1. Formulate the marketing department’s work processes and policy,2. Re-formulate the annual budget for brand marketing events; arrange the budget reasonably, control the cost ;3. Work closely with outlets and propose specific improve proposals according to the existing problems of each brand;4. Planning, organizing and executing the overall management of marketing activities, and carry out targeted operations according to actual conditions to promote product and brand… Show more 1. Formulate the marketing department’s work processes and policy,2. Re-formulate the annual budget for brand marketing events; arrange the budget reasonably, control the cost ;3. Work closely with outlets and propose specific improve proposals according to the existing problems of each brand;4. Planning, organizing and executing the overall management of marketing activities, and carry out targeted operations according to actual conditions to promote product and brand building.5. Conduct market research, produce analysis reports and give countermeasures to enhance brand competitiveness;6. Re-lay the promotion channels for the target consumers of each brand and in-depth cooperate with relevant channels to increase the store conversion rate; 7. In charge of the CRM and enhance the user’s consumption experience;8. In charge of the new media in order to expand the propaganda effect; In charge of the marketing copywriter plans. 9. Establish and maintain good corporations with suppliers / Medias / KOLs / property, etc;10. Prepare for the big events;11. In charge of photography and graphic design;12. Develop and establish cross-border cooperationKey Performance:1. Reduce customer complaints, and star class from 3.5 increase to 4.5 on Dianping in one month;2. The average reading volume of Wechat increased from 300 times per article to 1200 times per article, the maximum reading volume is above 2400 times;3. The number of new Wechat followers increased from 104 to 2155 pax in June, the increase rate was 1975%;4. Help the turnover for the bund outlet increased by 300%5. Increase takeaway turnover, the ratio of takeaway turnover of Reel stores to the total turnover increased from 3% to 7.7%, and for the Bund stores is from 12% to 22.3%.6. Media exposure is maintained at 15-20 times per month, and 85% of this is for free.7. Reduce expenditure on department expenses,8. Get the top 3 sales from the promotions that purposed by Marketing Dept. Show less

Job Responsibilities1. Assist decision-makers to define brand positioning, formulate brand development strategy, display brand personality and enhance brand image according to the company's development strategic plan and annual business objectives;2. Make annual and quarterly promo propose, and put forward relevant marketing plan;3. Responsible for online and offline marketing integration, expand brand promote method;4. Prepare and operate for the new brand/outlet opening / big… Show more Job Responsibilities1. Assist decision-makers to define brand positioning, formulate brand development strategy, display brand personality and enhance brand image according to the company's development strategic plan and annual business objectives;2. Make annual and quarterly promo propose, and put forward relevant marketing plan;3. Responsible for online and offline marketing integration, expand brand promote method;4. Prepare and operate for the new brand/outlet opening / big event;5. Formulate the department's work plan and budget, choose suitable suppliers, control the cost reasonably and analyze brand profit and loss ;6. Daily brand management: work content distribution, personnel management, graphic design, quotation audit, material production, progress control;7. New brand launch: purpose promo proposal, shooting, menu review/design/production, PR copywriting, media invitation, help engineering departments to carry out new restaurant construction, etc.8. Manage company’s visual image, ensure the effect and brand image of external publicity.Key Performance:1. Help Department to reduce 20% material cost and unnecessary expenditure in the first 3 months;2. Newly opened 6 outlets, 2 of them opened in 4 months, which is the one located in Xintiandi and the other one in Disney.3. Calix won three awards in the first year and recovered costs in 10 months.4. Help Kokio turn loss to profit in three months.5. Estado Puro's single product performance increased by 1100% in a week6. Average monthly turnover increased 35% for Molokai, establish a group membership system7. Reduce staff turnover and stabilize team structure Show less