As the director of skating programs at Ice Vault Arena, I oversee Learn to Skate USA, Aspire, and private lesson coaching. My duties include scheduling, programming, marketing, registration, compliance, coach management, customer service, and safety for all group class offerings and freestyle sessions. I am responsible for managing a team of more than 20 in-house coaches.

U.S. Figure Skating Certified Core Coach and Level 1 Accredited in Skating Skills tests, Program Direction, and Group Instruction. My mission is to provide a fun and positive experience that is intended to instill a lifelong love of skating by instructing skaters on basic group skills as well as private figure skating lessons. I am the primary coach to more than a dozen competitive and testing skaters, choreographing programs, editing music, and strategic planning. ✓ U.S. Figure Skating Certified Core Coach✓ U.S. Figure Skating Level 1 Accredited (Skating Skills, Program DIrector, Groups)✓ PSA Rating: RPD, RSS, RG, BA, FCC + Ranking: Level I ✓ PSA Master Sports Science and Medicine Ratings Exam - Passed✓ PSA Hockey Skating 4✓ ISSA Certified Master Trainer - CPT+Nutritionist Coach + Youth Fitness Specialist + Strength & Conditioning Specialist + TrainFitness Pilates + Exercise Recovery✓ SafeSport Trained✓ Learn to Skate USA Certified✓ American Red Cross Adult and Pediatric First Aid/CPR/AED Certified✓ CDC Heads Up Concussion Training Certification✓ U.S. Figure Skating 2019 Eastern Adult Competition Series Pre-Bronze Pewter Medalist ✓ Trained with Olympic Coaches✓ Performed in the Smucker’s Skating Spectacular at 2017 Skate America, choreographed by Scott Brown and coached by Denise Myers✓ Skating Club of New York Home Club Member✓ Associate Member: Skating Club of Morris & Essex Skating Club

Working with sports and entertainment industry clients to create successful marketing and communication strategic plans that deliver measurable results to meet their organization's goals and objectives.

In this role, I developed multifaceted marketing strategies for a global media and entertainment professional non-profit organization and standards setting body. I spearheaded campaigns that included brand and product promotion, publicity, and public relations across multiple channels including press releases, newsletters, website, email marketing, editorial, white papers, blogs, videos, and social media. I created promotional collateral, social media messaging, merchandising, and content. I successfully led product launches, market research, and analyzed industry trends. I have a proven track record of active collaboration with industry partners, such as NAB and IBC, to increase revenue with strengthened brand recognition by co-promoting programs. A few key accomplishments in this role include:✓ Influenced global audiences by extending public relations activities to include publications such as Variety, the Hollywood Reporter, Wall Street Journal, and Broadcast (UK), which produced a 1200% upsurge in favorable editorial placements.✓ Increased website visits by 158% with digital funneling strategy.✓ Repositioned brand to create the first comprehensive style guide.✓ Led effort for GDPR compliance across the organization to promote personal data privacy.✓ Exceeded year-end gross revenue by as much as 1006%. ✓ Launched thought leadership program with annual industry survey and podcast series showcasing subject matter experts to position the organization as an industry authority.

During my tenure at 8 Ways to Sunday, I led a full-service consulting company in the entertainment industry. I advised a variety of clients from promising new talent to established organizations. With an entrepreneurial mindset, I directed strategic design, brand implementation, and merchandise development. Creating an extensive contacts network, I managed sponsorship acquisition, client services, marketing and promotion initiatives, incorporated branding, and digital services.A few key accomplishments in this role include:✓ Created sponsorship acquisition program with media company for major music festival.✓ Implemented strategic marketing plans for emerging artist management firm.✓ Advised a well-established classic rock client on merchandise and packaging for a highly anticipated album reissue.

With LIVE-360, I spearheaded new business development and leveraged existing relationships to increase sales in the Northeast region for Your Exclusive Access, an annual VIP concert season ticket program. I performed exhaustive market trend analysis in product development to create program amenities, pricing, and forecasting for both market demand and regional sales. Using relationships with key partners, including AEG, Centerplate, Gateway Security, LAZ Parking, and Devils Arena Entertainment, I offered clients a premier experience from special parking services to various dining selections and VIP services. A few key accomplishments in this role include:✓ Exceptional 95% annual client retention rate.✓ Consistently exceeded annual revenue target. ✓ Reduced annual operational expense by $50,000 through meticulous budget management and expert vendor negotiations.

