Aisling Mc Grath Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

• Coaching for women to improve their overall wellbeing, reduce stress and create sustainable healthy habits through nutrition and mental health tools. • Focussed on growing awareness through website content creation and Instagram.• Wellness events including venue sourcing, planning, and marketing with sold out events in Ireland and Portugal during August 2023.I am certified in Integrative Nutrition Health Coaching with The Institute for Integrative Nutrition (IIN) in New York. I work as Health Coach on a part time basis through one-to-one support and events, with recent wellness events taking place in Ireland and Portugal

Over the past year I have been living in South America and freelancing in marketing within the wellness industry. I am currently relocating back to Ireland (August 2023) and open to opportunities.I have also taken a Business Accelerator Programme focussed on helping businesses grow online. The programme focussed on a four step method. The build stage included niching, ideal client proof of concept and social media mastery (Instagram and TikTok). The second stage “Offer” was centred around offer testing and development, packaging and pricing and building an audience on social media. The third stage “Sell” focussed on organic launching of a product/service and selling. The last stage looked at scaling a business, financial tracking, budgeting, revenue projections, systems and technology.

Dublin City, County Dublin, Ireland

Key achievements included a brand refresh to better position the business within a competitive industry, updated messaging proposition that spoke to the needs of potential customers and the refining of marketing efforts, which resulted in the achievement of the target of marketing qualified leads within budget, set out by the CEO and business founders.• Brand identity and messaging project: After conducting client interviews, we refined the proposition of the technology. This resulted in messaging that resonated with the target customer and led to better impact of marketing efforts. • Re-brand of visual identity: Working with a third-party agency we created a modern look that has helped to better communicate the value of the product. This included changes to the logo, colours used, visuals of the product, social media content and all other client facing branded materials. • Content generation: This included the creation of customer videos, writing of white papers, articles, expert interviews, social media content and email marketing.• Event Management: Event planning and management at UK events. During the pandemic we started online webinars which led to partnership with an industry body to educate our target market on solutions to common pain points. This resulted in creating more trust with our audience and an increase in marketing qualified leads. • Support on launch into the US market: Management of the first event in the US market in Las Vegas with Oracle NetSuite.

I started with eLight in 2014, joining a team of three. eLight later became eEnergy Group PLC when it listed as a public company in 2020. I was promoted from a Sales and Marketing Manager to Group Marketing Manager and then Head of Marketing of eEnergy Group PLC. I reported directly to the group CEO and formed part of the senior management team for Ireland and the UK.Key achievements included setting up a marketing function in the business that was integrated at an international level, the rebrand of eLight and creation of the eEnergy brand. I was also responsible for the introduction of digital marketing as an international growth strategy, moving the business towards online lead generation. This accounted for 80% of all marketing qualified leads. During my first year at eLight the company saw revenue of €400,000 in 2014 and in my last year revenue levels were at £13.6 million.• Overseeing the customer marketing strategy for the UK and Irish markets including events, sponsorships, paid advertising, email marketing and social media with the support of 3rd party agencies. • Brand development for eEnergy Group. This included direction and management of photocalls, interviews, video content, website development and radio and in person events to support awareness of the new brand with coverage in National Newspapers like the Irish Times and with Sky News. • Management of IR and marketing agency relationships and activities across Ireland and the UK.

• Brand creation and building of eEnergy: Working with external agencies on the creation of the eEnergy visual identity and proposition before its listing on the London Stock Exchange.• Rebranding of the eLight brand post-merger and acquisition of UK energy lighting business. This included target market research, proposition building, visual identity creation and new website development. • Managing the integration of the marketing function into the UK market post-merger and acquisition. • Digital marketing strategy implementation for the UK market focussed on creating new business online through email marketing, social media, and paid advertising and video content creation.• Overseeing event planning at an international level across education, food, and hospitality industries. This included all branding materials used at events or on site, video content creation and online marketing. • Management of public relations in partnership with external agencies in Dublin and London. The focus was on building awareness at a national level, within trade communications and radio.• Partnership building with Irish energy suppliers Pinergy, Energia and Bord na Mona. This involved working close with marketing and energy management teams within energy suppliers to create a strategy for partnership.

Ireland

When I first joined eLight it was a very small business. I worked in many different roles across marketing, sales, operations for many years until we were at a position to hire and grow the team. For the first two years I focussed soley on business development and secured a large number of clients that supported the companies rapid growth. The business was listed as a EY Entrepreneur of the Year finalist in 2017. Key Achievements• Secured and managed of over 120 projects throughout the hospitality sector in Ireland• Secured and managed over 25 projects throughout the Irish Education SectorResponsible for supporting overall business development and growth:• Participated in all facets of business development from marketing, sales, operations, recruitment, and training• Management of multiple events across multiple sectors to develop and maintain existing and potential customers• Managed all activities across marketing and devised strategy for advertising, PR, social media.• Led partnerships across the energy industry with SSE Airtrcity, Energia and Bord na Mona.

Madrid Area, Spain

C/ Matilde Díez, 11, 28002 Madrid- Spain

LACAMBRA is a brand of leather and eco canvas bags and accessories, handmade in Spain. I worked with Lacambra during their second year in business. I led the introduction of the brand into Irish retailers, worked on photoshoots for ecommerce and landed their first feature with Grazia magazine.

Irlanda

Worked closely with the Managing Director providing executive assistance and project support. I also worked with a number of teams on client research and support on campaigns.

Dublin, County Dublin, Ireland

I worked as a sales assistant for Accessorie for their flagship store on Grafton Street.With a strong interestin fashion I loved this role. I had the opportunity to work with product and gain experience in visual merchandising and floor moves. I also took part in fashion shows for the store which helped increase footfall.

Dmi Postgraduate In Digital Marketing, Marketing, Distinction

Specialized modules on all the different elements of digital marketing practice and is exclusively designed, validated and taught.

Bachelor'S Degree, Global Business Studies, 2,1

Bachelor'S Degree, Global Business Studies And Spanish. Major: Marketing., 2,1

School

Diploma Of Education, Integrative Nutrition Health Coaching