Capital A

Capital A builds brands into Agents of culture. We believe the future of branding and communications is far more than AI, it's the ability to wield brand power, influence and communications in ways that authentically connect with culture and audiences. Emotional intelligence is how Capital A builds distinction to transform brands. We uncover the cultural opportunity and make it undeniable with affecting ideas. Capital A is founded and led by Chief Creative Officer, AJ Hassan. Known for her keen ability to create social currency, conversation and brand impact, AJ’s work on the widely recognized Always #LikeAGirl campaign earned her an Emmy Award. Creating conversation, relevance and cultural currency are the hallmarks of AJ's work which has spanned global partners such as Kimberly-Clark, Amazon, PepsiCo, P&G, Cleveland Clinic, and Pivotal Ventures, led by Melinda Gates. A thought-leader, AJ has served on prestigious industry juries including The ANDY Awards, One Show, D&AD, AICP and Cannes Lions, and was named 2018 “Creative of The Year” by ADCOLOR for her work in diversity and inclusion. Female founded and all inclusive, AJ and Capital A curates teams from a talent network that spans borders and traditional structures to solve challenges nimbly, and effectively to fit the project and need. Focused on insights, authenticity and an integrated media approach, we uncover brand opportunities to craft ideas that can that elevate their power, influence and connections in the cultural sphere.