At Clearview Cinemas I was charged with booking all events and alternative content for the second largest cinema circuit in the New York metropolitan area. I ensured flawless execution in product development, marketing, publicity, sales, content programming, contract negotiations, and vendor management. With this incremental revenue source, I exceeded the chain's business goals.A few key accomplishments in this role include:✓ Fostered relationships with distributors including MSG, D&E Entertainment, New York Mets, and National CineMedia.✓ Initiated unique cinema events such as Mets at the Movies, a ballpark experience at the theater.✓ Grew special event sales revenue to $1.8 million by nurturing customer loyalty, referrals, and developing alternate content distributors.✓ Engaged in the digital cinema rollout, which produced improved viewing quality and increased revenue with preshow advertising.

Revitalized new membership development for the largest corporate country club in the U.S. by initiating original, innovative marketing, public relations, and customer service strategies, which targeted private organizations open to spending on entertainment. Effectively leveraged existing members as a key resource in prospecting and gaining referrals.• Produced more than $700,000 in additional revenue through acquisition of 26 new corporate members in one year. • Worked directly with event and food and beverage departments to raise the bar on menu offerings, décor, and member events.

Launched high-end travel agency, providing concierge-style services to affluent clientele. Developed solid reputation for world-class service, becoming a preferred agency of key suppliers, such as Celebrity and Crystal Cruises. Leveraged public relations expertise, earning widespread media coverage from USA Today and Chicago Tribune to Forbes, Travel Agent Magazine, and Travel Trade. Served on the Communicators Council of the American Society of Travel Agents (ASTA).• Generated more than $500,000 in annual sales, with a travel industry start-up, immediately following 911. • Gained visibility as on-camera talent in five episodes of Travel Channel’s primetime series, Vacation Challenge.

• Catalyst in growing seasonal, 45-seat fine dining establishment: Leveraged affluent customer base of an ancillary business, networked with local business owners, cultivated relationships with chamber of commerce and corporate accounts to facilitate growth to $500K annually.• Restaurant was featured in numerous travel guidebooks and received the Wine Spectator “Award of Excellence” four consecutive years.• Competed against some of the country’s leading Executive Chefs; won coveted award from Jekel Vineyards and Food Arts Magazine.• Contributed to revenue growth by planning countless private parties including HGTV’s private banquet celebrating the “Dream Home” giveaway annual event.

Responsible for all aspects of the on-campus organization, including record label, weekly pub shows, and coordinating on-campus concerts with Metropolitan Entertainment. Worked as a Production Assistant, under Metropolitan Entertainment for the on-campus Live concert: Setup dressing rooms, hospitality and assisted catering staff. Worked as a Catering/Production Assistant under Metropolitan Entertainment and Dega Catering for Bob Dylan, Jewel, as well as Live.

Managed the careers of three rock bands, including booking/ promoting shows in New York City (including CBGB, Lions Den, The Bitter End, etc.), acquiring radio airplay, live show production, publicity, mailing list/fan club, image direction, for three bands. Received article placements in publications such as The Village Voice and The Aquarian Weekly. As an Internet early adopter, created websites and was one of the first to utilize what is now called email marketing, to market directly to fans. A significant impact of these strategies was the acquisition a recording contract, resulting in three albums for All Natural Lemon & Lime Flavors (find them on iTunes, or pretty much any music streaming service).

Assisted partners in preparing client financial statements. Oversaw reception, bookkeeping and documents.

Collaborated with business principals to aggressively promote the corporate brand and contribute to sales growth. Teamed with President and Sales Director and was catalyst in landing corporate contracts. Efforts enabled company to shift focus to development of inventory management and accounting software for telecom industry.

Worked in the office of a thriving artist management firm. The firm’s main client was MCA/Mechanic recording artist, Trixter. The band toured in support of KISS, Scorpions and Warrant. Responsibilities included: assisting the principles with coordinating plans with touring crew, merchandising, record company relations, meet and greet coordination, fan club administration, and general office duties.