As a brand strategist I oversaw client projects from start to finish, ensuring deadlines both internal and external were met, and that the project quality met expectations set by our internal team and the goals of our clients. Focused primarily on website projects, I set the stage with the brand and site strategies, then worked closely with the team to ensure the strategy and goals met and exceeded client expectations.In September 2022 I was pleased to be promoted to a senior role as… Show more As a brand strategist I oversaw client projects from start to finish, ensuring deadlines both internal and external were met, and that the project quality met expectations set by our internal team and the goals of our clients. Focused primarily on website projects, I set the stage with the brand and site strategies, then worked closely with the team to ensure the strategy and goals met and exceeded client expectations.In September 2022 I was pleased to be promoted to a senior role as Brand Strategist and expand my responsibilities to include more business development for the company including mentorship roles, networking and community representation, and involvement with process updates. Show less

My sole focus was generating awareness and leads in conjunction with the rest of the marketing team. Working closely with developers, copywriters, designers, and event and social coordinators to meet our department and company goals.During my short time at FreshPrep I was able to extend our ad spend without additional budget by decreasing lead acquisition costs on both Google and Meta through audience and content optimizations, as well as develop a NPS (net promoter score) email… Show more My sole focus was generating awareness and leads in conjunction with the rest of the marketing team. Working closely with developers, copywriters, designers, and event and social coordinators to meet our department and company goals.During my short time at FreshPrep I was able to extend our ad spend without additional budget by decreasing lead acquisition costs on both Google and Meta through audience and content optimizations, as well as develop a NPS (net promoter score) email schedule and automation to collect further feedback from existing customers. Show less

My role includes client management, digital ad campaign creation/optimization/maintenance, website optimization for leads and sales, email list and campaign management, marketing team & project task management. Specializing in the Google suite of services and Facebook business manager platforms, plus email marketing, WordPress websites, and e-commerce campaigns, my time here has had me dealing with a large variety of clients, and some very unique marketing situations/industries. Ask me… Show more My role includes client management, digital ad campaign creation/optimization/maintenance, website optimization for leads and sales, email list and campaign management, marketing team & project task management. Specializing in the Google suite of services and Facebook business manager platforms, plus email marketing, WordPress websites, and e-commerce campaigns, my time here has had me dealing with a large variety of clients, and some very unique marketing situations/industries. Ask me for more specifics and successes. Show less

Managed the website, social media, and digital ad campaigns for Care At Home Services. The goal of all campaigns is to drive brand awareness for this new company, and generate new patients on an ongoing basis.During my time Facebook followers grew from 170 to 1,604 (+840%) through both paid and organic methods. The primary content that was shared was from the new blog, populated with articles that I wrote based on the marketing content calendar… Show more Managed the website, social media, and digital ad campaigns for Care At Home Services. The goal of all campaigns is to drive brand awareness for this new company, and generate new patients on an ongoing basis.During my time Facebook followers grew from 170 to 1,604 (+840%) through both paid and organic methods. The primary content that was shared was from the new blog, populated with articles that I wrote based on the marketing content calendar (http://careathomeservices.ca/blog/).Digital leads grew 109% year over last during my time. This was both through conversion rate optimization on the website with new lead forms and placements, as well as a lead generation campaign on Facebook. Conversions on the website increased by 47% during the same time. By the end of August we were already up 37% over the total leads for 2016 (Jan - Dec). Show less

Working directly with our 47 clients, in-house marketing team, and outside contractors, I managed the digital presence of Beachcomber Hot Tubs both globally and locally ,and assisted with increasing local web traffic and awareness to generate more in store traffic.Aspects of my position include (but are not limited to):- Managing content and promotions on multiple brand websites and 40+ local store micro sites- CRO (conversion rate optimization) for lead generation through our… Show more Working directly with our 47 clients, in-house marketing team, and outside contractors, I managed the digital presence of Beachcomber Hot Tubs both globally and locally ,and assisted with increasing local web traffic and awareness to generate more in store traffic.Aspects of my position include (but are not limited to):- Managing content and promotions on multiple brand websites and 40+ local store micro sites- CRO (conversion rate optimization) for lead generation through our digital presence (continual growth year over year)- Handling SEO with a heavy emphasis on the technical side to achieve local target marketing SERP rankings- Management and strategy behind the digital ad spend ($250,000+ yearly budget) to achieve our online goals- Co-ordination and execution of the digital strategy, working with more traditional methods of marketing, to throw successful sales events in local markets- Email campaign management for both Corporate and our group of local clients- Key account management for our group of 47 clients- Event co-ordination, set-up, and management for our annual conferences.Working with our web developers and designers to execute our online strategies in sync with our traditional marketing, and reporting to internal and external management to achieve our goals, has helped the brand grow over the past 2 years and reverse a downward trend in sales for the first time in years for our largest client. Show less

Working closely with each facet of the business to create integrated marketing material and strategies. This includes web design or doing photo shoots to processing marketing claims, managing social media strategies and tabulating research results.

Assisted customers in finding a complete solution to their photography needs, including post sale follow-up and lessons.

- Worked on the sales floor focusing on customer service- Helped with Inventory managment- Member of the Safety Team and First Aid Team

Helped with competition research and website maintenance.

Promoted the Nintendo DS and DSLite, on a P2P level, at various events and venues.