Alex Kennett Email & Phone Number

Vancouver, British Columbia, Canada

Grew ad revenue by an increase of 398% in FY23. Oversaw the planning and execution of 7.6K campaigns in 2023 which led to over 700M impressions booked, 12M clicks, and $100M of revenue for our clients.Drove a 40x increase in YoY Ad Revenue from Australian clients during a trip to Melbourne by crafting consultative sales pitches, and building campaign strategies based on their business needs. Initial campaigns launched drove record sales for clients like Listen Out, Collingwood FC… Show more Grew ad revenue by an increase of 398% in FY23. Oversaw the planning and execution of 7.6K campaigns in 2023 which led to over 700M impressions booked, 12M clicks, and $100M of revenue for our clients.Drove a 40x increase in YoY Ad Revenue from Australian clients during a trip to Melbourne by crafting consultative sales pitches, and building campaign strategies based on their business needs. Initial campaigns launched drove record sales for clients like Listen Out, Collingwood FC, Fremantle FC, and Splendour In The Grass which led to a further increase in FY23 advertising revenue potential in the region.Managed a team of 6, overseeing $10M+ ad spend for over 2,000 annual search & meta campaigns for Live Nation Canada, utilizing Excel and Tableau for streamlined campaign analysis and reporting.Hired and mentored four new members of our ads team. They now handle ten clients each and outperform their clients' KPIs, leading to many incremental revenue opportunities.Created and implemented TikTok marketing strategies. Handled customer segmentation and consumer protection, establishing corporate branding as well as personal branding.Ran outdoor advertising such as physical towers with QR codes for contests, discounts, and fun, interactive gamification solutions at the venue and event for Barry Manilow and Live Nation.Performed marketing attribution analyses to demonstrate the effectiveness and impact of each solution, including lead nurturing efforts, on key metrics such as traffic, qualified leads, conversions, and sales. Show less

Vancouver, British Columbia, Canada

Handle 3M+ Ad Spend with over 200M+ revenue across Facebook, Instagram, YouTube, Search, Display, Twitter, Snapchat, Tiktok, Linkedin and Pinterest.Coordinating with Product and UI/UX teams to scope and build out internal ad tools for Twitter, Snapchat, Google, and Facebook. Translating my native experience on these platforms, I’ve succeeded in maximizing efficiency in campaign building and reporting. These purpose-built tools allowed our team to scale ads operations and ads client… Show more Handle 3M+ Ad Spend with over 200M+ revenue across Facebook, Instagram, YouTube, Search, Display, Twitter, Snapchat, Tiktok, Linkedin and Pinterest.Coordinating with Product and UI/UX teams to scope and build out internal ad tools for Twitter, Snapchat, Google, and Facebook. Translating my native experience on these platforms, I’ve succeeded in maximizing efficiency in campaign building and reporting. These purpose-built tools allowed our team to scale ads operations and ads client bandwidth by 200%.I work with a plethora of clients in the music & entertainment industry. Clients include: JMBLYA, Bonnaroo, Lollapalooza, Tortuga, Country Jam Colorado, Headwaters, Seven Peaks, Trailblazer, Faster Horses, Live Nation Canada, Frontgate Ticketing, C3 Presents & much more. Show less

Vancouver, British Columbia, Canada

When faced with negative externalities, we must adapt.Amongst the COVID-19 pandemic, our digital advertising team transitioned in a mere month to a hybrid digital specialist team. Whilst we still manage large-scale digital advertising campaigns for our active clients - we have now become live streaming experts - managing both the production and project management side of the online entertainment business.To date, we have produced and managed conferences for BCEd Access, concerts… Show more When faced with negative externalities, we must adapt.Amongst the COVID-19 pandemic, our digital advertising team transitioned in a mere month to a hybrid digital specialist team. Whilst we still manage large-scale digital advertising campaigns for our active clients - we have now become live streaming experts - managing both the production and project management side of the online entertainment business.To date, we have produced and managed conferences for BCEd Access, concerts for Live Nation entities, virtual festivals for clients like ACE, and helped build a digital arena for MLSE. Show less

Vancouver, Canada Area

At Tradable Bits, I plan, manage, and optimize digital media buying strategies for the largest music festivals in North America. Specializing on the Google, Facebook, and Spotify Ad platforms, we took five and six-figure advertising budgets and turned them into millions of dollars in ticket sales.

