Aimee Heck (Formerly Green) Email & Phone Number

Lawton, Ok, Us

Optimized new client acquisition campaigns, leading to a 200% improvement in ROAS while managing a budget of over 10K across all brands within the first quarter.Increased reporting efficiency by creating automated report decks using Supermetrics for data extraction and Google Sheets for data visualization and scheduling.Managed a portfolio of 6+ brands, implementing full-funnel marketing strategies to drive brand awareness and return on ad spend (ROAS) on various platforms such as Pinterest, Meta, and Reddit.Utilized GA4 (Google Analytics) and UTM tags to report on client conversions

New York City Metropolitan Area

Led campaign management for 5 Eli Lilly brands across Meta, Snapchat, and TikTok, overseeing a $10M+ quarterly budget.Assisted with the development and implementation of a portfolio-wide social brand lift study.Analyzed brand lift studies to generate social media campaign insights for all Eli Lilly brands on Social Media.Increased client engagement by launching novel campaign objectives. This full-funnel strategy, implemented by me, drove improvement in MMM for the following quarter.

Cincinnati Metropolitan Area

Managed team of 7 experienced to entry level members to ensure career development and quality work.Directed paid social strategy for entire company to ensure the highest quality paid strategy is being sold.Review finance and billing documents to ensure all media is achieving maximum profit and maintain margins.Managed and created 3 SOX auditing controls on the Paid Social Media Business to maintain the company’s auditing status.Review and implemented new process across the organization to achieve smooth operations cross-functionally.Created reach prediction tool to estimate reach based on audience size and impressions to give clarity to our clients and a goal for our buyers to surpass.Researched, headed, and brought forth new product innovations such as weather sync, AR lens, creative testing, and Tiktok spark ads to give the sales team a competitive edge and to stay on trend with the industry.Shaped thoughtful interview questions and an onboard program to get teammates up and running independently within 2 months.

Cincinnati Metropolitan Area

Analyzed company portfolio’s sales studies to distinguish and implement best practices to achieve the best sales lift possible. Built comprehensive QA process for the entire team using Excel Macros and VBA coding to reduce error rate across the team.Created Google Data Studio dashboards using basic Python and Google Sheets to track pipeline and team capacity.

Cincinnati Area, Ky

Formed paid social media strategy as Ahalogy's first and only social media buyer to ensure the highest quality product to be sold and directed the start-up into a 50 million dollar acquisition.Crafted brand-new collateral that could be used across the organization to roll out paid media smoothly.Educated internally and external campaign strategies and complex to achieve objectives. Launched, managed, and optimized all Social Media campaigns to achieve highest reach and lowest frequency.

Greater Chicago Area

•Presented and planned OLV campaign tacticals by creating consideration sets, drafting RFPs, evaluating and negotiating vendor’s proposals, and lastly creating PowerPoint presentations.•Managed programmatic OLV campaigns to ensure viewability and CPM goals were achieved.•Facilitated OTT campaigns on YouTube, Hulu and various partners through clear communication.•Supervised junior associates through regular trainings, and ensured associate deadlines were met.•Built and managed campaigns and tags for various brands within Prisma and Media Ocean.•Approved monthly billing and investigated discrepancies to ensure vendor invoices were reconciled.•Spearheaded week-long Kraft Heinz cable Super Bowl schedule to tease Kraft Heinz’s Super Bowl spot by communicating effectively with all 70 cable networks Kraft Heinz ran on.•Allocated various Kraft Heinz brands on 70 cable networks to reach weekly TRP goals.•Developed and oversaw team timeline for the year to keep entire team on target for Upfront.

Greater Chicago Area

•Analyzed Double Verify and DCM data to make optimizations for over 10 programmatic OLA campaigns for various Kraft Heinz brands using Amobee’s DMP to reach viewability goals and efficient CPMs.•Optimized over 10 social platform campaigns that ran on Twitter, Facebook, Pinterest, Instagram, and Snapchat to ensure delivery in full while maintaining viewability goals and efficient CPMs.•Executed Kraft Heinz Ketchup Twitter Super Bowl campaign, including live game execution.•Corresponded effectively with vendors throughout campaign, so campaigns delivered efficiently.

Indianapolis, Indiana Area

•Collaborated with multiple departments for customer visits to showcase the luxury brand.•Prepared show rooms and ballroom space for site visits to assist in closing contracts for conventions.•Greeted and built rapport with day of walk-in customers to persuade in purchasing the space.

Noblesville, Indiana

•Arranged independently all service events by utilizing flexibility and organizational skills•Influenced employees to participate in service events to increase employee engagement.•Gained skills in SmartSheets (project management program similar to excel) to prioritize time and events.•Collaborated with supervisor from Ukraine to maximize every service events success.

Indianpolis

• Developed, with assistance, a social media campaign to promote greater outside interaction.• Processed and systematized jobs in their organization to ensure no job was lost.

• Observed crucial meetings within the office to gain a better knowledge of the marketing world.• Aided the Marketing Communications Coordinator at TriHealth with all aspects of her job.

• Managed customers to ensure they had a positive shopping experience• Reviewed new products daily so I would be able to answer all customers’ questions.

• Cataloged remaining inventory at the end of the day so as to learn and adapt to what sold well.• Monitored store closing with a check list so that no task was forgotten.

Bachelor Of Science, Business; International Business, Marketing

Activities and Societies: Exchange Student Diversity Ambassador, Vice President of Communications of Pi Beta PhiGerman 201, Real Business.

Bachelor Of Science - Bs, Business

6 Months Study Abroad

Education record

Activities and Societies: Student Council Tribe Chair Lacrosse Team Captain Mascot Art Club President Leadership Council