in Lausanne, Switzerland. His academic, professional background and leadership in multicultural environments have added to his strength and success, positioning him for new challenges and long-term growth.
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Raya CxRaya CxUnited States -
Chief Executive OfficerPlanovate Mar 2023 - Present -
Vice ChairmanRaya Cx Mar 2023 - PresentGiza , Eg -
Chief Executive OfficerRaya Cx Jan 2020 - Mar 2023Giza , Eg -
Non Executive Board MemberMaadi Technology Park Mar 2022 - PresentCairo, Maadi, Eg -
Managing PartnerPlanovate Apr 2012 - Dec 2019Specialized in Turnaround Management and business consulting, strategy formulation and implementation, business planning, startups, growth management, global expansions, mergers & acquisitions, business process outsourcing, products launch, business development, sales and marketing and managing companies, business initiatives and projects.
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Managing PartnerNutri Selections Apr 2013 - Apr 2015Nutri Selections delivered premium quality food and beverages products out of Orlando, Florida.Focused on product development, and market penetration and branding. Implemented a model to outsource all production while focusing on product branding, sales, marketing, distribution, and customer acquisitions, growth strategies, and vendor management.Specialized in sourcing “Private Label” food and beverage products to the U.S. market.Created “THE FRUIT JUICE” brand of juices, and succeeded in penetrating several geographic locations within the U.S.
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Country ManagerConvergys Feb 2011 - Mar 2011Handled the start-up of Convergys Customer Management activities in EgyptCoordinated the selection of the facilitiesFinalized the Business Plan and government incentives
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Senior Vice PresidentXceed Aug 2007 - Jan 2011Cairo, Eg• Founding member, built an organization around synergy, innovation, and quality• Scaled operations internationally• Defined and led the implementation of corporate vision and strategy• Exploited new geographic markets and verticals and witnessed 50%+ annual growth since inception• Distinguished corporation to be among the global 100 “players” in 2009 and 2010 • Grew firm to become a multimillion dollar revenue generating entity• Handled Corporate Strategic Planning, Finance, Financial Planning & Control, Quality, HR, Marketing, Sales, Business Development, Clients’ Relations, Program Management, Corporate Alignment, as well as the Company’s global expansion. • Focused on expansion in the United States and globally • Leader and prime negotiator • Engaged in merger and acquisition opportunities -
Managing DirectorXceed Apr 2006 - Sep 2008Cairo, EgA Dubai-based customer contact consulting practice, that delivered real expertise in the fundamental key areas of customer contact operations. Offered customer contact consulting services and formulated solutions for customer relationship enhancement. Was the sole implementation partner for Customer Operations Performance Center, Inc.(COPC) in the MENA region -
Vice President, Strategy And Business DevelopmentXceed Mar 2003 - Jul 2007Cairo, Eg• Established an Egyptian company operating globally, through its “start-up”, “operation”, and “growth” • Realized the vision to provide “world-class” business process outsourcing services • Handled Business Development, Sales, Marketing, Clients’ Relations, Quality, Human Resources, Finance, Planning and Control. • Led organizational success and developed an extensive client list, including a number of leading Fortune global 50 companies with a compound annual growth of well over 50% • Positioned firm as “The Contact Center of Egypt” • “Pulling force” to the Call Center/BPO industry in Egypt. • Created the Call Center Association of Egypt • Negotiated government incentives and positioned Egypt as one of the top BPO destinations • Made presentations at international conferences which attracted global players and clients to the marketplace• Achieved high profile status in the global marketplace by being awarded Certificates and Industry recognition from international entities -
Vice President, Application Management And SupportXceed Jan 2002 - Feb 2003Cairo, Eg• Defined and implemented the OSS (Operation Support Systems) and the BSS (Business Support Systems) strategy for Telecom Egypt (www.telecomegypt.com.eg)• Strategized and led a deployment to build the largest and most sophisticated Outsourced Contact Center in the Southern Mediterranean Region• Led Sales, Marketing, Business Development, Human Resources, Finance, Planning and Control functions• Coordinated process definition and optimization, Quality Assurance, Applications selection and deployment -
