Aishah Holterhoff Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Oversee and manage a brand team of content producers and designers to ensure on-brand content targets Malaysia, Singapore, Indonesia and Thailand markets across all platforms
• Develop, execute and report B2B and B2C marketing campaigns that aim to increase brand visibility and lead generation
• Responsible for strategising and executing partnerships, sponsorships and events
• Spearhead website migration and landing page expansions to promote company offerings, improve the user journey and maximise SEO and SEM efforts
• Roll out tactical messaging for paid media campaigns, including Google Search Ads, Google Display Ads, Meta Ads, LinkedIn Ads
• Source and manage marketing partnerships to achieve campaign objectives and business goals

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Set up the processes for and manage marketing briefs for internal and external requests, including videos, eDMs, social posts and printed materials
• Built online editable templates for emails, social media posts and printed materials to be used for Naluri and its clients
• Curated informative and engaging weekly member eDMs to promote new articles and workout videos
• Planned and executed social media content for Facebook, Instagram, Twitter and LinkedIn to increase the visibility of the company and its services
• Planned and executed fortnightly member webinars that were relevant, timely, and engaging
• Collaborated with the Creative Team to improve the appearance layout of deliverables and complement ads/landing pages

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Responsible for planning and executing regional marketing campaigns and strategies across Asia, including Hong Kong, Singapore and Malaysia
• Created, updated and evaluated the effectiveness of marketing collaterals (e.g. microsites, e-newsletters, posters, presentations, brochures, etc.)
• Conducted reporting on analytics on all campaigns
• Sourced for partnership opportunities (events and sponsorship)
• Managed social media platforms (LinkedIn, Facebook and Instagram) and curated eDMs to increase brand awareness
• Provided support for digital content strategy and development, including performing competition research and analysis

Kuala Lumpur, Malaysia

• Executed a full spectrum of digital content activities for 12 selected IHG hotels brands encompassing InterContinental, Holiday Inn, Holiday Inn Resort, Holiday Inn Express, Hotel Indigo, as well as Kimpton across.
• Acted as the performance marketer and strategised and executed paid ad efforts across Google Search Ads, Google Display Ads, and Meta Ads
• Executed content marketing strategies to drive organic traffic, generate and nurture leads as well as maximise conversions for various campaigns
• Curated blogs, corporate website content and OTAs to maximise SEO as well as SEM performance in line with brand identity
• Rolled out tactical messaging for paid media campaigns, including Google Search Ads, Display Ads and Expedia TravelAds
• Collaborated with the hotel marketing team and general managers in managing specific hotel accounts

Kuala Lumpur, Malaysia

• Performed market research for the Home Care category
• Assisted in creating an online presence for the Food category
• Assisted in zero-based budgeting discussions conducted on a regional level
• Worked with third-party agencies for both online and offline advertisements

Selangor, Malaysia

• Served as a member of the student steering committee for student representation at Monash University Malaysia
• Designed collaterals to promote student events via social media and physical bulletin boards
• Maintained MUSA’s website to ensure updated content was relevant and timely
• Planned and executed student events, and acted as an emcee
• Controlled annual departmental budget of RM1 million

Bachelor Of Arts (B.A.), Communications

Education record