Victoria, Bc

Process and vet new affiliate applications to the GlobalWide network using specific Compliance protocol and researchAssisted the Globalwide Media Account Executive and Business Development teams in creating, executing, and tracking client advertising campaignsWorked with advertising partners to setup offers, configure tracking URLs, implement pixel/postback tracking, and test to ensure correct conversion points for our clientsCompleted multiple ongoing network… Show more Process and vet new affiliate applications to the GlobalWide network using specific Compliance protocol and researchAssisted the Globalwide Media Account Executive and Business Development teams in creating, executing, and tracking client advertising campaignsWorked with advertising partners to setup offers, configure tracking URLs, implement pixel/postback tracking, and test to ensure correct conversion points for our clientsCompleted multiple ongoing network maintenance including: offer pauses, rate changes, adding creatives, adding/removing leads, investigating tracking issuesStrong communication with clients regarding network updates both internally and externally using HTML notifications and one on one client calls Generated various reports within Globalwide's tracking platform, exporting relevant data to excel, and using Pivot Tables to sort and sum data Show less

Victoria, British Columbia

Worked remotely to create and execute digital content strategies for the Aboriginal Canadian Entrepreneur (ACE) programCommunicated with web design clients, as well as aboriginal entrepreneurs to turn their ideas into results. Self-driven and motivated position, trusted to lead every facet of the ACE programs digital content and communications Contributed to the company blog, created infographics and basic web-design mock-ups, and managed Twitter, Facebook, Instagram, and… Show more Worked remotely to create and execute digital content strategies for the Aboriginal Canadian Entrepreneur (ACE) programCommunicated with web design clients, as well as aboriginal entrepreneurs to turn their ideas into results. Self-driven and motivated position, trusted to lead every facet of the ACE programs digital content and communications Contributed to the company blog, created infographics and basic web-design mock-ups, and managed Twitter, Facebook, Instagram, and WordPress site Show less

Vancouver, Canada Area

Extensive work on AdWords and DoubleClick optimizing campaigns for music festivals such as Austin City Limits, Lollapalooza, Voodoo Music, and Music Midtown;Weekly Calls with Live Nation Canada & C3 Presents to strategize programmatic and social advertising;Analyzed customer data on Tradable Bits Fan CRM, email lists, and artist trends to ensure relevant targeting for display banner ads.Worked with a $20,000 USD budget for festivals lowering overall CPA for each… Show more Extensive work on AdWords and DoubleClick optimizing campaigns for music festivals such as Austin City Limits, Lollapalooza, Voodoo Music, and Music Midtown;Weekly Calls with Live Nation Canada & C3 Presents to strategize programmatic and social advertising;Analyzed customer data on Tradable Bits Fan CRM, email lists, and artist trends to ensure relevant targeting for display banner ads.Worked with a $20,000 USD budget for festivals lowering overall CPA for each festival and gaining 3,932,859 impressions and 10,892 conversions collectively. Show less

Victoria, British Columbia

Managed over $100,000 in spending, generating over $500,000 in returns.Worked with local eCommerce brands, the Gustavson School of Business, and other local projects around my University.Led the execution of campaign strategies, ad optimization, conversion rate optimization (CRO), programmatic advertising, Instagram growth, creative and copywriting initiatives, and content generation for the clients I consulted for.Leveraged Reddit Ads in the entertainment and sports… Show more Managed over $100,000 in spending, generating over $500,000 in returns.Worked with local eCommerce brands, the Gustavson School of Business, and other local projects around my University.Led the execution of campaign strategies, ad optimization, conversion rate optimization (CRO), programmatic advertising, Instagram growth, creative and copywriting initiatives, and content generation for the clients I consulted for.Leveraged Reddit Ads in the entertainment and sports industry to generate conversation around music festivals, a new product release, and sports highlights for the Portland Trailblazers and the Vancouver Canucks.Ran a SWOT strategic analysis for multiple go-to-market strategies across eCommerce, event management, and lead generation. Show less

Bachelor Of Commerce - Bcom, Entrepreneurship/Entrepreneurial Studies

Bachelor Of Commerce - Bcom, Business