Ahu Lüleci Email & Phone Number

Istanbul, Turkey

Responsible for coordinating and overseeing business development, annual sales/marketing planning and strategic initiatives for all the international markets of the brand. Management of the total wholesale business; launching the newness to the clients, product assortment availability, re-orders ,stock replenishment, sell through reports, delivery lead times,invoicing and payments.Being sure that the right products are located in the right sales points. Preparing monthly sales… Show more Responsible for coordinating and overseeing business development, annual sales/marketing planning and strategic initiatives for all the international markets of the brand. Management of the total wholesale business; launching the newness to the clients, product assortment availability, re-orders ,stock replenishment, sell through reports, delivery lead times,invoicing and payments.Being sure that the right products are located in the right sales points. Preparing monthly sales reports and product data analysis.Responsible for organization process of all international sales events/ trunkshows.Working in close contact with production, logistics and finance teams to be able to create a flawless account management for our wholesale clients.Regular communication with all accounts to follow up their performance, stock turn overs and special request to boost the sales.Leading communication for opening new accounts.Also depending on my past experinces I’m in charge of 360 degrees CRM process; defining the right client target audience for each event/campaign, VIP Client development & relations. Show less

Istanbul, Turkey

Managing all business operations and marketing activities for the brands Stefano Ricci, Zilli, Berluti, Brioni and Frette in Turkey. Following up on all the buying process, creating purchase orders, invoicing process, special orders, credit notes and following up the delivery time plans with the brands' logistic teams and our customs agency. Giving seasonal brand trainings to the boutique staff. Seasonal windows implementations for each brand in close communication with brands… Show more Managing all business operations and marketing activities for the brands Stefano Ricci, Zilli, Berluti, Brioni and Frette in Turkey. Following up on all the buying process, creating purchase orders, invoicing process, special orders, credit notes and following up the delivery time plans with the brands' logistic teams and our customs agency. Giving seasonal brand trainings to the boutique staff. Seasonal windows implementations for each brand in close communication with brands headoffices. Media/ digital media buying. Preparation of weekly status reports and presentation of them to top management. Email /SMS /MMS preparations and arranging the communication for each brand/campaign. Show less

Istanbul, Turkey

Responsible for coordinating and overseeing business development, annual sales/marketing planning and strategic initiatives for 14 countries.I'm the 1st contact for all of Bee Goddess’ international stockists including Harrods, Neiman Marcus, Saks 5th Avenue, Galeries Lafayette Qatar, Lane Crawford, Maxfield LA and Mad Lords with more than 30 prestigious retail stores and responsible for finding new doors for expanding the retail network of the brand. Also I’m responsible for client… Show more Responsible for coordinating and overseeing business development, annual sales/marketing planning and strategic initiatives for 14 countries.I'm the 1st contact for all of Bee Goddess’ international stockists including Harrods, Neiman Marcus, Saks 5th Avenue, Galeries Lafayette Qatar, Lane Crawford, Maxfield LA and Mad Lords with more than 30 prestigious retail stores and responsible for finding new doors for expanding the retail network of the brand. Also I’m responsible for client relations management with our HNW customers, including exclusive trunkshows and bespoke prdocutions; to create and support the continuous growth of a close and loyal relationship between our worldwide clients and the brand. • International Business & Wholesale:Inventory management & Buying recommendations: Owner of the total wholesale business; including range planning and the administration of consignment stock, sell through and invoicing. Monitoring business performance for the products (sales & stock analysis) Responsible for the correct ordering of product and delivery to stores in required timelines.Allocation - Replenishment -TrunkShows: Responsible for the coordination of stock to meet turnover targets for the category. Building strong relationships with retail environment to be fully aware of their needs in store as well as their marketing events calender. Helping the retail environment to trade efficiently while maximizing sales and ensure availability of product on an international basis. Working closely with the production and logistic teams to ensure efficient delivery of stock to the markets. Retail & Wholesale Pricing: Organizing competitors price benchmarks. Preparing price change recommendations.• CRM: Customer Relations Management: Based upon my previous experiences I’m also in charge of VIP client development & relations Show less

Istanbul, Turkey

• Managing Setur’s CRM operations. • Designing omnichannel customer journey over multiple touch points throughout the customer lifecyle. • Working in cooperation with different teams for ongoing CRM projects for tourism & duty free teams • Managing marketing and sales campaigns.• Managing Setur’s corporate partnerships for new customer acquisitions. • Segmentation and analyzing Setur’s customer data for upsell and cross sell opportunities • Designing customer… Show more • Managing Setur’s CRM operations. • Designing omnichannel customer journey over multiple touch points throughout the customer lifecyle. • Working in cooperation with different teams for ongoing CRM projects for tourism & duty free teams • Managing marketing and sales campaigns.• Managing Setur’s corporate partnerships for new customer acquisitions. • Segmentation and analyzing Setur’s customer data for upsell and cross sell opportunities • Designing customer data collection processes through multiple lead channels. • Analyzing sales output for measuring ROI on marketing campaigns.• Overseeing customer service and grievances units. • Responsible for NPS research processes for both tourism & duty free groups. Show less

