Aimee Cox Email & Phone Number

Charlotte, North Carolina, United States

• Led Community Engagement arm of Public Affairs, Communications and Sustainability function, committed to serve, refresh, engage and inspire the communities where we live and work while impacting our business and.
• Oversaw full Consolidated territory, 24% of the country, 60 million consumers and 16,000 teammates.
• Forged innovative customer partnerships through signature, scalable and region-specific community programs, examples include BODYARMOR Ja Morant Memphis Parks program, BODYARMOR DC Mamba and Mambacita Program with.
• Drove brand engagement with a lens to Government Relations priorities and focus markets.
• Created goodwill and leveraged influence within those communities and alongside internal and external strategic partners.

Charlotte, North Carolina, United States

• Promoted into large store commercialization role to lead volume channel with aggressive 2B+ revenue target alongside volume and gross profit commitments.
• Developed, communicated, and ensure execution and results of large store commercial plan.
• Led new product launches, promotion programs and big pillar events across 700 SKUs.
• Steered development of point of sale and packaging materials.
• Actively managed multi-million-dollar commercialization P&L.
• Cross functional Coca-Cola system influencer including Brand Partners, Sales Operations, Revenue Growth Management, Supply Chain, Procurement, Retail, Customer Development Teams, Public Affairs & Communication.

Charlotte, North Carolina Area

• Strong manager for 5 direct teammates, overarching team responsible for 40 asset relationships, 26 campus ambassadors and various agency partnerships with focus objectives; recruit, build brand love and motivate.
• Cross functional Coca-Cola system influencer managing and navigating agency relationships and internal systems within Coca-Cola system, including: Commercialization, Supply Chain, Procurement, Retail, Sales and.
• Responsible for multi-million dollar sponsorship budget.
• Lead contract negotiations expanding several traditional 5 year university partnerships to long term deals of 10 and even 15 year terms on both university and multi-media rights holder side.
• Developed long term strategic plan in support of college campus and athletics marketing, gaining adoption and execution of strategic plan within Coca-Cola value chain.
• Directly manage top 100 school relationships at University of Notre Dame & The Ohio State University

Charlotte, North Carolina Area

- Build and execute marketing plans for national programs and utilize asset opportunities for inclusion into local-level activities, effectively driving volume and brand awareness. - Strategically allocate spend of $500,000 budget across POWERADE & vitaminwater trademarks within territory. - Manage field marketing execution of product sampling teams.

Statesville, NC

Promoted from event and marketing services position with Evernham Motorsports- Developed and evolved the vision and mission of NASCAR team owner Ray Evernham’s charitable foundation to help those in need and fund ongoing research to find a cure for cancer. Maintained 501c3 status and expanded non-profit nationally. - Executed fundraising events and.

Statesville, NC

- Managed facets of partnership/sponsorship fulfillment with new and existing multi-million dollar partners, including McDonald’s, Allstate, Ingersoll Rand and vitaminwater. - Developed and facilitated initial activation plans and processes; ultimately transferring to fulfillment team. - Planned and implemented Annual Sponsor Summit, Media Day and Fan Day.

Charlotte, North Carolina Area

- Managed daily operations of experiential marketing platform for Waste Management’s NASCAR program. - Creatively planned, organized and executed 40 at-track hospitality events that hit target objectives and goals for client. - Efficiently managed more than $50,000 budget on a multiple-event basis within budgetary constraints determined by client..

Bachelor Of Arts, Communication

- Academic commendations (1999 – 2003). - Commencement speaker. - Academic scholar and presenter at “Meeting of the Minds” National.

Mousters, Business, Management, Marketing, And Related Support Services

College Program Intern at Disney's Wide World of Sports and graduate of Disney University's College Program.