Andrew Campbell Email and Phone Number
Andrew is an experienced, strategic marketing leader with a track record of driving brand and business business growth for leading global and local financial service institutions and fast-paced fintech start-ups. He is a highly commercial and adaptable problem-solver, leading teams to harness creativity, innovation and technology to create impactful customer communications and experiences.Customer-obsessed and data-driven with a deep understanding of growth-drivers in business, brand and customer metrics to develop strategies that unlock shareholder value. A marketing operations and risk management expert with understanding of expense and resource management to drive effectiveness and efficiency.
Cancer Council Nsw
View- Website:
- cancercouncil.com.au
- Employees:
- 514
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Project LeadCancer Council Nsw Sep 2024 - PresentSydney, New South Wales, AustraliaReview Supporter Care Team systems and processes to identify areas for optimisation. Leverage customer experience platforms to enhance Supporter Care team efficiency through automation and AI.Provide service to Cancer Council supporters.
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Head Of Marketing - B2B, Media & OperationsAllianz Sep 2021 - Aug 2024Sydney, AustraliaLead the strategic development and delivery of integrated marketing programs across Allianz Australia’s B2B and B2B2C distribution channels (Brokers, Automotive Dealers, Financial Institutions). Accountable for enterprise-wide media strategy, planning and buying including brand, retail and B2B. Marketing operations including finance and vendor management. -
Business Lead - Brand Strategy, Marketing OperationsAllianz Nov 2019 - Aug 2021Sydney, AustraliaLead the strategic development and positioning of the Allianz Australia brand. Determine the go-to-market strategy and build marketing and partner capability to take the brand to market.
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Executive Manager, ReputationCommonwealth Bank Jan 2019 - Nov 2019Sydney, AustraliaTogether with CommBank's Senior Leaders, drive reputation growth strategy and customer communication programs. Guide the prioritisation and development of new customer products, services and initiatives to help revitalise CommBank's reputation following the Royal Commission. Launch each initiative with integrated advertising and PR; 40 new initiatives launched in 10 months. -
Head Of Marketing, Beem ItCommonwealth Bank Jan 2017 - Jan 2019Sydney, AustraliaHead of Marketing at Beem It - Australia's first instant person-to-person payment app. Launched Beem It in June 2018. In three months, drove 200K payment-ready customers and became the No. 1 finance app in the Google & iTunes app stores, 4.8-star rating.
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Head Of Marketing, Tyme BankCommonwealth Bank Jun 2016 - Jan 2017City Of Johannesburg, Gauteng, South AfricaTYME is South Africa’s first digital-only bank with the vision of driving greater financial inclusion across South Africa. As Head of Marketing, I established TYME’s marketing team, agency partnerships and operations. Defined TYME’s launch strategy, customer proposition and customer acquisition strategy and developed the launch strategy for TYME’s Money Transfer remittance service.
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Executive Manager, Technology MarketingCommonwealth Bank Nov 2013 - Jun 2016Sydney, AustraliaResponsible for driving digital adoption and usage of CommBank’s digital services and payment partnerships. Achieving +1M CommBank app new active users. Launched contactless payment partnerships with Mastercard, Google Pay, Samsung Pay, FitBit and Garmin. Re-launched Australia’s first self-directed wealth management digital platform, MyWealth to drive new customer acquisition and engagement. Drove e-statement adoption delivering $2M+ p.a. productivity savings.
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Executive Manager, Brand AdvertisingCommonwealth Bank Apr 2010 - Oct 2013Sydney, AustraliaSenior Brand Marketing Specialist for Australia’s most valuable brand; leading cross-functional teams to develop strategy & execute integrated brand & sponsorship campaigns to drive brand engagement, preference & consideration - including the major launch of CommBank’s brand positioning, CAN (2012).
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Group Account DirectorBmf Australia Feb 2007 - Apr 2010Sydney AustraliaLead the development of integrated acquisition & portfolio advertising campaigns for Commonwealth Bank, Macquarie Bank, Yoplait and Dairy Farmers. -
Account DirectorM&C Saatchi Group Aunz Apr 2003 - Jan 2007Sydney, AustraliaLead account services teams to develop acquisition, retention & direct response advertising campaigns for NRMA Insurance, MBF, Optus, Audi.
Andrew Campbell Education Details
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Business, Technology Implementation, Innovation & Change Management -
History, French
Frequently Asked Questions about Andrew Campbell
What company does Andrew Campbell work for?
Andrew Campbell works for Cancer Council Nsw
What is Andrew Campbell's role at the current company?
Andrew Campbell's current role is Head of Marketing | Marketing & Brand Strategy | Customer Experience | Financial Services | Payments | Technology.
What schools did Andrew Campbell attend?
Andrew Campbell attended Agsm @ Unsw Business School, Unsw, University Of Sydney, The Scots College.
Who are Andrew Campbell's colleagues?
Andrew Campbell's colleagues are Garth Howard, Gabrielle Aubrey, Beverley Jones, Prithpal J., Brenna Chia, Komal Komal, Janette Gilbert (Hamsa Devi).
Not the Andrew Campbell you were looking for?
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1cdu.edu.au -
Andrew Campbell
Melbourne, Vic -
Andrew Campbell
Project Director - Rps || President - Next Generation Project ManagersSunshine Coast, Qld -
1gmail.com -
Andrew Campbell
Greater Perth Area3advisian.com, andymus.com, worleyparsons.com
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