Ajin Abraham Email & Phone Number

Canada

Ca (Greater Toronto Area)

Part of the Orasure family of companies, based in PA, USA partnering with enterprise clients across pharma, biotech, clinical diagnostics, biobanks, and academic research. Strategic focus on precision-medicine and pharmacogenomics, diagnostic testing, genomics research, population health, drug discovery.

Greater Toronto Area, Canada

Managing a portfolio of BTC products in women’s health, and led foray into direct to consumer and e-commerce initiativesEstablishing social media, digital marketing, HCP-learning, and non-rep programs contributing to brand growth in a constrained promotional environment Leading launch planning for line extensions, and contribute to product lifecycle managementDevising go-to-market strategy for new technology in disease management, liaising on regulatory approach for Health Canada People management: develop Marketing Associate in role and promote growth as high performing contributor

Mississauga, Canada

Launch Mayo Clinic’s decision support tools for Critical Care Units and Emergency Departments in the Canadian marketOversee digital and social media marketing efforts to develop awareness of Mayo’s clinical technologies

Mumbai

Drive marketing activities for medical devices & equipment in Vascular Access portfolio, reporting to Marketing Director - APAC, Tokyo. Tasked with expanding a nascent portfolio in Greater India and achieve 1M GBP in revenueManaged General Anaesthesia, Respiratory, Critical Care product portfolios, contributing 50% to revenues of the devices verticalBusiness Development: Partnered with a European supplier to enable introduction of venous access product in Greater India, SE Asia, and select global markets New product launch: Introduced Arterial Blood Gas Sampling Kits, positioning it to change current clinical practiceCrafted a year-long communications campaign on core brand value of 'quality' with a leading creative agency, winning an award at the Mega Corporate Film Festival and Awards 2017 Moderated advisory-board on chest drainage with leading KOLs to arrive at go/no-go decision on product launch

Bangalore

Led the development, implementation and management of strategy and tactics for Abraxane; a best-in-class US FDA-approved chemotherapy agent in the oncology space, for the metastatic breast, lung, ovarian and pancreatic cancer indications. Led a team of 2 brand executives. Led brand campaigns, market research assessments & deep-dive competitor analysis, and forecasting and epidemiology-based models to inform go/no-go decisions complete with NPV and IRR analyses.Manage alliances with channel partners in SAARC countries, for the in-licensed oncology portfolio, liaising with regulatory, legal & sales functions.

1. Understanding trends and estimating the potential of protein supplements in the Renal Nutrition market (go/no-go analysis). - Target Nephrologists, Senior Residents & Dieticians at Corporate hospitals, Government hospitals & Dialysis centers in South India for Go-NoGo analysis of launching renal nutrition supplement2. Understanding the trends in Chronic Kidney Disease - Mineral Bone Disorder management in Nephrology.- Identify the current treatment options for the management of CKD-MBD and to identify the adherence to K/DOQI guidelines for bone metabolism and disease in CKD.

Mumbai

Project title: Serum Biomarkers in Acute Myocardial Infarction (Matrix Metalloproteinases, Cathepsins and Tissue Factors).Publications: 1) Role of Matrix Metalloproteinases in Coronary Artery Disease, Indian Heart J. 2009; 61:44-50http://indianheartjournal.com/ihj09/jan_feb_09/44-50.html2) Leucine125Valine (Leu125Val) Gene Polymorphism of Platelet Endothelial Cell Adhesion Molecule-1 (PECAM-1) and Myocardial Infarction in Indian Population, Ind J Clin Biochem (July-Sept 2010) 25(3):273–279https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3001834/pdf/12291_2010_Article_63.pdf

M.Sc, Biotechnology

Activities and Societies: Research project at H.N. Hospital, with publications in leading journals.

Certificate In Business Innovation

Mba, Marketing

Activities and Societies: Vice Chairperson of the Students' Council, Editor of the Biotech business magazine - 'de novo', Class.