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Aidan Beanland Email & Phone Number
Associate Director - SEO and Content Strategy
at
Optus
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 100%
Current company
Role
Associate Director - SEO and Content Strategy
Location
Dee Why, New South Wales, Australia
Company size
Who is Aidan Beanland? Overview
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Quick answer
Aidan Beanland is listed as Associate Director - SEO and Content Strategy at Optus, a company with 10667 employees, based in Dee Why, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Aidan Beanland.
Aidan Beanland previously worked as Associate Director - SEO & Content Strategy at Optus and SEO & Personalisation Chapter Lead at Optus. Aidan Beanland holds Bsc (Hons) 2:1 from University Of Westminster.
Company email context
Email format at Optus
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Optus
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Profile bio
About Aidan Beanland
A globally experienced Search Engine Optimisation expert since 1997, with deep and broad experience across all aspects of digital marketing and growth strategy, from organic search optimisation to paid acquisition campaign management, e-commerce, social media, personalisation and statistical ROI analysis. My industry and team leadership experience extends across the world, having worked in the UK, US and Australia with global, regional and local responsibilities.I focus on driving value to a business (not just traffic) through education, experimentation and analytics. Solutions focused and not afraid to challenge what's 'normal', I take a human-centred approach to the customer journey. This holistic view overlaps with my enthusiasm for social and environmental responsibility.I speak at search engine marketing and web analytics conferences and industry events, and appear as an expert in my field in the media (TV, print and radio).Specialities: Content strategy, SEO, SEM, PPC search marketing, Agile, social marketing, social media, CRO, ROI analysis, campaign management, conversion marketing, email marketing, strategic web development, online branding, copy writing, research and education/training, web analytics, audience optimisation, web product strategy, enterprise analytics development, CPA marketing, digital strategy.
Listed skills include Digital Strategy, Seo, Digital Marketing, Web Analytics, and 46 others.
Current workplace
Aidan Beanland's current company
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Optus
13 roles · 28 years
Aidan Beanland work experience
A career timeline built from the work history available for this profile.
Associate Director - Seo & Content Strategy
CurrentLeading a holistic strategy for content and search engine optimisation across Optus.
Dec 2023 - Present
Seo & Personalisation Chapter Lead
Driving search engine optimisation strategy across the business, supporting each agile tribe to grow customer acquisition and engagement.
Nov 2019 - Dec 2023
Marketing Bloke
Benojo (Now Givar)
Benojo is a rapidly growing platform which helps companies, individuals and charities connect, collaborate and measure the amazing things they achieve together. I've been involved with this start-up since 2012 and guide the digital growth strategy so that we can help people anywhere on the planet make good happen.
Oct 2015 - Sep 2019
Founder And Ceo
Digital Unity Pty Ltd
Digital Unity helps companies succeed through holistic application of search engine optimisation, content strategy, social media and web analytics best practices. As a globally experienced online marketing professional I worked with a small group of select companies, providing highly personalised growth strategies.Clients included Westfield (AU, UK, US and.
Sep 2015 - Mar 2017
Global Head Of Seo
Leading global SEO operations across the Yahoo world and managing an international team of SEO managers, reporting to the VP of International Marketing. Contributed to exceptional growth across many key properties, including Yahoo Shopping, Answers, News, Finance and Video. This helped Yahoo become the internet's #1 global media site, and 3rd most visited.
Jan 2014 - Sep 2015
Digital Strategist & Advisory Board Member
Collective Affect
Advising social and online strategy for this exciting philanthropic start up.
Jul 2012 - Aug 2015
Seo & Audience Optimisation Manager
Managing Search Engine Optimisation (SEO) and Social Media strategy. Includes web analytics, data analysis and product strategy to increase user engagement, retention and audience satisfaction (leading horses to water AND quenching their thirst).Led Y7's Social Media team, web analytics team and the Y7 Green Team. Grew streaming video and display.
Oct 2010 - Dec 2013
Regional Seo Manager
Responsible for search engine optimisation (or optimization if you're on the other side of the Pacific) for South Asia region, encompassing Australia, New Zealand, Taiwan, Hong Kong and South Korea. With the Yahoo!7 joint venture and the Yahoo!Xtra collaboration most of my efforts are focused on Australasian properties.Beyond SEO, I manage our SEM (paid.
