# Managing a monthly average sale of 44000 MT from 5 profitable depots. # Increased Trade sales from 10000 MT to 35000 MT average per month in last 9 years of Agra Cluster.# Manage and develop the team to plan and achieve Sales and Revenue targets of 270 Crores.# Assists in formulation of policy for Dealers, Retailers to the commercial service head.# Assists in formulate pricing policy for cement in Trade/Non Trade.# Monitor competition prices, spot trends, Interface with region / branches to get CMA inputs and incorporate changes / amendments in pricing policy.# Conceptualizing & Implementing Competitive Strategies for Sales, Marketing and Brand Promotion Activities.# Interpreting the competition to fine-tune marketing strategies; reaching out to unexplored markets in rural & urban areas.# Ensuring successful accomplishment of set business targets; bringing out USP of all products to achieve higher sales realization value.# Implementing sales promotion plans to generate sales and build brand focus; organizing events and client specific promotions.# Building the channel network with financially strong and reliable channel partners, resulting in deeper market penetration; assisting distributors’ network to manage their business and meet business needs.# Identifying prospective clients, generating new business from the existing clientele in line with business targets; mapping client’s requirements & providing best products to suit their requirements.# Recruiting, orienting and training to the Field Sales Team, ensuring optimum performance for all sales & operations related issues

 Handled Sales and Distribution for two leading paid Sports channels namely NEO CRICKET and NEO SPORTS since 07. Looking after two states (U.P & Uttarakhand), managing a team of 3 Territory Manager’s, 15 Db Executives and 5 distributors. Responsible for selling and distribution of both pay channels among all operators, MSO’s, corporate institutions, townships and hotels. Responsible for develop and generate revenues, manage revenue and cost, planning and implementation of subscriber payment management system for cable operators and MSO, collection of receivables, achieve profitability and budget plans. Guiding and supervising the authorized agents or distributors in the areas of selling, reporting, payment collections and relationship management, provide cross functional support on a day to day basis. Placement of all channels through out the designated area and to make that the channels are available on good bands in TAM TOWNS without any carriage. Collection and reporting of data and records of the designated areas, manage network as well as pick up and delivery operations. Provide inputs to the corporate marketing team on marketing intelligence through competition tackling and analysis; develop merchandise and branding material for trade customers and assisting the marketing dept. in execution of promotional activities and in event management. Overseeing market intelligence & MIS and co-ordination for training of Sales Personnel

 SET-Discovery a joint venture of Discovery channel and Sony Entertainment channel (a bouquet of 18 paid channels), Monitoring Kanpur, Varanasi, Allahabad.  Responsible for selling and distribution of all 18 paid channels among all operators, MSO’s, corporate institutions and townships. Responsible for Revenue targets, Distribution management, channel placement, Credit control, Marketing and operations. Overseeing the complete activities of billing Collections and Revenue Generation.  Ensuring availability and visibility of the channels in Cable and Satellite Homes in the assigned Territory, Having a strong relationship on the ground with all customers as this is a key to success. Assessing the connectivity reports from Television Audience Measurement (TAM) for studying important metered networks and connectivity of the channels.

Managing a team of 29 distributor’s contributing to annual target of 6 crores.Monitoring a team of 2 Sales Executives, 6 Market Developers & deliverables include planning and meeting annual business plans in terms of volume and revenue & activities including marketing operations, RED,RTM New shop activations and Profitable growth.Drive sales initiatives to achieve business goals. Implementing sales promotional activities as a part of brand building /market development efforts. Overseeing Financial Control in terms of credit control as well as market spends. Designing product specific short-term trade schemes & promotional strategies in co-ordination with team.Building and establishing retail networks after conducting thorough assessment using tools like analysis of market potential, breadth and depth study etc. Developing marketing operational plan for area in line with allocated sales target (SKU wise) and also framing out as well as controlling marketing budgets of entire territory.Assessing market trends, competitor activities and designing & implementing of trade, consumer promotional scheme on similar groundsMaking plans to increase the visibility and market share of all SKU of COCA-COLA.To handle Key Accounts & New Accounts development and also trade schemes & discounting controlsMarket visits with SR`s & merchandisers and giving them feedback on training, call productivity, on job training, framing out PJP`s and also recommending them for promotions, incentives & increments.Monitoring Brand Building & Sales Generating Exercises such as Consumer Promotion, Trade Promotion, Wall Paintings, Bantering, In Shop Displays, etc.