Social Media Consulting and Management for businesses across various industries. -I’ll Pump You Up -AAF Tampa Bay-Old School Bodybuilding Clothing Company-Melissa Benge Collection-Lorna Jane West Village-FX GroupAccomplishments with FX Group:𝐴𝑤𝑎𝑟𝑑 𝑤𝑖𝑛𝑛𝑖𝑛𝑔 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑝𝑎𝑟𝑡𝑛𝑒𝑟 & 𝑎𝑑𝑣𝑖𝑠𝑜𝑟𝑦 𝑓𝑖𝑟𝑚 𝑓𝑜𝑟 𝐻𝑜𝑙𝑙𝑦𝑤𝑜𝑜𝑑𝑠 𝑚𝑜𝑠𝑡 𝑖𝑐𝑜𝑛𝑖𝑐 𝑏𝑟𝑎𝑛𝑑𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑎𝑤𝑎𝑟𝑑 𝑠ℎ𝑜𝑤 𝑠𝑝𝑎𝑐𝑒• Managed the social channels for the company (Facebook, Twitter, Instagram), developing social campaigns with award show partners surrounding the shows - The Grammy Awards, The Billboard Awards, Miss America, and The American Music Awards.• Accountable for all company social media accounts and influenced the personal branding for the Executive Team.• Created social media content, web design, public relations, event marketing, and press releases.

𝑀𝑢𝑙𝑡𝑖𝑝𝑙𝑎𝑡𝑓𝑜𝑟𝑚 𝑚𝑒𝑑𝑖𝑎 𝑐𝑜𝑚𝑝𝑎𝑛𝑦 𝑝𝑟𝑜𝑣𝑖𝑑𝑖𝑛𝑔 𝑎𝑑𝑣𝑒𝑟𝑡𝑖𝑠𝑖𝑛𝑔 𝑎𝑛𝑑 𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑠𝑜𝑙𝑢𝑡𝑖𝑜𝑛𝑠 𝑎𝑐𝑟𝑜𝑠𝑠 𝑡ℎ𝑒 𝑈𝑛𝑖𝑡𝑒𝑑 𝑆𝑡𝑎𝑡𝑒𝑠• Develop and implement integrated marketing concepts employing Multi-Platform Digital products, OTT/CTV, programmatic, social, e-mail marketing, and streaming campaigns.• Lead cluster point of contact maintaining frequent communication with National & Local Agencies directing growth across the portfolio.• Cover various categories, including finance, pharmaceuticals, clinical research recruitment, taxes, healthcare, agencies, and universities. • Mentor, train, and educate the sales team on the importance of digital advertising and its benefits to small to medium-sized businesses.• Utilize Qualitative, Nielsen, and organic research to present solutions targeting business development and transactional share growth.• Provide and maintain excellent customer service, nurturing long-lasting and mutually beneficial client relationships.• Use agency relationships and Shopper Marketer Relationships along with cold calling and other methods of prospecting to grow a new book of business.

𝐺𝑙𝑜𝑏𝑎𝑙 𝑚𝑒𝑑𝑖𝑎, 𝑐𝑟𝑒𝑎𝑡𝑖𝑣𝑒 𝑎𝑛𝑑 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑦 𝑝𝑎𝑟𝑡𝑛𝑒𝑟 𝑡ℎ𝑎𝑡 𝑠𝑝𝑒𝑐𝑖𝑎𝑙𝑖𝑧𝑒𝑠 𝑖𝑛 𝑔𝑟𝑜𝑤𝑖𝑛𝑔 𝑏𝑟𝑎𝑛𝑑𝑠 𝑖𝑛 𝑎𝑙𝑙 𝑟𝑒𝑡𝑎𝑖𝑙 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡𝑠• Responsible for prospecting, educating, cultivating, and converting new business advertisers and their respective agencies to create initial and repeat business for digital advertising on CVS.com.• Took a trusted adviser approach to selling digital media, including anticipating objections by looking at brand needs and clients' financial KPIs to service their planning needs better.• Managed cross-functional team, including one direct-report, to ensure that the best possible standard of excellence was achieved and exceeded.• Delivered social, mobile, digital advertising solutions to beauty, sexual health, and personal care companies, including key clients P&G, Johnson and Johnson, Revlon, and L’Oréal. • Skilled in understanding marketer objectives and analyzing campaign performance to evolve and expand strategies for key clients.• Secured additional new business on CVS.com with the following teams: Plum Beauty, Essence, and GreatCall.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Grew the Splat beauty account by 50% YOY for CVS.com• Sold first ever campaigns to J&J Acuvue, P&G Digestive Health, and first Q4 Revlon on CVS.com

