Managed a team of interns and freelancers to deliver high-quality, brand-consistent content across multiple platforms.Developed key sales enablement materials (including case studies, one-pagers, ebooks, and videos), significantly enhancing sales team efficiency and performance.Led the execution of ABM strategies, notably the OCUS Cookbook, which boosted B2B engagement by increasing reply rates by 22%.Authored compelling UX copy focused on user needs, improving the user experience for both community and B2B digital platforms.Executed effective SEO strategies through the OCUS blog, increasing organic website traffic and blog viewership.Contributed to a comprehensive brand refresh and website overhaul, ensuring internal alignment with updated brand guidelines.Organized internal events, including company offsites and quarterly team events, achieving a 4.8/5 employee satisfaction rating on Q4 2023 event.Led CSR activities by fostering wellness, inclusivity, and community spirit through initiatives like the OCUS Running Club and completing the Vredestein 20km of Paris, with 100% of the team crossing the finish line.

Developed and executed social media and creator strategies across Instagram, LinkedIn, and Facebook primarily, resulting in a 51.7% increase in followers across all OCUS channels.Managed editorial calendars using Notion & Sprout Social.Facilitated partnerships with BISSAI MEDIA, Fiveer, and the World Photography Organization, notably achieving a 33% increase in reel views during the BISSAI MEDIA collab.Boosted community engagement through creative partnerships with the OCUS photographer community and proactive interaction on OCUS’ channels.Oversaw content production with internal and external writers, photographers, and videographers to create quality B2B, employer branding, and community content.

Spearheaded the development of social media strategies across LinkedIn, Instagram, and Facebook using Sprout Social.Orchestrated collaborations with local brands, notably Poppy Barley, resulting in a 17% follower increase from a single giveaway post.Directed seasonal marketing initiatives, leveraging high-quality photography and videography to boost visibility and engagement.Contributed to the launch of Cantiro’s employee advocacy program and rebranding efforts, enhancing internal cohesion and elevating brand image.Consolidated social media presence by reducing 43 community accounts to 7, to streamline communication and simplify workflows.Refined social channel aesthetics and graphics, augmenting the overall visual quality and supporting enhanced brand recognition post-rebrand

- Assist in the rumination and implementation of marketing strategies within the community - Shoot and edit all lifestyle, product, and educational videos and photographs for seasonal marketing campaigns for use on a variety of platforms- Manage all shoots from the marketing manager's idea conception to completion

- Filmed and edited sporting events for Towson's online platforms- Assisted in creating digital media depicting a more in-depth look at the people who make up the sporting community

- Assisted Professor Lynn Tomlinson in the creation and implementation of lectures on Visual Effect software and theory- Provided students direction on the use of Adobe Creative Cloud applications- Offered guidance and reflection on the creative vision for projects