Conceptualized, developed, fully funded, and launched a business with a lucrative operational structure. Maximize profitability by researching and curating a diverse range of handmade products from up-and-coming designers that appeal to target audiences and expand market share. Accelerate results by ensuring exceptional customer service and satisfaction, addressing inquiries and concerns promptly. Equip staff to excel by offering comprehensive training, performance assessments, constructive feedback, and inspirational leadership. Increase consumer access to the shop by introducing a visually appealing website and implementing innovative technology.- Successfully gained awareness across 9.5K+ customers worldwide; sold and prepared more than 14K orders that included over 26K handmade goods from partnering brands sourced from the U.S. and internationally.- Spearhead all elements of finance including cash flow management, cost-saving, P&L analysis, and budgeting.- Further increase brand awareness through inventive approaches to social media and newsletters; add value to marketing solutions by overseeing photography sessions and graphic design as the artistic director.- Mitigate the depletion of items with timely inventory assessments, consumer demand analysis, and purchasing.- Obtain competitive pricing by developing relationships with suppliers and negotiating cost-effective contracts.- Optimize brand visibility by designing a compelling storefront and incorporating strategic, on-trend merchandising.- Earned 20% in business retention; exhibit a passion for celebrating women’s talent with 90% female-made products.- Achieved top placements in well-known publications including Food & Wine, Site Unseen, Bon Appétit, Glamour, Hudson Valley Magazine, InStyle, Refinery 29, and Apartment Therapy, among others.- Incorporate ethical practices with a reputation for sustainability and uniqueness.

Served as an integral member of the in-house production team, writing and producing specials on History and A+E Networks. Leveraged a deep understanding of programming needs to assist in refining creative strategies, cost-conscious production processes, and efficient practices. Pursued a top rank by analyzing viewer trends, identifying potential gaps, and making sound recommendations on strategy enhancements. Produced ideal results using a strong mix of writing skills, storytelling acumen, and project management expertise.- Exhibited diversity in writing scripts for multiple types of programming including documentaries and scripted series.- Oversaw production processes from concept to completion, ensuring projects were delivered on time and on budget.- Cultivated a positive team culture while collaborating with producers, writers, directors, and post-production teams.- Verified storytelling accuracy by executing research on relevant topics throughout the content development stage.- Incorporated a working knowledge of network standards, values, and branding to maximize content alignment.

Boosted rankings as the Producer and Writer for numerous well-received episodes that earned top placements in their time slots, reaching more than 6M viewers. Demonstrated excellence in character development, storyline creation, content production, and scriptwriting. Increased accuracy and realism by conducting archival research, conducting on-site and in- studio interviews, and carefully planning all elements of production.- Optimized audience engagement by posting calls to action via social media platforms and conducting live chats.- Upheld quality standards while collaborating on post-production and finalizing each project.- Obtained the appropriate licenses for on-air materials.

Managed production office by overseeing interns, creating archival database, conducting research, and supervising and standardizing all elements of production. Met strict deadlines with efficient schedule coordination, film production, and project management for the documentary. Streamlined communication across all teams for top consistency and managed a fast-paced office environment. Booked travel for on-location shoots.- Aided in the delivery of the films as part of the distribution deal with Magnolia Pictures.- Honored with official selections at 5 film festivals due to the film’s quality and relevance.- Called upon fine-tuned skills in film site selection, navigating global environments to coordinate international shoots.- Managed media assets; supported continuous production success and compliance by securing the proper licensing.

Positioned as a lead source of direction, support, and creative leadership for two shows with a focus on character development, script editing, and quality control. Established film schedules to coordinate shoots within deadlines, maintaining ideal productivity. Executed in-depth research and fact-finding for the hour-long special that took a closer look at fashion’s up- and-coming stars. Headed media management and protected the privacy of network assets.- Recruited interesting and entertaining candidates for the “My Secret” pilot via popular social media channels. - Understood the target demographic for a compelling and diverse cast, meeting all network specifications.

Assisted as a Production Secretary on various episodes of 48 Hours Mystery, which required meeting the demands of each show’s production team.

Wrote media alerts, press releases, updates to the website, and created the first digital press packets for Syracuse Stage. Coordinated with news outlets and managed the student involvement at the 40 Below Summit in Syracuse, NY.

Coordinated event logistics for Live at Noon Concerts, World Café Live, Special Producers Sessions, and the XPN festival. Managed social media marketing, newsletter production, and member donations through concert and event tickets, as well as Featured Artist and WXPN merchandise.