Aiyanna Watson Email and Phone Number
I create opportunities for myself; I don’t wait for them to come around.It’s always been that way for me.I landed my first job at 14 years old, running Quickbooks for a law firm in Queens to becoming a first-generation college student.I earned my degree from the Fashion Institute of Technology. In doing all of this, I’ve learned that you can’t be afraid of hard work or creating opportunities for yourself. Now, I’m working hard using my Marketing Education and experience to create successful outcomes for the clients I serve. Marketing influences how we feel and think, and I use that influence, combined with consumer psychology, creativity, and innovative design, to position my clients and drive sales.Throughout my time at FIT, I started a skincare brand, FISSION NYC, to put my education into practice; I wanted to begin employing the knowledge I was gaining in a real-time, hyper-personal, and physical way.FISSION NYC emerged from my passion for holistic skincare and changing the industry. Brands with solid personal and professional goals garner long-lasting relationships with their customers - and that’s what I’m here to do in marketing.By creating my skincare brand, I was able to establish an instant connection with my customers. I loved these connections so much that I wanted to do the same for others.My clients trust me to take their ideas and convey the right message in the right tone.I ask the right questions to get the best answers. I tell their stories and shape their brand consistency.I help them maintain a consistent tone, story, and vision with their messaging.I help them connect their brand to customers, creating a long-lasting customer-brand relationship.I help them create the opportunities they’ve been waiting for.Creating opportunities through marketing, content creation, and brand storytelling can be challenging.But for me, it’s easier than sitting and waiting for them.If you have big brand ideas, need a new voice, need help developing or maintaining your digital presence, or want to connect, I’m here!Send a connection request or a quick DM and introduce yourself! I’d love to hear your brand goals.
The Borden Group
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Creative Operations ManagerThe Borden Group Apr 2024 - PresentDevelop and implement efficient workflows for creative processes, ensuring timely delivery and high quality. Facilitate internal project kick-off meetings, maintaining clear communication of objectives and timelines. Utilize project management tools to track milestones and deliverables, providing regular updates to stakeholders. Establish and maintain high standards of creative excellence, reviewing and approving all materials before delivery. Manage monthly content creation for the company's LinkedIn, generating 60+ assets monthly and optimizing engagement strategies. Brainstorm new creative templates for the company and CEO's social media platforms. Engage with 9 existing clients' social posts and account activity, transitioning engagement and scheduling responsibilities as needed. -
Content And Media CoordinatorThe Borden Group Aug 2023 - PresentManage clients' LinkedIn accounts daily, including the company's social pages, by scheduling, engaging, writing posts, and creating content depending on each. Achieve campaign and social media goals for each client's account by executing social media strategies and campaigns to grow reach, network, sales, overall engagement, and more. Compile monthly client reports, incorporating SEM Rush, LinkedIn, AgoraPulse, Shield analytics, and my analysis. Maintain day-to-day relationships with C-Suite Executive clients and Companies. Create monthly content strategy and execute it by generating copy, creative, and stories for The Borden Group. Assist in developing product marketing strategies for the Human to Brand Community (produced by The Borden Group). -
Community ManagerThe Borden Group Mar 2023 - Sep 2023Manage clients' LinkedIn accounts daily, including the company's social pages, by scheduling, engaging, writing posts, and creating content depending on each. Achieve campaign and social media goals for each client's account by executing social media strategies and campaigns to grow reach, network, sales, overall engagement, and more. Compile monthly client reports, incorporating SEM Rush, LinkedIn, AgoraPulse, and Shield analytics. Maintain day-to-day relationships with C-Suite Executive clients and Companies. -
Peer ConsultantFashion Institute Of Technology Jan 2022 - May 2023New York, United StatesEngaged students in various conversations to collaborate, encourage, and provide valuable techniques to further their academic development. Collaborated with fellow tutors for staff development and the consideration of writing center education theory. Developed multilingual and multicultural competence amongst peers. Assisted in managing the space's Instagram account by creating content, content calendars, and collecting research. -
Technology NavigatorFashion Institute Of Technology Aug 2021 - Jan 2022New York, United StatesProvided technical support and troubleshooting assistance for professors; to ensure their virtual classes and electronic equipment ran smoothly. Prepared professors for virtual meetings with influential guest speakers. Helped and assisted students when needed. -
Styling AssistantLuxurylovelace Inc Aug 2020 - Jul 2021Los Angeles, California, United StatesAssisted the head stylist with acquiring exclusive garments, processing payments, and delivering completed orders. Helped assemble everyday fashion looks for day-to-day clients and photo/video shoots. Supported with shipping packages.
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Brand AmbassadorBanana Republic Sep 2017 - Jul 2020New York, New York, United StatesAssisted on average 50 customers per day in finding, selecting items, and providing recommendations, which generated an average of $7K in additional revenue per shift. Collected, processed, and distributed ship-from-store orders with accuracy and efficiency. Stocked, replenished, and organized inventory 15% faster than average associates. Assisted managers in training and educating new employees on the company and daily store functions.
Aiyanna Watson Education Details
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Advertising & Marketing Communications -
3.6 Gpa -
Fashion Industries High SchoolA
Frequently Asked Questions about Aiyanna Watson
What company does Aiyanna Watson work for?
Aiyanna Watson works for The Borden Group
What is Aiyanna Watson's role at the current company?
Aiyanna Watson's current role is Content Architect & Visual Storyteller → Transforming Brand Narratives Through The Art of Content | Creative Operations Manager, The Borden Group.
What schools did Aiyanna Watson attend?
Aiyanna Watson attended Fashion Institute Of Technology, Fashion Institute Of Technology, Fashion Industries High School, Florence University Of The Arts.
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