Aimee Cox Email & Phone Number

Charlotte, North Carolina, United States

Led Community Engagement arm of Public Affairs, Communications and Sustainability function, committed to serve, refresh, engage and inspire the communities where we live and work while impacting our business and delivering results. • Oversaw full Consolidated territory, 24% of the country, 60 million consumers and 16,000 teammates.• Forged innovative customer partnerships through signature, scalable and region-specific community programs, examples include BODYARMOR Ja Morant Memphis Parks program, BODYARMOR DC Mamba and Mambacita Program with Giant Foods and PFM Angel Tree Baltimore Ravens Program with Safeway, and Carowinds Joy to the Carolinas program with Harris Teeter.• Drove brand engagement with a lens to Government Relations priorities and focus markets.• Created goodwill and leveraged influence within those communities and alongside internal and external strategic partners.

Charlotte, North Carolina, United States

Promoted into large store commercialization role to lead volume channel with aggressive 2B+ revenue target alongside volume and gross profit commitments.• Developed, communicated, and ensure execution and results of large store commercial plan. • Led new product launches, promotion programs and big pillar events across 700 SKUs.• Steered development of point of sale and packaging materials. • Actively managed multi-million-dollar commercialization P&L.• Cross functional Coca-Cola system influencer including Brand Partners, Sales Operations, Revenue Growth Management, Supply Chain, Procurement, Retail, Customer Development Teams, Public Affairs & Communication, Trademark, Legal, Finance, Brand and Creative teams as well as social media, Fleet Vehicle, Sports & Entertainment, Public Relations and Creative Agencies.

Charlotte, North Carolina Area

• Strong manager for 5 direct teammates, overarching team responsible for 40 asset relationships, 26 campus ambassadors and various agency partnerships with focus objectives; recruit, build brand love and motivate incidence.• Cross functional Coca-Cola system influencer managing and navigating agency relationships and internal systems within Coca-Cola system, including: Commercialization, Supply Chain, Procurement, Retail, Sales and Customer Development Teams, Public Affairs & Communication, Trademark, Legal, Finance, Brand and Creative teams as well as Social Media, Fleet Vehicle, Sports & Entertainment, Public Relations and Creative Agencies.• Responsible for multi-million dollar sponsorship budget.• Lead contract negotiations expanding several traditional 5 year university partnerships to long term deals of 10 and even 15 year terms on both university and multi-media rights holder side. • Developed long term strategic plan in support of college campus and athletics marketing, gaining adoption and execution of strategic plan within Coca-Cola value chain.• Directly manage top 100 school relationships at University of Notre Dame & The Ohio State University • Oversee day to day management of 40 collegiate assets including additional top 100 schools; Indiana University; Purdue University; Georgetown University; NC State; Clemson, South Carolina, Ole Miss and University of North Carolina at Chapel Hill.

Charlotte, North Carolina Area

- Build and execute marketing plans for national programs and utilize asset opportunities for inclusion into local-level activities, effectively driving volume and brand awareness. - Strategically allocate spend of $500,000 budget across POWERADE & vitaminwater trademarks within territory. - Manage field marketing execution of product sampling teams, including two fulltime team leads and several brand ambassadors resulting in more than 160 grassroots and marquee event activations annually. - Manage and develop national asset relationships for local activation (personal endorsement, property and professional). Examples include: NCAA, The Twilight Saga, Carrie Underwood, Chris Paul, Steve Smith and Carl Edwards.- Activate influencer events through use of social media, portfolio assets and local contacts while building and executing media strategy within marquee events to include use of local print, out-of-home, radio and social media.- Coca-Cola trained in the social media space and currently ranked within top-five social media marketers in the country for Glacéau brands. - Developed “Coach for a Day” program locally with Steve Smith (Carolina Panthers). Program evolved into national model led by brand teams in partnership with the Major League Baseball Player Association. Local 2009 program garnered 55-percent increase in sales of POWERADE at c-store over year prior.- Work with bottler system to establish efficiencies knowledge of marketing activity. In 2009, leveraged national asset Steve Smith and navigated bottler relationship to gain activation funds and assets, building a 2010 case for Charlotte, NC, to become the 16th POWERADE market.- Consistently build, identify and navigate key relationships adding substantial value to market activity.- Acted as an influencing member of the 2011 blueprint planning team, developing go-to market national strategy and programming with focus on passion point pillars: fashion, music and action sports.

Statesville, Nc

Promoted from event and marketing services position with Evernham Motorsports- Developed and evolved the vision and mission of NASCAR team owner Ray Evernham’s charitable foundation to help those in need and fund ongoing research to find a cure for cancer. Maintained 501c3 status and expanded non-profit nationally. - Executed fundraising events and vertically aligned programs that supported planned goals and objectives, including Racing for a Reason Custom Bike and Auto Show. The event featured vehicles owned by drivers, team owners, media personalities and crew members within the NASCAR industry. - Regular engagement with top-level executives and personalities, including foundation co-founder and President Ray Evernham. - Managed program and overall budget with the primary goal of gifting $200,000 in 2007, more than twice the donation amount in previous years. - Created and managed executive committee that assisted in the establishment and management of investment principles and evaluation process for program involvement. - Developed and fostered alliances with corporate entities and other charitable endeavors such as The NASCAR Foundation and The Leukemia and Lymphoma Society.

Statesville, Nc

- Managed facets of partnership/sponsorship fulfillment with new and existing multi-million dollar partners, including McDonald’s, Allstate, Ingersoll Rand and vitaminwater. - Developed and facilitated initial activation plans and processes; ultimately transferring to fulfillment team. - Planned and implemented Annual Sponsor Summit, Media Day and Fan Day events, in addition to various other Evernham Motorsports facility initiatives. - Collaborated with corporate sponsors and public relations agencies to convey impactful messaging points to media. - Supervised on-site coordination of Evernham Motorsports personalities at appearances, ensuring that appropriate messaging was conveyed. - Developed and delivered Annual Fulfillment Reports to partners.

Charlotte, North Carolina Area

- Managed daily operations of experiential marketing platform for Waste Management’s NASCAR program. - Creatively planned, organized and executed 40 at-track hospitality events that hit target objectives and goals for client. - Efficiently managed more than $50,000 budget on a multiple-event basis within budgetary constraints determined by client. - Regularly interfaced with other agency clients, guests and customers. Displayed professionalism and courtesy while contributing to a variety of sports properties and platforms, including NASCAR, ESPN X-Games and Major League Baseball. Clients included Tylenol, Waste Management, ConAgra Foods, Taco Bell, Frito Lay, Office Depot and XM Satellite Radio.

Bachelor Of Arts, Communication

- Academic commendations (1999 – 2003). - Commencement speaker. - Academic scholar and presenter at “Meeting of the Minds” National.

Mousters, Business, Management, Marketing, And Related Support Services

College Program Intern at Disney's Wide World of Sports and graduate of Disney University's College Program.