Jul 2005 - Sep 2010
Account Manager
Founded, recruited for and ran the US operation and managed clients like Wal-Mart, eBay, Dell and Yahoo!.
2001 - 2005
~4 yrs
Account Manager
Decide Interactive
Opened up our US operation which led to the acquisition of Decide Interactive by 24/7 Real Media.
2001 - 2004
~3 yrs
Seo Manager
Net Resources International - Nri Ltd
Leveraged B2B SEO tactics to build one of the only successful internet startups while others collapsed
1998 - 2001
~3 yrs
Seo Manager
Net Resources International
Helped formulate and implement our advanced technical and editorial SEO solution which kept the company highly profitable during the dot-com crash.
1998 - 2001
~3 yrs
Team & coworkers
Colleagues at Optus
Other employees you can reach at optus.com.au. View company contacts for 10667 employees →
HV
Ha Vivian Le
Colleague at Optus
Derrimut, Victoria, Australia, Australia
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ND
Nick Di Falco
Colleague at Optus
Greater Melbourne Area, Australia
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MP
Martin Paterson
Colleague at Optus
Greater Sydney Area, Australia
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CW
Colleen West
Colleague at Optus
Greater Sydney Area, Australia
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JL
Jonathan Leong
Colleague at Optus
Sydney, New South Wales, Australia, Australia
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HT
Harvess Tan
Colleague at Optus
Doncaster East, Victoria, Australia, Australia
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PK
Pratik Kulkarni
Colleague at Optus
Greater Sydney Area, Australia
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KT
Kelly Turner
Colleague at Optus
Greater Sydney Area, Australia
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MS
Mohan Swarna
Colleague at Optus
Greater Sydney Area, Australia
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PK
Prasanth Kumar G
Colleague at Optus
Sydney, New South Wales, Australia, Australia
View →
Ha Vivian Le
Colleague at Optus
Derrimut, Victoria, Australia, Australia
View →
ND
Nick Di Falco
Colleague at Optus
Greater Melbourne Area, Australia
View →
MP
Martin Paterson
Colleague at Optus
Greater Sydney Area, Australia
View →
CW
Colleen West
Colleague at Optus
Greater Sydney Area, Australia
View →
JL
Jonathan Leong
Colleague at Optus
Sydney, New South Wales, Australia, Australia
View →
HT
Harvess Tan
Colleague at Optus
Doncaster East, Victoria, Australia, Australia
View →
PK
Pratik Kulkarni
Colleague at Optus
Greater Sydney Area, Australia
View →
KT
Kelly Turner
Colleague at Optus
Greater Sydney Area, Australia
View →
MS
Mohan Swarna
Colleague at Optus
Greater Sydney Area, Australia
View →
PK
Prasanth Kumar G
Colleague at Optus
Sydney, New South Wales, Australia, Australia
View →
3 education records
Aidan Beanland education
FAQ
Frequently asked questions about Aidan Beanland
Quick answers generated from the profile data available on this page.
What company does Aidan Beanland work for?
Aidan Beanland works for Optus.
What is Aidan Beanland's role at Optus?
Aidan Beanland is listed as Associate Director - SEO and Content Strategy at Optus.
Where is Aidan Beanland based?
Aidan Beanland is based in Dee Why, New South Wales, Australia while working with Optus.
What companies has Aidan Beanland worked for?
Aidan Beanland has worked for Optus, Benojo (Now Givar), Digital Unity Pty Ltd, Yahoo, and Collective Affect.
Who are Aidan Beanland's colleagues at Optus?
Aidan Beanland's colleagues at Optus include Ha Vivian Le, Nick Di Falco, Martin Paterson, Colleen West, and Jonathan Leong.
How can I contact Aidan Beanland?
You can use AeroLeads to view verified contact signals for Aidan Beanland at Optus, including work email, phone, and LinkedIn data when available.
What schools did Aidan Beanland attend?
Aidan Beanland holds Bsc (Hons) 2:1 from University Of Westminster.
What skills is Aidan Beanland known for?
Aidan Beanland is listed with skills including Digital Strategy, Seo, Digital Marketing, Web Analytics, Sem, Online Advertising, Ppc, and Social Media Marketing.
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