Aida R. Email & Phone Number

Chicago, Illinois, United States

• Leveraged data analysis skills to extract and share valuable insights using internal BI tools (Looker,Snowflake) across social media, email, and other marketing departments, enhancing fan engagement and boosting overall marketing performance• Created and pitched compelling data-driven marketing stories based on current live events, securing earned media coverage on top platforms like ESPN, Good Morning America, Forbes, and USA Today, thereby increasing brand visibility and recognition• Maintained strategic relationships with major media outlets like ESPN, Good Karma Brands (Adam Schefter), and I Am Athlete serving as the go-to contact for data insights and storylines, which strengthened the company's media presence and credibility• Prepared detailed presentations and reports using media intelligence tools (Cision) for C-suite executives, presenting key PR and communication metrics such as total earned media coverage, brand sentiment, and overall brand awareness metrics to support strategic decision-making

Chicago, Illinois, United States

• Assisted in creating detailed postgame notes for distribution to media outlets after every home game, ensuring accuracy and timeliness to support effective media coverage and storytelling• Compiled and distributed comprehensive stats packets for each game's information guide, providing essential data and insights for visiting opponents and media representatives to enhance their coverage• Collaborated with the media relations team to coordinate press releases and media events, contributing to the seamless execution of high-profile announcements and ensuring consistent communication across channels• Participated in media training sessions to enhance communication skills and media relations knowledge, demonstrating a commitment to professional development and improving the quality of media interactions

De Kalb, Illinois, United States

• Gathered and analyzed comprehensive team statistics, connections, and series history, providing detailed and accurate information to support various communication and media efforts• Distributed crucial information through diverse channels including press releases, NCAA releases, daily clips, overnight packet materials, game notes, and statistical summaries, ensuring timely and effective communication with stakeholders• Worked closely with team members to ensure the accurate and timely dissemination of information, maintaining a high standard of precision and reliability in all communications• Conducted in-depth research to support communication efforts, enhancing the quality and relevance of the information provided to media outlets, team members, and other stakeholders

Buffalo Grove, Illinois, United States

• Established and maintained customer experience practices with internal and external customers• Accurately processed and prepared merchandise for the sales floor following company procedures and standards • Supported and participated in store shrink reduction goals and programs• Utilized product knowledge to assist customers in making informed purchasing decisions• Maintained a clean and organized sales floor to enhance the shopping experience