Senior Account Strategist
Responsible for managing the day-to-day coordination, strategy, execution, and management of integrated media campaigns consisting of custom branded content, editorial sponsorships and traditional display media.Worked with sales leaders and other internal stakeholders to create competitive pricing and sales strategies based on past campaign performance and client goals.Collaborated with Audience Development and AdOps teams to create and maintain a database of benchmarks for all advertising placements and custom content products to be used in go-to-market sales materials and client wrap reports.Managed the pre-sale RFP process; moderating brainstorms to ensure that ideas align with client KPIs and goals in a way that keeps production and distribution budgets in line with internal revenue benchmarks.Managed all post-sale campaign management aspects; leading client kick off calls, gathering assets, adhering to production timelines and collaborating with AdOps and Creative teams for timely campaign launches and optimization plans for all campaigns.Monitored active campaigns to ensure full delivery while making in-flight optimizations based on the client’s goals.Created client-facing wrap decks that highlighted campaign performance against client KPIs and internal benchmarks,provided the client with relevant learnings based on the campaign and included recommendations for future campaigns..Managed $3.8 million in active digital revenue working with brands like Gillette, Comcast, Disney, LEGO and Just For Men.
