Aida R. Email & Phone Number

Chicago, Illinois, United States

• Leveraged data analysis skills to extract and share valuable insights using internal BI tools (Looker,Snowflake) across social media, email, and other marketing departments, enhancing fan engagement and boosting.
• Created and pitched compelling data-driven marketing stories based on current live events, securing earned media coverage on top platforms like ESPN, Good Morning America, Forbes, and USA Today, thereby increasing.
• Maintained strategic relationships with major media outlets like ESPN, Good Karma Brands (Adam Schefter), and I Am Athlete serving as the go-to contact for data insights and storylines, which strengthened the company's.
• Prepared detailed presentations and reports using media intelligence tools (Cision) for C-suite executives, presenting key PR and communication metrics such as total earned media coverage, brand sentiment, and overall.

Chicago, Illinois, United States

• Assisted in creating detailed postgame notes for distribution to media outlets after every home game, ensuring accuracy and timeliness to support effective media coverage and storytelling
• Compiled and distributed comprehensive stats packets for each game's information guide, providing essential data and insights for visiting opponents and media representatives to enhance their coverage
• Collaborated with the media relations team to coordinate press releases and media events, contributing to the seamless execution of high-profile announcements and ensuring consistent communication across channels
• Participated in media training sessions to enhance communication skills and media relations knowledge, demonstrating a commitment to professional development and improving the quality of media interactions

De Kalb, Illinois, United States

• Gathered and analyzed comprehensive team statistics, connections, and series history, providing detailed and accurate information to support various communication and media efforts
• Distributed crucial information through diverse channels including press releases, NCAA releases, daily clips, overnight packet materials, game notes, and statistical summaries, ensuring timely and effective.
• Worked closely with team members to ensure the accurate and timely dissemination of information, maintaining a high standard of precision and reliability in all communications
• Conducted in-depth research to support communication efforts, enhancing the quality and relevance of the information provided to media outlets, team members, and other stakeholders

Buffalo Grove, Illinois, United States

• Established and maintained customer experience practices with internal and external customers
• Accurately processed and prepared merchandise for the sales floor following company procedures and standards
• Supported and participated in store shrink reduction goals and programs
• Utilized product knowledge to assist customers in making informed purchasing decisions
• Maintained a clean and organized sales floor to enhance the shopping experience