Digital GTM: Led the development of Syngenta Pakistan's Digital GTM strategy, initiating Cropwise Grower, e- Commerce (Naya Savera Online), Naya Savera Digital for Channel, Grower CRM for Marketing, and Chatbots/IVR/Call Center for Digital Operations.AMEA Digital Strategy Team: Contributed to the 5-year Digital Strategy for AMEA, shaping the future of digital initiatives.AI-Driven Products: Launched AI-driven products like Crop Doctor, gaining 350K crop scans across Pakistan (highest in AMEA), and developing KissanAI for stage-by-stage crop guidance.Digital Loyalty Program: Introduced a digital loyalty program to retain a significant customer base within the Cropwise App.User Journey Improvements: Redesigned user journeys for digital products, achieving a 10x traffic increase through data-driven insights and customer feedback, driving growth and conversions.Team Management: Led and managed a team of 3 people from product and operations functions.Cross-Function Collaboration: Collaborated with engineering, product, and operations teams across multiple countries and functions in AMEA to implement and drive digital strategy and north star KPIs.

Key Achievements:• Successfully transformed field operations of 200+ Agri field force across 5 mills in Punjab and KPK through Digital reporting system backed by KPIs and a performance-based incentives model• Digitized Sowing to Harvest Farm Operations by developing the first-ever Farm Diary App of the World under Bonsucro Platform (an international regulatory body for Sugar Certification)• Achieved successful implementation of Survey Digitalization. The project was a leap forward in achieving accurate crop acreage estimation.

Key Achievements:• Performed in-depth gap analysis and assisted the company achieve Digital transformation of Field Marketing activities through the launch of Agri Connect Mobile Application• Developed Gaps-focused analytics strategy, providing first insight into how our team interacts with growers on our mobile apps and built Periodic Infographics Posters by designing the creative Data Visualization• Designed Social Media Campaigns for Grower Capacity Building by using Digital Tools such as SMS, IVR and Audio- Visual technology for effective knowledge dissemination to growers

Key Achievements:• Pioneered Brands Strategy of Agri Business Division and sales targets for Seeds and Pesticides Portfolio through effective fieldwork and channel strategy• Created the largest product portfolio in the history of Engro by selecting, launching & positioning 31 Pesticide molecules making a full offering scenario for all major crops.• Developed effective Commercial plans – pricing, rebates, and gross margin structure management with the HoM, resulting in a 3x increase in Sales• Successfully tested new hybrid Rice Seed that enabled category growth of over 35%.• Designed a nationwide innovative campaign “Kaam Pakka Machine Jaisa” for the weedicide category resulting in 3x sales growth• Revamped the Packaging Concept for the whole Pesticide & Seeds portfolio after thorough market research; the new packaging model got greater visibility on the shelf and achieved farmer recognition• Developed the effective Global Supply Chain Model for Pesticide Segment that enabled timely product Launches. Successfully completed this short-term assignment in a record short time

Key Achievements:• Developed an innovative branding strategy “Crop Branding” to differentiate the brand from our competitors that increased retail sales by 30%. The concept widely adopted in the industry• Developed offline and online brand strategies and marketing budgets for all Business Units. Managed annual marketing budget of PKR 100 Millions. • Formed the largest team of Marketing, Advertising & Digital Agencies across Pakistan resulting in effective brands reach • Collaborated and directed the work of more than 30 outside marketing, digital and PR agencies• Wrote creative briefs for merchandising and advertising including TV, print, radio, interactive and in-store POP.• Kept track of competitive initiatives and Developed a Market Intelligence System to capture consumer insights at ground level. Accessed Competitor’s Activity/Performance on regular basis and formulated counter Plans for Brands• Developed and executed brand communication strategy across all platforms (digital, ATL, BTL, sales materials, trade shows, dealers, markets, and promotions)