Ajay Deshmukh Email & Phone Number

Mumbai, Mh, In

Mumbai Metropolitan Region

Mumbai, Maharashtra, India

I was selected for the Axis Ahead Internal 2023 program at Axis Bank! 🚀 This talent management initiative identifies high-potential employees and offers them opportunities to work on high-performance, high-visibility projects. During the program, I had the privilege to collaborate with the Performance Marketing Team at DBAT and the KTB Partnerships Team at Cards & Acquiring

Mumbai

Mumbai, Maharashtra, India

Mumbai Area, India

Mumbai, Maharashtra, India

Role & Responsibilities:🔹 Led cross-functional projects within the Cards & Acquiring team at Axis Bank, including initiatives such as CRS Automation, PIN Set as Activation Channel, and managing transaction categorizations such as Small/Large with online/offline flags.🔹 Spearheaded the integration of UPI functionality for Credit Card transactions, focusing on streamlining processes for UDIR Refunds as Issuer, ensuring seamless transactions for customers.🔹 Responsible for meticulously tracking weekly spends and card acquisition metrics, providing valuable insights to drive business performance and strategy.🔹 Managed the upkeep of key fact sheets for Cards Product, ensuring accuracy and compliance with regulatory standards, thereby enhancing product visibility and customer understanding.🔹 Oversaw compensation payments in adherence to RBI's harmonization rule, guaranteeing fair and compliant practices in customer relations.

Mumbai, Maharashtra, India

Responsibilities:🔹 Managed performance marketing campaigns for wheels business and personal loan.🔹 Utilized Google Search, Google Discovery, and Facebook platforms to run targeted advertisements.🔹 Tracked campaign performance and analyzed data using Superset for actionable insights.Achievements:🔹 Successfully optimized campaigns to drive lead generation and conversions.🔹 Implemented strategic approaches to enhance ROI and maximize marketing effectiveness.🔹 Contributed to the growth and visibility of Axis Bank's financial products through digital channels.

Mumbai, Maharashtra, India

▪️Responsible for handling PAN India Sales Support Function for Retail Business Development Channel, comprising of PSU Sector Banks and IFAs▪️Responsible for managing relationship with central team at PSU Bank's Corporate Office for better Sales Processes▪️Responsible for handling Brokerage Management for RBD Segment▪️Responsible for maintaining and Monitoring PAN India Sales Trainee Performance▪️Responsible for preparing business MIS, business dashboard & PPTs for RBD Sales Head▪️Contest Management - Cost Benefit Analysis of Every contest designed toimprove profitability▪️IFA Acquisition & Management - Acquiring New IFAs and taking care of theirknowledge management and tracking of their business potential