Aixa M. Pascual, Ms, Mald Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

• Provide strategic communications advice to, and create content for, metro Atlanta's urban planning agency, focusing on its roles as the Area Agency on Aging and metro Atlanta’s workforce agency funded by the Workforce.
• Spearheaded grant-funded campaign to encourage adults ages 60 and older in metro Atlanta to get the updated COVID-19 booster, from designing scope of the effort and crafting RFP to working with creative agency on.
• Created a series of blog and social media posts featuring conversations with older adults navigating the COVID-19 pandemic and enjoying retirement to highlight older adults living independent, productive lives
• Wrote stories on 2020 Census population figures, growth trends in the Hispanic population and the job market by working closely with urban planners, data scientists and other staff across the agency to communicate.
• Work closely with videographer to write scripts and shape content for videos, including a video to highlight workforce efforts in the first year of the pandemic, a video featuring a client who overcame addiction in a.
• Organized and moderated a panel highlighting metro Atlanta’s growing Hispanic population and the proliferation of Spanish-language media

Greater Atlanta Area

• Organized, crafted narrative and produced content for the Latino Prosperity Conference, which addressed the impact of the pandemic and economic crisis and discussed solutions (2020)
• Assessed community needs during the 2020 COVID-19 pandemic and economic crisis; sought and secured organizational partners to launch food distribution efforts that served more than 5,000 families from May to November.
• Co-authored “When Home Is an Extended-Stay” groundbreaking survey and report that revealed that many families in Norcross live in extended-stay hotels (2019)
• Crafted narrative, strategy and messaging around advocacy issues including immigration, civic engagement, education, prosperity and the 2018 and 2019 State of Latinos conference
• Leadership roles in Welcoming America's first welcoming region, Norcross’ affordable housing initiative, Brookhaven’s Arts Advisory Committee, the Coalition of Refugee Service Agencies’ New Americans Celebration and.
• Worked closely with local Latino artists and arts organizations such as the Alliance Theatre, The Museum of Contemporary Art of Georgia and the Atlanta History Center to forge a positive immigrant narrative. Organized.

Atlanta, Georgia, United States

• Amplified communications and public relations endeavors at Georgia’s largest nonprofit serving Latino immigrants, crafting and editing content for various audiences, platforms and purposes
• Conceptualized new bilingual website; produced and curated editorial content (2015)
• Spearheaded rebranding project that produced new visual identity and storyline (2014)
• Reenergized social media efforts, tripling Facebook likes to 10,000 and overhauling Twitter
• Secured coverage by English-language media such as WABE, The AJC, WSB-TV, The Economist and National Journal
• Executed communications functions for fundraising events, including media agreements, collaterals and public relations

Greater Atlanta Area

• Lead Writer, Editor and Public Relations ProfessionalElevated the profile of the Coles College of Business by identifying academic expertise and successfully pitching stories to local and national media
• Worked closely with economics professor to recast Georgia Purchasing Managers Index into monthly manufacturing indicator distributed to the media
• Served as editor and interim Assistant Director for strategic communications from 04/2008 to 04/2009, editing all materials produced by University Relations

Greater Atlanta Area

• Metro Staff Reporter and Writer
• Produced more than 15 A-1 stories and dozens of lead stories for Metro, Business, Atlanta & the World and local sections
• Reported and wrote breaking-news stories as well as developed enterprise stories, requiring research, analysis and extensive interviews

Atlanta, Ga.

• Atlanta Bureau CorrespondentResearched and wrote stories on large-cap companies, including The Home Depot, Delta Air Lines, Office Depot and AirTran. Also covered smaller, fast-growing companies
• Interviewed top executives, gathering info on corporate performance and strategy to craft business articles
• Reported from the Caribbean on online gambling, tax havens and U.S. military presence in Puerto Rico

New York, New York

• TIME, INC., New York, N.Y. 1995 – 2000Business Reporter, TIME Conducted extensive research, reporting and fact-checking, working with writers, correspondents and editors to craft stories
• Reported cover stories on nutritional supplements, the stock market and elder care
• Chosen to travel to Cuba to cover the Pope’s 1998 visit due to language and reporting skillsMiami Bureau Correspondent, PEOPLE (May - October 1999)Conducted interviews and wrote features on celebrities and.
• Contributed to cover stories on Ricky Martin and “Sexiest Man Alive”Reporter, TIME International, Latin America Edition Researched, wrote and fact-checked stories on political and economic topics concerning Latin America
• Produced 2 annual economic reports on Latin America

Bachelor Of Arts

Master Of Science In Journalism

Master Of Arts In Law And Diplomacy

Ab In International Affairs