A globally experienced Search Engine Optimisation expert since 1997, with deep and broad experience across all aspects of digital marketing and growth strategy, from organic search optimisation to paid acquisition campaign management, e-commerce, social media, personalisation and statistical ROI analysis. My industry and team leadership experience extends across the world, having worked in the UK, US and Australia with global, regional and local responsibilities.I focus on driving value to a business (not just traffic) through education, experimentation and analytics. Solutions focused and not afraid to challenge what's 'normal', I take a human-centred approach to the customer journey. This holistic view overlaps with my enthusiasm for social and environmental responsibility.I speak at search engine marketing and web analytics conferences and industry events, and appear as an expert in my field in the media (TV, print and radio).Specialities: Content strategy, SEO, SEM, PPC search marketing, Agile, social marketing, social media, CRO, ROI analysis, campaign management, conversion marketing, email marketing, strategic web development, online branding, copy writing, research and education/training, web analytics, audience optimisation, web product strategy, enterprise analytics development, CPA marketing, digital strategy.