Amy Depuy Email & Phone Number

Leads the planning and execution of successful external events, such as Spear Summit, trade shows, and conferences, that drives brand awareness, engagement, and revenue. Collaborating closely with cross-functional teams, I am responsible for every stage of event marketing planning, from ideation and budgeting to logistics and post-event analysis. Key Responsibilities: - Develop and execute comprehensive event marketing plans for Spear Summit and tradeshows that align with business objectives and drive attendance and engagement. - Collaborate with cross-functional teams to ensure seamless execution of events, including all event marketing materials, venue selection, vendor management, and logistics. - Work with the Marketing production team to create compelling event messaging, design, and content that resonates with target audiences and drives interest and attendance. - Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget. - Analyze event performance metrics and provide recommendations for future improvements and optimizations. - Work collaboratively with sales to build and maintain relationships with sponsors, partners, and vendors. - Stay up to date on industry trends and best practices and incorporate them into event marketing strategies to stay ahead of the competition.

Scottsdale, Arizona, United States

Promoted within eight months of joining the companySuccessfully launched and managed 10 new campaigns within the first quarter in this new role, resulting in over $10,000 in attributed revenue.Implemented a new campaign request process within the first two months to better align the marketing managers and the production team.Serves as the liaison and marketing strategist between Spear campaign owners/marketing managers and the Spear Production team on all campaign-based marketing initiatives to ensure campaigns are developed and executed effectively according to the organization's goals.Stepped up to steer marketing and communication strategies for Spear's biggest annual member event, Spear Summit, with just four months lead time.Continued marketing copywriting support and AP Style proofreading for emails, landing pages, print materials, social media, and the online newsroom.

Re-engaged more than 2,000 users within the first two weeks through a strategic HubSpot re-engagement campaign.Increased email open rate in HubSpot from 17.3% to 23.5% in Q3.Wrote email copy for a free content campaign that generated a 94% increase in leads within one week.Created a process within Smartsheet to capture and organize Spear member testimonials for Marketing use.Oversaw the Spear online newsroom creation and launch. Wrote over 50 stories within the first quarter the newsroom was launched resulting in over 1,500 new user traffic.Stepped up to monitor and manage social media while a co-worker was on maternity leave.Served as the main copywriter and AP Style proofreader for all marketing materials.

Oversaw brand strategy and all marketing and communication needs for the University. Provided vision and strategic marketing and communication support for admissions. Oversaw management, operations, and budget in the Office of Marketing and Communication.Responsible for development of marketing resources and strategic campaigns for student recruitment, including social media, web-based communication, website management and printed materials. Oversaw content management systems (CMS) within the Office of Marketing and Communication. Served as a member of Findlay’s Crisis Communication Team. Serves as one of the University’s photographers. Supervises 10 employees.

Findlay, Oh

Led the development and implementation of marketing communication strategies for the Division of Advancement. Executed strategies and tactics to ensure that all Advancement-related marketing initiatives are best-in-class and helped meet the engagement and fundraising goals of the division. This includes content development for the web, social media platforms, print collateral, and other media across the stakeholder groups.Led the Mazza Museum’s marketing communication efforts including website content, social media strategy, and collateral developmentOversaw the University’s overall social media strategy to ensure strong engagement across all platforms and all stakeholder groups. Monitored Advancement-related websites for accuracy, message differentiation for various target audiences, and timeliness of content. Developed website strategies and content allowing the University to improve and optimize communication with key constituent groups.Oversaw the University’s earned media strategy to ensure it aligns with brand messaging and related advancement, enrollment marketing, and communication efforts.Supervisory responsibility for two positions: communication specialist and media relations coordinator.Worked in close collaboration with the Assistant Director of Enrollment Marketing and Advertising, the Assistant Director of Brand Management and Creative Services, and the Assistant Vice President for Enrollment and Marketing to support the development of other marketing efforts that help extend the brand and enhance the reputation of the University of Findlay.

Findlay, Oh

Provided strategic communication support for the University Division of Advancement, including assisting with the creation of appeal campaigns and other fundraising communication strategies.-Served as primary communication strategist for alumni and parent communication.Supported and guided the Mazza Museum's communication and marketing efforts.Created, coordinated, served as project manager and executes multi-channel communication and marketing plans for events, fundraising initiatives, stewardship, and alumni engagement efforts.Wrote and edited copy for printed and digital materials in support of fundraising, alumni relations, stewardship, and events initiatives including postcards, invitations, brochures, emails and letters.Wrote and edited copy for the University's Advancement and related websites. Monitored those websites for accuracy, message differentiation for various target audiences and timelines of content.Developed website strategies and content that allow the University to improve and optimize website communication and key constituent groups.Supported the development of other marketing efforts that help extend the brand and enhance the reputation of the University of Findlay.

University Of Findlay - Findlay, Oh

As Marketing Specialist for the College of Education (COE) and College of Sciences (COS), I worked creatively to promote all programs within these colleges to prospective students and the community.-Marketer for over 10 different programs within each college;-Managed SEO daily;-Assisted with website and publication designs;-Directed videography and photography;-Generated creative print and web content.-Served as an essential team member in the development and implementation of marketing campaigns for two new graduate degree programs: Doctor of Education (launched 2014) & Master of Science in Applied Security & Analytics (launched 2015)-Served as an essential team member in rebranding the University (2015-2016)Skills in: Photoshop, InDesign, Lightroom, SharePoint.Additional knowledge in: MyEmma, ListWise, HubSpot, FirmStep, Google Analytics, WordPress.

The University Of Findlay - Findlay, Oh

-Assisted prospective students through the admissions funnel who were transferring from a 2-year or 4-year college to The University of Findlay.-Created and assisted in the creation of marketing materials for this student type.-Advised and registered non-degree and transient students.-Managed student territory of 200-300 students each year.-Completed transcript evaluations on prospective student transcripts.-Traveled for transfer fairs at 2-year colleges throughout Ohio.

Toledo, Ohio Area

-Managed 50 - 70 audio marketing programs per month.-Wrote dynamic and creative audio marketing scripts for clients such as Lexus of Toledo, Mercy Hospital of Tiffin, St. John's Jesuit High School and Levin Tire Center.-Created web copy for sister-company, WebArt, as needed.

Master Of Arts In Professional Communication, Communication And Media Studies

Bachelor'S Degree, Telecommunications/Journalism

Education record

transferred to BGSU in 2003

Education record