Aisha Rashid Email & Phone Number

Washington, Dc, Us

Arlington, Virginia, United States

Arlington, Virginia, United States

Arlington, Virginia, United States

Corporate Strategy & Reputation

Mclean, Va

• Formulated audience sizing insights and target segment opportunities for various USAT sites through comScore and GfK MRI data pulls to strategically shape coverage approach • Provided insights and support to a larger taskforce aimed at creating new products by conducting market overviews and media audits of multiple test markets covering various demographic, economic, and consumption trends and through spearheading the creation of an in-depth case study on a Brazilian newspaper’s new print product, highlighting successes and areas of improvement • Conducted various in-depth competitive and landscape analyses on topics such as Health, Immigration, Climate Change, and Politics and assisted in the creation of a broader audience strategy aimed at fine-tuning Nation Team’s coverage approach to better meet USAT’s target growth audience segments

Washington, D.C.

• Monitored and tracked market and public opinion polling towards topics related to the healthcare industry in order to provide data for a monthly deliverable given to a top healthcare/pharmaceutical company for consultation • Conducted quality control, script testing, and fieldwork monitoring of surveys and deliverables centered on brand awareness, messaging, segmentation, and market penetration strategies to ensure accurate data collection to enable optimal business actions for clients• Populated decks and reports and assisted in analyzing quantitative and qualitative survey data findings utilizing company specific software to ensure valuable insights on market outlook and current client company standings

Washington, D.C.

• Presided over management of production schedule, conducted interviews for featured persons, and drafted and edited articles covering diverse topics for the organization’s signature State of the School annual publication, successfully streamlining project’s development and issuance • Designed, drafted and published weekly Events, In the Media, and announcement email newsletters sent to over 4,000 individuals and assisted in the copywriting of the school’s new website through alt text descriptions to enhance targeted audience’s engagement with the school • Compiled and maintained various spreadsheets and analyzed their inputted data points for the organization’s Annual Report, highlighting the organization’s media mentions, faculty engagement within the media, and success of the 300+ events hosted yearly in order to provide insight on the success of the organization’s engagement efforts• Assisted with internal events through event set-up and clean-up, registration check-in, monitoring events, creating formal posters for speaker signatures, and other tasks as assigned

Alexandria, Va

• Designed and implemented marketing collateral such as outreach videos, drafting blog posts, newsletters, flyers, other infographic materials, and creating daily social media posts to strengthen CFNC’s relationship with the community and donor base • Researched potential corporate, civic and faith, and individual sponsors to maximize funding for Adopt-a-Classroom and Sponsor-a-Child programs • Screened online databases for potential auction items and assembled auction packages to capitalize success of signature Spring Benefit event and live auction• Supported development staff with updating and maintaining Excel spreadsheets, researching donor activity via Raiser's Edge database, organizing documents into fiscal years, soliciting flyers, envelope stuffing, and other duties as assigned to enhance office efficiency

Bachelor Of Business Administration (B.B.A.), Marketing, Minor In Economics And Statistics, Magna Cum Laude

Activities and Societies: GW Women in Business, GW Muslim Student Association, GW UNICEF

Advanced Studies Diploma