As Founder and Chief Creative Officer, AJ leads Capital A, a network of independent makers and collaborators with a passion for solving business problems Artfully, and creating Audience connection Authentically. Female founded and all inclusive, AJ curates teams with diverse perspectives that span borders and traditional structures to deliver brand building ideas focused on cultural relevance and impact. From collaborating with marketing leaders to innovators, to social impact organizations, AJ and Capital A wield creativity as an Agent of change. Previously a VP at R/GA and Leo Burnett, AJ became an Emmy Award winning creative leader, whose work on the widely recognized Always #LikeAGirl campaign challenged gender bias and captured +150 million views worldwide on YouTube and the Super Bowl stage. The campaign helped redefine #LikeAGirl into positive, and collected hundreds of top industry awards, among them a D&AD Black Pencil, 14 Cannes Lions, including a Grand Prix, Glass Lion and Titanium.While at R/GA, AJ and her team created the “Equality Can’t Wait” gender equity work in partnership with Pivotal Ventures, the investment and incubation company created by Melinda Gates to advance social progress in the U.S. This led to the "Equality Can't Wait Challenge" in partnership with Lever For Change that awarded $40 million for big, bold ideas to expand women's power and influence. On the innovation side, AJ and her R/GA team partnered with PepsiCo to design and bring Bubly sparkling water to market, from naming to packaging to communications, now an over 350MM category leader. Driving conversation, cultural relevancy and social impact is a hallmark of AJ’s work. AJ's Effie winning work on LIFEWTR used their bottles to showcase "Art by A Woman" to elevate under represented works by women artists. Previous to that, in advance of the landmark Supreme Court ruling, her #EqualDreams campaign for Esurance championed support for marriage equality. AJ has served on prestigious juries like The One Show, ANDY Awards, AICP, D&AD, and Cannes Lions. In 2018, she was named “Creative of the Year” by ADCOLOR for her work in diversity and inclusion. AJ currently serves on the board for non-profit initiatives, The Tween Esteem Project, and Razia's Ray of Hope. Other honors include being an Expert Reviewer for Lever For Change, one of “Campaign US’ 2017 Digital 40 over 40”, featured in the AdAge "Creatives You Should Know" 2015 Cannes Issue, and named most awarded copywriter by AdAge 2015.https://www.capitalAcreative.com
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Capital A, Founder & CcoCapital A Dec 2020 - PresentChicago, Illinois, United States -
Vp, Executive Creative DirectorR/Ga May 2018 - Dec 2020Chicago, Illinois -
Executive Creative DirectorR/Ga Apr 2016 - Dec 2020Chicago, Illinois -
Vp Creative DirectorLeo Burnett 1999 - Mar 2016Chicago -
CopywriterDraftfcb Aug 1998 - Aug 1999 -
CopywriterFrankel & Co. Mar 1997 - Jun 1998
Aj Hassan Education Details
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Political Science And Government, Sociology/English
Frequently Asked Questions about Aj Hassan
What company does Aj Hassan work for?
Aj Hassan works for Capital A
What is Aj Hassan's role at the current company?
Aj Hassan's current role is Capital A, Founder & CCO.
What schools did Aj Hassan attend?
Aj Hassan attended Hobart And William Smith Colleges.
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