Alex Breeden Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

- Worked as a freelance graphic designer for years specializing in logo and apparel design.- Collaborated with athletes, artists, businesses, and non-profits to create lasting and impactful logos and designs. - Deep knowledge and specialization in sports logo design. Detail oriented and focused on drawing inspiration from the outside world and expanding on them in new ways.- Self-taught graphic designer, proficient in Adobe Creative Suite.

New York, United States

- Led internal stakeholder team to ensure current and upcoming work was aligned with company goals and KPI’s, and used this data to continuously prioritize work with development team.- Maintained and managed backlog with well-defined tickets and user stories to allow for uninterrupted work in regards to inbound and outbound API integrations, which expanded Snappt’s total addressable market.- Conducted phone calls to better understand end-user needs, pain points, and use cases for fraud detection and the limitations of their current workflows. Used data to validate scheduled work and current API offering.- Collaborated with external development teams to ensure seamless integration of inbound API offering, new feature deployments, and bug fixes. - Maintained API documentation, as well as product problem assessments for internal use.Coordinated with ScrumMaster to facilitate Agile ceremonies striving for continuous team improvement.

New York, United States

- Coordinated with 10+ departments to develop and bring two new products to the radio broadcast market that analyzed radio listener data in new ways, providing better granularity and creating new ways for broadcasters and advertisers to understand their Radio Metro's.- Captured customer feedback to enhance products and prioritize new features to better address customer and user needs.- Created internal documents including; product specs, user stories, user journeys, and roadmaps to bring multiple new audience measurement products to market. Used internal documents to develop GTM plans.- Collaborated with data analytics and engineers to design multiple unique data schemas for new products that met customers needs and complied with internal privacy and legal restrictions.- Used input from sales, SME’s, and customers to create pricing and for new products.- Collaborated with development team to create and implement product roadmap for two new products in 2023.- Created wireframes for new product features to assist in conversations and brainstorming with dev team.

- Facilitated and managed internal and external conversations and documents regarding the use of connected vehicle data attributes in Wejo’s multiple product offerings. - Assessed Data Provider’s data dictionaries for product fit and assisted with coordination of data evaluations.- Acted as first point of contact between Product and Procurement to source correct data.Worked with Product Managers and SME’s to define and communicate product specs for data sourcing efforts.- Negotiated and developed commercial agreements to procure new data sources for new and existing products.

-Developed and maintained internal documents, to assist with data acquisition efforts. -Conducted market research, and prepared high-quality written material for both internal and external use.

Birmingham, Michigan

31-9 overall record. Responsible for offensive game plans, in-game adjustments, and player skills development.

iliad is a peer-to-peer travel recommendation app, focused on enhancing the way travel information is stored and exchanged. Created business plan, marketing plan and learned five-year financial forecasting model. Negotiated contracts and collaborated with engineers to turn designs into working MVP. Designed logo, website and mobile phone application on Sketch.

Greater Detroit Area

•Developed and implemented a marketing plan generating over 100 exterior painting leads in Metro Detroit. •Sold $60,000 in exterior paint contracts by house-to-house cold calling.•Responsible for production management, customer relations, and quality control of 22 clients.•Hired, trained and managed 8 employees and oversaw 2 paint crews.

Bachelor Of Arts - Ba, Advertising

Activities and Societies: Sigma Chi Fraternity, The Hatch

Marketing And Branding

Six month exchange program in the Netherlands from February to July 2017. While there I worked on an international student team to develop.