Regional Is ManagerAbb Jan 2000 - Dec 2001Zurich, Zh, Ch• Member, Global IS Steering Committee reported to the Area Manager and the Deputy CIO• Led the transformation of the IS organizations in 16 different countries in the Middle East region into one centralized organization• Developed, coordinated and implemented Country IS/IT Strategies in the Region• Completed “rollout” of the Global IS Initiatives in the region, as well as the implementation of the ABB Gate Model for Process Improvement• Achieved 25%+ savings in the Middle East IT costs in 2001, by consolidating the IT Infrastructure and optimizing the Corporate Network on a country/regional basis • Implemented a number of in-country and cross-country outsourcing projects -
Country It DirectorAbb Jan 1998 - Dec 1999Zurich, Zh, Ch• Completed ERP standardization implementing SAP functionalities for 12 companies with 2410 employees• Consolidated all IS/IT organizations on the country level. • Implemented a centralized help desk function. • Designated as country Y2K Coordinator -
Information Systems Country ManagerAbb Jun 1993 - Dec 1997Zurich, Zh, Ch• In charge of ABB Arab the biggest ABB Company in the Middle East• Developed, implemented and maintained the entire Information Systems Division• Defining the yearly IT Budget• Monitored and controlled all costs• Instrumental in the “turnaround” of an entire function that was found to be less than effective• Coordinator of the EG2000 Task Force for the IT Activity, goal was to scrutinize the processes with a team from all companies, and propose the best practice and the implementation plan• Nominated as the ABC-C Facilitator of Egypt which was a Global ABB project aiming for a detailed process analysis and optimization followed by the introduction of the ABC Calculation• Implemented ERP in ABB Arab, using Triton from Baan for for a “make-to-stock” (standard production) factory and “assemble-to-order” (customized production) factory • Introduced the Project Management Approach (PMA) for following up on projects throughout the value chain, from order intake to final delivery • Transformed the organization from a Product Approach to a Function/Project matrix• Processes were optimized and the layout for assembly lines were modified• Incorporated a self-managed Lotus Notes Domain reduced operational costs by 70%• Deployed PROMIS CAD for the Electrical Design Department • Designed and implemented the corporate network• Enforced the Minimum Security Baseline (MSB); a set of ABB IT Security Guideline and procedures -
Sales And Marketing ManagerStandardata Jan 1992 - May 1993• Handled complete business solutions
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Software Division ManagerStandardata Jan 1989 - Dec 1991• Analyzed, designed, programmed and managed implementation of ready-made and customized systems for manufacturing, services, travel, hospitality, and hotel management industries
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Systems Analyst And ProgrammerStandardata Jun 1987 - Dec 1988• Collaborated with a team of professionals to create an IT services firm that became one of the largest IBM business partners in Egypt • Conducted analysis, design, and programming
Ahmed Refky Skills
Ahmed Refky Education Details
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ImdOrchestrating Winning Performance -
Imd“Transforming The Information Capabilities In The New Abb” -
Ain Shams UniversityComputer & Automatic Control -
English Mission (Salam College)High School Diploma
Frequently Asked Questions about Ahmed Refky
What company does Ahmed Refky work for?
Ahmed Refky works for Raya Cx
What is Ahmed Refky's role at the current company?
Ahmed Refky's current role is Raya CX.
What is Ahmed Refky's email address?
Ahmed Refky's email address is ah****@****acx.com
What is Ahmed Refky's direct phone number?
Ahmed Refky's direct phone number is +2012221*****
What schools did Ahmed Refky attend?
Ahmed Refky attended Imd, Imd, Ain Shams University, English Mission (Salam College).
What skills is Ahmed Refky known for?
Ahmed Refky has skills like Program Management, Bpo, Start Ups, P&l Management, Strategy, It Management, Crm, Mergers, Business Development, Organizational Development, Outsourcing, Sales And Marketing Leadership.
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