• Primary responsibilities include developing and executing strategic digital marketing plans for complex and high-volume businesses within the Consumer Electronics category for Wal-Mart. • Managed Wal-Mart online advertising media programs from initial planning stages, outlined processes based on timelines and scope developed marketing and online media program components, and forecasted production charges. • Served as direct contact and decision-maker for all projects once submitted to Production. • Acted as Publisher Brand Manager by maintaining business guidelines and ensuring guidelines across all customer online media programs. • Supported Account Team’s monthly, quarterly and fiscal year Publisher sales goals. • Mitigated project issues by identifying discrepancies and risks as they arise throughout the process, working with all teams to develop successful resolutions, and function as facilitators for post-launch corrections. • Managed 3rd party relationships such as social/mobile, coupon and sampling vendors. • Managed digital advertising programs for major Fortune 500 brands on Walmart.com, including HP, Dell, Acer, and Epson, and implementing robust digital marketing strategies focusing on targeted brand growth.• Actively served as the direct point of contact between clients and internal production teams, including media planning, ad operations, project management, creative, content, accounting, marketing, and analytics.• Created pre- and post-sales documents, including sales presentations, media plans, final metrics reports; managed data within Salesforce.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Grew the computing and printing category by 300% YOY on Walmart.com• Managed over $15MM of business on Walmart.com and grew the J&J account by 5% YOY for CVS.com• Partnered with colleague to execute the very first Pinterest and google pilot campaigns for HP for Walmart.com

𝑉𝑒𝑟𝑡𝑖𝑐𝑎𝑙𝑙𝑦 𝑖𝑛𝑡𝑒𝑔𝑟𝑎𝑡𝑒𝑑 𝑚𝑒𝑛’𝑠 𝑓𝑎𝑠ℎ𝑖𝑜𝑛 𝑏𝑟𝑎𝑛𝑑 𝑎𝑛𝑑 𝑟𝑒𝑡𝑎𝑖𝑙𝑒𝑟• Responsible for payroll, scheduling, and training of a team of 15 operating all aspects of the daily business from human resources to marketing, recruitment, and sales.• Worked on local marketing, securing the official brand ambassador for the market, and coordinated events for the store to drive revenue. • Partnered with local food and alcohol vendors to plan the 5+ plan events.• Hired to improve overall store operations, including the high level of standards for employee engagement, store promotion, customer relations, and visual merchandise standards.• Analyzed previous year’s company cost to revenue for the location to formulate a budget for the next fiscal year. • Scheduled and budget hours to accommodate projected sales based on previous data. • Played a large role in improving the location’s future success, cutting FTs, PTs, to meet better sales ratio to hours used. • Managed KPIs for the sales team using suggestive selling to increase store volume.Implemented location guidelines, operations and company rules to enhance store functions and brand image.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Achieved $1MM in sales within the first 8 months• Recruited Tampa’s first brand ambassador that generated $15K of new business immediately• Partnered with local food and alcohol vendors to plan the 5+ plan events.

𝑆𝑝𝑒𝑐𝑖𝑎𝑙𝑡𝑦 𝑏𝑜𝑢𝑡𝑖𝑞𝑢𝑒 𝑘𝑛𝑜𝑤𝑛 𝑓𝑜𝑟 "ℎ𝑒𝑎𝑑 𝑡𝑜 𝑡𝑜𝑒 𝑠𝑡𝑦𝑙𝑒", 𝑢𝑛𝑖𝑞𝑢𝑒 ℎ𝑜𝑚𝑒 𝑔𝑜𝑜𝑑𝑠, 𝑎𝑛𝑑 𝑝𝑟𝑖𝑣𝑎𝑡𝑒 𝑙𝑎𝑏𝑒𝑙 𝑎𝑟𝑜𝑚𝑎𝑡ℎ𝑒𝑟𝑎𝑝𝑦• Hired and trained sales consultants, spearheaded the merchandising projects, and increased profitability by enhancing the e-commerce efforts and forming lasting partnerships with key customers, local brands, and non-profits.• Implemented a new client development training program for all employees that consistently increased store and online revenue and traffic.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭• Consistently hit targets of $60K monthly