Istanbul, Turkey

• Managing Demsa Group Loyalty Program (including luxury brands; like Harvey Nichols, Galeries Lafayette, Brandroom, Tom Ford, Lanvin, Cesare Attolini, Alexander McQueen, Salvatore Ferragamo, Michael Kors, Agent Provocateur and fashion brands Mothercare, Guess, Laura Ashley and Charles & Keith)• Working closely with both fashion & luxury group's marketing departments and brand managers in order to create effective marketing activities to maintain customer loyalty and also to gain new… Show more • Managing Demsa Group Loyalty Program (including luxury brands; like Harvey Nichols, Galeries Lafayette, Brandroom, Tom Ford, Lanvin, Cesare Attolini, Alexander McQueen, Salvatore Ferragamo, Michael Kors, Agent Provocateur and fashion brands Mothercare, Guess, Laura Ashley and Charles & Keith)• Working closely with both fashion & luxury group's marketing departments and brand managers in order to create effective marketing activities to maintain customer loyalty and also to gain new customers • Working in cooperation with other group companies in order to create joint campaings and special benefits available for Loyalty Cardholders• Providing coordination between IT, Retail, Merchandising, PR , E-commerce and Marketing departments through CRM strategy• Working closely with IT department for necessary changes & developments in CRM tool • Analysing customer behaviours using business intelligence and data analytics tools• Campaign design & management; defining the right target audience for segmented/personalized campaigns and in charge of all test process on CRM platform before the announcement of the campaigns• Segment management, defining customer segment strategies• Preparing periodical reports about customer data & campaign results to top management• In charge of preparation & implementation of loyalty program trainings• Providing information flow about new campaign & practices• Event management in coordination with PR and Marketing • Customer database management; -reporting new data registrations made by department stores -reviewing data completeness and integrity within company CRM platform• Providing customer communication for all marketing activities; -coordination of SMS and email sendings, content control and tests -coordination of direct mailings such as seasonal catalogues, invitations and special gift sendings• Coordination of relations with 3rd parties Show less

Maslak,İstanbul

• Coordinating and organizing loyalty program trainings for call center (consists of 5 people) and department stores.• In charge of management & organization of inbound/outbound calls made from call center • Analyzing and resolving customer complaints that come through call center & department stores.• Website and intranet updates.• Coordinating SMS and email tests and sendings.• Segment management (designing segmented/personalized campaings for different… Show more • Coordinating and organizing loyalty program trainings for call center (consists of 5 people) and department stores.• In charge of management & organization of inbound/outbound calls made from call center • Analyzing and resolving customer complaints that come through call center & department stores.• Website and intranet updates.• Coordinating SMS and email tests and sendings.• Segment management (designing segmented/personalized campaings for different segments)•Management of a team of near 15 people in a 5 months-long data deduplicaton & cleansing project• Preparing periodical CRM & campaing result reports.• Data analyzing periodically,defining and implementing necessary developments with related departments.• Coordination of card sending,card printing,catalog-invitation-gift sending activities of Loyalty program with 3rd parties.• Controlling new data registrations made by call center ,department stores and by customers from website. Show less

Istanbul, Turkey

Customer Serv.Agent-­­Back OfficeSept 2004 -­­Jan 2007• To conduct the customer complaints which could not be solved by Front Office and follow up the operational processes.• To provide coordination between Customer Services and other departments (Billing, Marketing, IT, VAS,Network, etc.) regarding the customer requests and complaints.Call Center Agent-­­Front Office (Part Time)Feb 2003-­­Sept 2004• To answer, analyse the incoming calls and solve the… Show more Customer Serv.Agent-­­Back OfficeSept 2004 -­­Jan 2007• To conduct the customer complaints which could not be solved by Front Office and follow up the operational processes.• To provide coordination between Customer Services and other departments (Billing, Marketing, IT, VAS,Network, etc.) regarding the customer requests and complaints.Call Center Agent-­­Front Office (Part Time)Feb 2003-­­Sept 2004• To answer, analyse the incoming calls and solve the complaints of customers solution oriented.• To inform the customer complaints to the relevant departments which could not be solved. Show less

Mba, Marketing

Ms, International Relations

Education record