Aaron Black Email & Phone Number

Hartford, Ct, Us

-Oversaw the development of media strategy and communications materials, including target segmentation, audience journeys, communication frameworks, strategic media allocations, and tactical recommendations for QSR client, all supported by analytics. Drove improvement in media ROI during this period. -Directly managed team of 4, indirectly 40+; evaluated FTE and scope requirements across teams, with ongoing assessment for resource needs, talent development, and P&L.-Coordinated traditional, digital, and analytics teams to ensure unified agency products and positive ROAS/scorecards through senior leadership collaboration.-Created communications for diverse audiences, including C-Suite.-Led IAT collaboration, integrating media and creative communication strategies for 10-15 campaigns annually.

Greater New York City Area

-Led media strategy development supporting full-funnel initiatives for national QSR brand.-Worked in collaboration with activation leads and partner agencies to develop cohesive 360⁰ media and advertising campaigns.-Supervised bandwidth allocation and deliverables among 3 direct reports and agency teams.-Managed quarterly media audit and annual Media Mix Modeling deliverables, including data aggregation, troubleshooting, internal review, and represented the agency during client presentations.-Drove internal process efficiencies across recurring competitive, creative, and reporting deliverables managed by direct reports, subsequently implemented at the agency level.

Greater New York City Area

Transformed QSR client's media strategy from 95% linear to a diverse mix, driving brand sales & transaction growth that jumpstarted several years of best business performance in company history.

Greater New York City Area

Served as agency lead for Family Dining client, reporting directly to the SVP, Managing Director.

Greater New York City Area

Developed media plans and managed budgets across diverse categories and brands (Family Dining, Finance, CPG, Retail)

New York, New York

Oversaw and designed in-house marketing materials including merchandise catalogue and local promotions.

Student writer for promotional and recruitment materialsManaged site Twitter and developed standards for utilizing social mediaConstructed communication audit of organization's recruitment and communication techniques