Aishah Holterhoff Email & Phone Number

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Oversee and manage a brand team of content producers and designers to ensure on-brand content targets Malaysia, Singapore, Indonesia and Thailand markets across all platforms• Develop, execute and report B2B and B2C marketing campaigns that aim to increase brand visibility and lead generation• Responsible for strategising and executing partnerships, sponsorships and events• Spearhead website migration and landing page expansions to promote company offerings, improve the user journey and maximise SEO and SEM efforts• Roll out tactical messaging for paid media campaigns, including Google Search Ads, Google Display Ads, Meta Ads, LinkedIn Ads• Source and manage marketing partnerships to achieve campaign objectives and business goals• Develop social media strategies to increase brand awareness, engagement and lead generation• Leverage CRM tool (Hubspot) to monitor B2B and B2C campaigns, build landing pages, manage social media content and build dashboards for reporting purposes• Align brand and business goals, while supervising the team, hiring, as well as budgeting• Generate fortnightly and monthly marketing reports for key stakeholders

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Set up the processes for and manage marketing briefs for internal and external requests, including videos, eDMs, social posts and printed materials• Built online editable templates for emails, social media posts and printed materials to be used for Naluri and its clients• Curated informative and engaging weekly member eDMs to promote new articles and workout videos• Planned and executed social media content for Facebook, Instagram, Twitter and LinkedIn to increase the visibility of the company and its services• Planned and executed fortnightly member webinars that were relevant, timely, and engaging• Collaborated with the Creative Team to improve the appearance layout of deliverables and complement ads/landing pages• Drove SEO efforts to increase organic traffic to the website and liaised with the editorial team to ensure content line-up matches trends/observances

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Responsible for planning and executing regional marketing campaigns and strategies across Asia, including Hong Kong, Singapore and Malaysia• Created, updated and evaluated the effectiveness of marketing collaterals (e.g. microsites, e-newsletters, posters, presentations, brochures, etc.)• Conducted reporting on analytics on all campaigns• Sourced for partnership opportunities (events and sponsorship)• Managed social media platforms (LinkedIn, Facebook and Instagram) and curated eDMs to increase brand awareness• Provided support for digital content strategy and development, including performing competition research and analysis• Drew up clear briefs for design work• Managed and updated corporate websites (consultant bios, news and events)• Responsible for planning and executing webinars, including sending invitations, guest list management, post-event follow-up, and reporting• Performed an extensive array of marketing administrative tasks to support activities, including internal team-building events

Kuala Lumpur, Malaysia

• Executed a full spectrum of digital content activities for 12 selected IHG hotels brands encompassing InterContinental, Holiday Inn, Holiday Inn Resort, Holiday Inn Express, Hotel Indigo, as well as Kimpton across Malaysia, Singapore and Thailand• Acted as the performance marketer and strategised and executed paid ad efforts across Google Search Ads, Google Display Ads, and Meta Ads• Executed content marketing strategies to drive organic traffic, generate and nurture leads as well as maximise conversions for various campaigns• Curated blogs, corporate website content and OTAs to maximise SEO as well as SEM performance in line with brand identity• Rolled out tactical messaging for paid media campaigns, including Google Search Ads, Display Ads and Expedia TravelAds• Collaborated with the hotel marketing team and general managers in managing specific hotel accounts• Conducted regular content audits to identify weaknesses and maximise opportunities throughout the digital landscape• Worked closely with third-party agencies for key SEO efforts, including onsite optimisation for selected hotels• Monthly social media and EDM planning and content curation to drive campaigns and promotions to potential customers• Generated bi-weekly and monthly digital reports with the compilation of data from Google Analytics, Google Ads and other paid activities running

Kuala Lumpur, Malaysia

• Performed market research for the Home Care category• Assisted in creating an online presence for the Food category• Assisted in zero-based budgeting discussions conducted on a regional level• Worked with third-party agencies for both online and offline advertisements

Selangor, Malaysia

• Served as a member of the student steering committee for student representation at Monash University Malaysia• Designed collaterals to promote student events via social media and physical bulletin boards• Maintained MUSA’s website to ensure updated content was relevant and timely• Planned and executed student events, and acted as an emcee• Controlled annual departmental budget of RM1 million

Bachelor Of Arts (B.A.), Communications

Education record