Adam Frank Email & Phone Number

Boston, Ma, Us

Cambridge, Ma, Us

-Leading our Application & API Security Go-To-Market (GTM) cross functional initiatives by way of facilitating integrated team collaboration and ongoing reporting to meet demand goals-Identifying process improvements that drive growth for the company -Work with the GTM Executive Sponsor on regular executive level reporting for marketing (KPI call), product management and sales (interlocks, QBRs, etc.) -Creating the conditions for alignment among diverse viewpoints, while effectively translating ideas into prioritized and actionable activities-Identifying, surfacing, and tracking risks, dependencies, and strategic opportunities in a timely, clear manner-Drive additional strategic and process improvement programs as needed to support our GTM

Cambridge, Ma, Us

-Designed industry aligned programs in support of Akamai's go-to-market strategy-Worked with the global team to create, expand, and accelerate sales opportunities-Collaborated with sales leaders and digital, channel, and field marketers to execute programs and drive engagement-Delivered against KPIs that align to the demand funnel-Presented marketing plans, activities, and program results to stakeholders on a regular basis-Evaluated programs to draw insights about how to optimize future go-to-market efforts

Cambridge, Ma, Us

-Partnering with marketing and sales organizations to create & execute strategic marketing plans designed to influence the business-Planning and executing demand programs for customers to enhance product adoption, pipeline acceleration, and account nurturing (account-based marketing, digital marketing, webinars, events, and email communications)-Working cross-functionally with product, industry, digital marketing, and content teams to ensure consistency in messaging-Collaborating with global colleagues to identify best practices and opportunities to develop joint programs-Analyzing and measuring program success to ensure goals are being met and communicate program results to stakeholders on a regular basis

Cambridge, Ma, Us

Cambridge, Ma, Us

-Developed, planned, and executed highly targeted marketing programs that align to business goals, generate demand for Akamai services, drive revenue, and build the Akamai brand through content syndication, banner ads, social, email, direct mail, webinars, and events/tradeshows. Programs resulted in 20x ROI.-Leveraged compelling offers, including product promotions, to drive demand and interest within the media, software, and gaming target segments. -Articulated Akamai’s brand attributes and ensured they are consistently incorporated into all marketing programs and creative vehicles. -Acted as a central resource for Global Media Marketing, Product & Industry Marketing, and Sales teams for coordination and dissemination of information including weekly newsletters, calendaring, and coordination of cross-regional projects.

Cambridge, Ma, Us

-Worked cross-functionally, gaining an understanding of existing Akamai solutions and created industry specific messages across a wide variety of industries-Conducted analysis of market trends, communicated Akamai’s value proposition through internal messaging guides, marketing collateral, and target industry account lists-Worked closely with internal team and leveraged third party tools to build total addressable market for specific solutions

Novi, Michigan, Us

-Performed automotive market research-Marketed automotive accessory products on multiple vehicle forums-Developed sales tips documents (used for marketing material and by dealers)-Updated monthly sales reports-Wrote blog posts for company blog