Ailsa Khee Email & Phone Number

CORPORATE COMMUNICATIONS• Built the corporate branding of APB and enhanced its reputation as the employer of choice - moved its ranking on The Straits Times Singapore’s Best Employers from 100th in 2020 to 33rd in 2021 and 9th in 2023. • Drove integrated communications for APB, focusing on transforming the brewery’s external communications ecosystem across PR, social media and digital – clinched PRWeek’s Excellence in Best In-House Communications Team in 2022.EMPLOYEE… Show more CORPORATE COMMUNICATIONS• Built the corporate branding of APB and enhanced its reputation as the employer of choice - moved its ranking on The Straits Times Singapore’s Best Employers from 100th in 2020 to 33rd in 2021 and 9th in 2023. • Drove integrated communications for APB, focusing on transforming the brewery’s external communications ecosystem across PR, social media and digital – clinched PRWeek’s Excellence in Best In-House Communications Team in 2022.EMPLOYEE COMMUNICATIONS• Collaborated with cross-functional teams to develop and manage the employee communications programme to shape the company’s culture, advance employer branding, and improve organisational climate.• Partnered APB’s senior leadership on their communications and thought-leadership strategy and supported them with the implementation.BRAND PR• Led the planning and development of media relations and influencer programmes to grow Heineken and Tiger’s brand image, preference, and market presence. Show less

INTEGRATED MARKETING• Temasek Holdings and National Arts Council: key project lead for the planning and development of The Great Singapore Replay, an integrated multi-platform campaign that won multiple awards at PRWeek Global Awards 2018 and MARKies Awards 2018. DIGITAL MARKETING• Johnson & Johnson: directed Dr.Ci:Labo and Labo Labo digital properties across Singapore, Hong Kong and Taiwan, with key focus on leading the brand’s integrated communications approach across social… Show more INTEGRATED MARKETING• Temasek Holdings and National Arts Council: key project lead for the planning and development of The Great Singapore Replay, an integrated multi-platform campaign that won multiple awards at PRWeek Global Awards 2018 and MARKies Awards 2018. DIGITAL MARKETING• Johnson & Johnson: directed Dr.Ci:Labo and Labo Labo digital properties across Singapore, Hong Kong and Taiwan, with key focus on leading the brand’s integrated communications approach across social, web and eCommerce.• Under Armour: developed and implemented 2018’s Test of Will digital campaign with the aim of driving event sign-ups and enhancing the site’s usability, design, content and traffic. SOCIAL MEDIA MANAGEMENT• Rolls-Royce Motor Cars: managed RRMC’s social media presence for 15 markets in Asia Pacific, and led its social media strategy, media buying, creative storytelling, and content production for an ultra-high net worth audience. • Shiseido: led Shiseido Singapore’s digitalisation roadmap in social media management, content creation, influencer marketing, and media performance. ADVOCACY AND INFLUENCER MARKETING• Netflix: directed regional hub and spokes relationship with Netflix to evaluate local consumer insights and develop regional influencer and advocacy programme and activation toolkits for owned and earned channels. Show less

DIGITAL AND SOCIAL MEDIA MANAGEMENT• Intel South East Asia (SEA): regional lead for Intel SEA business, managing all aspects of Intel’s advocacy and social media portfolio including business development, deployment and implementation of innovation and digital marketing projects. Achieved high levels of retention and 30% annual revenue growth.

Accounts lead: Audi Singapore, Intel, Pan Pacific Hotels Group.

Accounts handled: Intel SEA, BlackBerry APAC, ASUS, EA Mobile, Far East Organization, Pan Pacific Hotels Group.

Accounts handled: Microsoft, Juniper, LinkedIn, Electronic Arts.

Accounts handled: BlackBerry, Diageo, MINDEF, DesignSingapore Council.

Events handled: CommunicAsia 2008, CNBC’s 6th Asia Business Leaders Awards (ABLA).

Heineken Women Interactive Network (Win)

Management programme for high-potential female leaders across HEINEKEN’s network of companies

Bachelor Of Arts (B.A.), Communications And New Media