· Chart a successful course for Marriott’s Luxury Global Sales strategy in MEA.· Pilot and run the Luxury Global Sales organization in MEA from scratch.· Support new initiatives and manage the department’s P&L and sourcing partnerships and collaborative efforts with different stakeholders.· Grow a strong and unique Luxury clients base across MEA.· Appear as representative for Marriott Luxury Global Sales - MEA in global exhibitions and various client platforms.· Produce and lead exceptional client events and engagement strategies in MEA.· Discover and create new markets and clients within the Luxury travel space.· Participate in development for launching new products, brands, programs and initiatives in MEA.· Research and analyze data, market trends and accounts performance figures to deliver insightful and fact-backed presentations and strategy recommendations to different Area Directors and AVPs within MEA and globally.· Provide Luxury travel trainings to internal and external stakeholders.· Establish MEA’s Luxury advisory council using customer voice and feedback as a key guiding principal to our internal strategic planning.· Utilize many different reporting, analytical and organizational tools that helped the wider team better understand the market and consequently plan and action.· Set a new standard for new best practices with the Luxury Global Sales team in MEA, proving effectiveness in communication, teamwork and market knowledge.

. Managing a complex portfolio of Key Global Corporate Accounts and developing strategies to develop and deepen the partnership at different levels.. Maintaining the highest level of seamless communication and collaboration with both internal and external stakeholders at senior executive levels.. Supporting and consulting new openings/need hotels with action plans and necessary trainings to help successful positioning within the local business travel market.. Executing intelligence reporting and analysis that helped increasing revenues by dominating market share.. Cross-segment expertise through successful implementation of strategies and activities in groups, airlines and leisure segments.One of EAME top 10 SSO BT sellers in 2014, 2015 and TOP 3 in 2016.. Executed the 1st direct/dynamic connectivity agreement in MEA with Etihad Holidays in 2013/2014.· Partnered to co-develop CTES (corporate travel education sessions) training material, which has been used to build a solid foundation for corporate sellers and strategic action plans for hotels and DOSMs.· Delivered and facilitated CTES to more than 250 associates, including specialists, managers, directors and DOSMs, in 9 cities and 7 countries across the Middle East for 2 consecutive years.

Managing key accounts driving business in to different segments; for the 3 Hilton hotels in Dubai (Hilton Dubai Jumeirah Resort, Hilton Jumeirah The Walk and Hilton Dubai Creek). Revenue maximization and optimization through soliciting and prospecting new accounts balancing volume and ADR to meet the hotels’ budget. Liaising with the International Sales Office to ensure highest conversion of leads for inbound and outbound travel. Training and supporting new team members. Hilton Regional SAP (Sales Account Planner) champion for the Arabian Peninsula region. Built and transitioned an account base from new/non-producing accounts to TOP 10 producing accounts in less than a year.

Selling 12 Hotels and Resorts around the UAE within Hilton Worldwide portfolio. developing action plans to generate business in needed periods. Assisted the DOS planning and executing the pre-opening plan for 2 new openings and 2 conversions. Innovating sales tools simplifying the process of business tracking and future planning. Awarded the best sales team “2011” at Hilton Worldwide across Europe, Middle East and Africa.Planning and executing the new sales team segmentation strategy for 2012.

• Largest Four seasons Hotel worldwide and the most successful Hotel in Cairo in terms of Revenue and ADR, with 365 rooms and 10 F&B outlets.

• Largest Four seasons Hotel worldwide and the most successful Hotel in Cairo in terms of Revenue and ADR, with 365 rooms and 10 F&B outlets.

Arranging, coordinating and planning the accommodation and logistics of the FIFA, CAF and teams locally.