- Spearheaded the design team to leverage visual communication for multi-faceted projects related to employee experience, transformation, people and organizational development, and strategy. Produced a range of digital assets for promotional collateral, brand design, and organizational communication.- Conceptualized and designed wireframes, user flows, and interfaces for an in-house web-based application NOMAD, a one-platform solution catering to all assessment and survey tools, ensuring alignment with brand guidelines and a user-centric approach. Collaborated with the external development team to deliver cohesive design solutions.- Worked closely with the client and internal team to assess organizational needs and integrate insights into project strategies to develop a tailored intervention plan. - Effectively managed the assessment suite and ATS platforms and mapped the right assessment as per the requirements of the clients and the project. Major talent analytic tools include 360 feedback, cognitive assessment, Collective Leadership Assessment™ (CLA), employee experience and engagement surveys.

- Conducted in-depth organizational analysis to understand behavioral trends and gather insights. Utilized data-driven approaches to provide actionable recommendations that informed strategic decision-making for clients.- Developed intervention plans encompassing behavior change initiatives for change management programs. Created content, and designed collateral, presentations, and communication strategies tailored to the organization's needs.- Effectively managed end-to-end recruitment drives attracting top talent through university outreach, screening and shortlisting of applicants, gamified assessments, behavioral profiling, and assessment centers.- Worked in close liaison with clients and relevant stakeholders to manage 360-degree communications and ensure seamless project execution and client satisfaction.- Co-facilitated workshops and training sessions entailing peer coaching, team building, development planning, mentoring, and real-life experiences to promote experiential learning.

Worked in conjunction with teams on varied projects encompassing industries like retail, banking, and manufacturing to facilitate:- Design and execution of the recruitment drives and assessment centers- Branding and collateral design- Onground programs and activations- Market research- Data analysis and reporting/dashboarding- Proposal development

Worked in the Marketing department of brands Augmentin and Calpol. Developed content for Drop Card and Doctors engagement activity

- Extracting data from Pandata and regional Tableau dashboards for local reporting periodically.- Manipulating database through BigQuery via joins, sub-queries, aggregations, and other queries

- Developed retailer and consumer surveys to understand consumer perspective of ICI Glue (Calabond)- Analyzed import data and developed Power BI dashboards for 6 Adhesive segments to gather key insights and opportunities.- Conducted in-depth interviews of 8 Karachi retailers. Combined the findings with the retail interviews of 6 other cities to carry out text analytics.- Used Excel and SPSS to analyze carpenter survey results and establish relationships between different variables. - Devised a three-year roadmap for the adhesive segment based on the findings of import data and carpenter and retail surveys.

- Communicated with designers and clients globally to develop customized product packaging designs for a portfolio of 32 brands.

- Conducted meeting with private, governmental and local authorities to undertake collaborative measures to work towards Sustainable Development Goals.- Organized youth engagement events to encourage participation and inculcate a sense of social responsibility among youth.- Designed promotional material like posters and videos for some UNAP events.

- Executed Enigma VIII (January 2019), an art festival, with 15 sub-events related to the domain of arts and photography.- Led the registration department, with a team of 20+ people, generating event registrations of 2000+ participants and registration revenue of PKR 1 million, along with managing concert registrations of 1500+ attendees.