Aaron Black Email & Phone Number

Hartford, CT, US

-Oversaw the development of media strategy and communications materials, including target segmentation, audience journeys, communication frameworks, strategic media allocations, and tactical recommendations for QSR client, all supported by analytics. Drove improvement in media ROI during this period. -Directly managed team of 4, indirectly 40+; evaluated.

Greater New York City Area

-Led media strategy development supporting full-funnel initiatives for national QSR brand.-Worked in collaboration with activation leads and partner agencies to develop cohesive 360⁰ media and advertising campaigns.-Supervised bandwidth allocation and deliverables among 3 direct reports and agency teams.-Managed quarterly media audit and annual Media Mix.

Greater New York City Area

Transformed QSR client's media strategy from 95% linear to a diverse mix, driving brand sales & transaction growth that jumpstarted several years of best business performance in company history.

Greater New York City Area

Served as agency lead for Family Dining client, reporting directly to the SVP, Managing Director.

Greater New York City Area

Developed media plans and managed budgets across diverse categories and brands (Family Dining, Finance, CPG, Retail)

New York, New York

Oversaw and designed in-house marketing materials including merchandise catalogue and local promotions.

Student writer for promotional and recruitment materialsManaged site Twitter and developed standards for utilizing social mediaConstructed communication audit of organization's recruitment and communication techniques