Responsibilities : 1. Keyword Research: Identifying the right keywords and phrases that align with user intent and have high search volume to target in content and optimization efforts. 2. On-Page Optimization: Optimizing website content, meta tags, headers, and URLs to make them more relevant and attractive to search engines and users. 3. Link Building: Acquiring high-quality backlinks from authoritative websites to improve domain authority and increase search engine rankings. 4. Technical SEO: Ensuring that the website is technically optimized for search engines, including factors like site speed, mobile-friendliness, crawlability, and indexability. 5. Performance Monitoring and Reporting: Regularly tracking and analyzing key performance metrics such as organic traffic, keyword rankings, and conversions to measure the effectiveness of SEO efforts and make data-driven decisions for improvement.