Aino Juurikkala Email & Phone Number

Helsinki, Uusimaa, Finland

As Communications and Marketing Specialist, my responsibilities are:- Managing our social media channels: this includes content creation, channel management and analyzing and reporting our results either per campaign or per month. - Managing our marketing campaigns with different Finnish influencers: coordinating those campaigns, the content, the schedule and their success. - Coordinating our own campaigns from start to the finnish line: starting with ideas and ending the campaign withing reporting and analyzing our results. - Working as a marketing and communications support for my colleagues, especially for our student contact persons. - Creating different marketing materials

Helsinki, Southern Finland, Finland

As a customer experience specialist, my main responsibility is to manage our social media channels (Instagram, Facebook and LinkedIn): I manage what gets posted, create the content and also manage our paid campaigns. In addition, I analyze our marketing data and use it to better our communication. Another part of my responsibilities is our communication and marketing activities as a whole towards our student members: what ads we have, how do we reach students, and how we can make sure that students have great experiences with us. In addition I also participate in different projects regarding our sales, customer experience development etc. Daily tasks include- mananging and producing content on our social media channels (IG, FB, LinkedIn)- managing both organic and paid campaigns - exploring and analyzing our marketing data- graphic design and content creation- participating in different projects

As a student liaison my main responsibility is to market Ekonomit at our university's campuses, and to be the closest link to Ekonomit for the business students here. I represent Ekonomit in our campuses and try to show the value they give to students during studies and especially after graduation. I also make sure that the collaboration between Enklaavi ry (our student association) and Ekonomit works. The job is very independent with a lot of responsibilities: for example, I have my own budget that I manage on my own. Daily tasks include - managing my own social media channels- content producing on social media - event production- public speaking and performing- graphic designing- passing on information from Ekonomit to students- selling additional membership package called "KylteriPlus".

The aim of my master's thesis is to increase knowledge on how using conversational human voice (CHV) as a tone of voice on Instagram affects organization’s brand image among young Finnish consumers. The findings show, that when an organization is trusted, using CHV transforms the brand image into more approachable and relatable, as the hierarchy between the organization and a consumer minimizes. CHV is also perceived to be a sign of high level of expertise within the organization, as the usage of more relaxed, humane, and informal tone of voice shows the young audience that the organization knows what they are doing and knows who they are talking to. If the consumers do not trust the organization, brand image transforms into more unreliable and unprofessional.This thesis was given the grade 5, which is the best possible grade to recieve. The topic of my master's thesis was commissioned by Suomen Ekonomit.

Jyväskylä, West And Inner Finland, Finland

As sales coordinator, my responsibility is to coordinate the B2B sales of Lapin Bisnesvirittämö, a free growth training program which is aimed for both private entrepreneurs and freelancers in Lapland. My main task is to get the targeted amount of applicants for our program before the deadline. Daily tasks include - B2B Sales via phone, email and other mediums- Convincing the entrepreneurs to put their time and efforts into our coaching. - Updating the CRM - Finding new prospect entrepreneurs and freelancers - Helping with the application process. Lapin Bisnesvirittämö is built to help private entrepreneurs and freelancers after a hard spring due to the Covid-19 pandemic. With this program, we aim to help the participants to find new ways to grow, while utilizing digital marketing and sales mediums.

Jyväskylä, West And Inner Finland, Finland

As a project coordinator my main responsibilities are focused on project management and marketing communications. I take responsibility on customer acquisition in different growth sparring programs across the Finland. In daily basis that means a lot of phone calls and emails, trying to sell Kasvu Open to managers. So far I have had great success, with exceeding expectations with the amount of applicants on each of our programs. Other tasks include:- B2B and B2C sales and communications- Practical arrangements for event days: i.e. booking venues and setting up places- Creating exceptional customer experience- Helping on creating communication and social media marketing plans - Conducting marketing and communication processes - Other miscellaneous tasksKasvu Open is the largest project for sparring eager to grow companies with growth experts in Finland. During one season, more than 900 experienced managers will meet 450 small and medium size companies for intense sparring sessions.

Helsinki, Southern Finland, Finland

As a marketing trainee, I was mostly responsible for our social media marketing, event management and updating our marketing materials. During my trainee period I built the company a social media -post calendar and managed to grow our follower-count and engagement numbers. Our marketing strategy on social media was to grow our brand awareness, especially among law students.In addition, my daily tasks also included:- Digital content production and development- CRM- Project management and production- Proposal management- Internal communications and training- Following marketing and communications practices and guidelines- Working closely with an international team of marketing colleagues and partners to devise and implement marketing and communications strategies-Assisting on the reception when neededDLA Piper Finland is part of DLA Piper, a global law firm with lawyers located in more than 40 countries. DLA Piper has five offices in the Nordic region with 380+ lawyers, servingclients from start-ups to financial institutions and multinational companies.

Muurame

I was asked to continue in Lidl this summer, so I went back there. During summer I learned a lot and also strengthened my old abilities. The job included for example cashiering, customer service, shelving, taking care of the baked goods -section of the store, inventory, teamwork and a lot of multitasking and working under pressure.

Muurame

Daily work included mostly customer service and cashiering but also other daily tasks (cleaning, shelving etc.). I learned a lot on customer service, and really enjoyed working in this kind of a hectic environment.

Muurame

Responsibilities:- planning excercises - managing tournaments- managing the team

Master Of Science In Economics And Business Administration

Graduated with distinction. Major: International Marketing Management (MIMM) Minor: Digitalization and Business Analytics Language.

Bachelor Of Science In Economics And Business Administration, International Business

Major: International Business: Marketing and SCM from a global point of view Minor: Industrial Engineering and Management Language.

Baccalaureate

Psychology - L French, Basic level - L Native language, Finnish - E English, Advanced level - E Social studies - E Mathematics, Advanced.

Economic And Social Sciences

Exchange studies during my Rotary Youth Exchange in Thionville, France for the scholar year 2013-2014. French language studies, level B2