Aj Kirby Email & Phone Number

Charlotte, Nc, Us

-Develop strategic marketing plans and campaign direction for the overall Health and Wellbeing unit brand, 5 departmental brands (University Recreation, Counseling & Psychological Services, Center for Wellness Promotion, Collegiate Recovery Community, and Student Health), and 7 program-specific areas within University Recreation -Advise 8 - 10 student Creative Designers in the ideation, creation, and implementation phases of the graphic design process (approximately 1,500 projects annually), to include print and digital formats -Oversee 15 - 20 student Brand Ambassadors in the content creation, scheduling, and analytics review of 15 social media accounts (Twitter, Instagram, and Facebook) -Design and maintain departmental website (urec.uncc.edu) -Supervise two full-time staff members: Coordinator for Student Development and Engagement and the Administrative Assistant/Membership Specialist -Provide strategic direction and leadership for the recruitment, hiring, training, development, mentorship, evaluation and retention of 400+ student employees -Perform educational outreach through presentations and informational tabling to University class sections, Orientation sessions, Admitted Student Days, and EXPLORE UNCC, among other campus and community events to advance both the department and unit brand (approximately 100 - 150 hours annually) -Design plan to recruit, convert, and retain non-student memberships, including a strategic communication diagram to reach prospective patrons at varying touch points throughout the consideration phase -Collaborate with Cannon Design to create and implement the UREC graphics package for new 148,000 sq. ft. facility -Chair of the UREC Grand Opening Event Committee

•Managed the day-to-day operations and budgeting of the Lake Nona Campus Student Development department•Recruited, trained, and supervised full-time staff, part-time staff, and institutional and federal work study students•Advised Student Leaders in the planning and execution of 40+ events per semester with topics related to the Peace and Justice Institute, multiculturalism and diversity, leadership, and the introduction of resources•Co-Advised the college-wide Wellness Ambassador program with focused initiatives on the 7 dimensions of wellness (spiritual, intellectual, career, physical, emotional, social, and environmental) •Created campus traditions to increase student connection to the college and campus, including an annual balloon drop to celebrate the start of the new semester and Spirit Day•Developed faculty and departmental partnerships to create co-curricular speaker series and major related events, including STEM day and Career Week•Presented Co-Curricular workshops to first-year students•Facilitated the campus life portion of New Student Orientation•Redesigned and maintained the college-wide Student Development website •Member of college-wide Student Activities Fee Budget Committee to determine allocation of $6,000,000•Chaired campus Student Activities Fee Budget Committee to determine allocation of $70,000•Developed comprehensive departmental action and strategic marketing plans •Coordinated community outreach efforts and advise college-wide Valencia Volunteer program•Co-developed and implemented college-wide Student Leadership Series – a year long series dedicated to training students on personal and professional leadership•Co-facilitated college-wide group trainings for the Campus Activities Boards and Wellness Ambassadors•Assessed student participation rate and evaluate growth based on pre-determined learning outcomes

Lake Nona Campus

•SLS 1122 – New Student Experience (3 credits)•Taught new students the 6 p’s (plan, purpose, pathway, personal connection, preparation, and place) to success•Advised students on academic and career plans

• Assisted with the creation of the program as part of a two-member staff • Developed a 90 page research report with recommendations for the implementation of a strategic communication plan to include: a web presence (Cascade platform), monthly newsletters, and a parent partnership initiative• Presented on-going research findings and recommendations to senior leadership committees• Conducted research and assessment of 50 peer institutions, using informational interviews and website analysis, to determine industry best practices• Partnered with the Development Office to facilitate two 30-person parent focus groups during Family Weekend• Analyzed 500 Parent and Family Orientation survey responses to create a statistical report with notable findings

• Assessed current training model and provided recommendations for increased professional training and incentives, including the introduction of a new training syllabus to highlight campus partnerships• Coordinated and facilitated the first Tutor Training Academy• Evaluated TutorZone financials (expenses and revenues) to provide feedback for more efficient operation

• Prepared all print and digital marketing materials for Career Services events, including: 24” x 36” full color posters, Facebook cover photos, office logos, and in house display screen (Rise Vision Display Network) graphics• Managed social media presence by scheduling weekly Facebook posts and tweets, as well as creating Blackboard announcements• Analyzed prospective student data and developed customized prospect filters and communications schedules

• Recruited and coordinated second-year MBA students (50+) to mentor the first-year MBA cohort (90+)• Enhanced student program commitment through the creation of incentives, assessment metrics for frequency of communication, and social opportunities in conjunction with the MBA Programs Office

• Assisted with the development and implementation of 35 NCAA Division I Athletic camps in partnership with the University of Virginia Athletics department• Supervised 15 student Conference Assistants in full-service event planning execution• Collaborated with multiple campus partners, including Dining Services, Campus Recreation, and Facilities Management• Completed on-call supervisor rotation (issues ranged from locating a missing student to dissatisfied guests)• Promoted from Conference Assistant (Summer 2011) to Project Manager (Summer 2012)

• Advised 38 first-year women on the high school to college transition with the goal of creating a welcoming living community• Managed small per-student budget to plan hall programs on multiculturalism, personal enrichment, and health and wellness• Developed proposal for increased funding to plan an association-wide event, a Paint War attended by first-year students (150+)• Cultivated student camaraderie and respect through a personal open-door policy while working closely with Campus Police to ensure safety and manage crisis situations• Awarded RA of the Month, March 2012

• Trained student interns through one-on-one demonstrations and tutorial development on media production platforms• Created highlight clips and special recognition videos that aired in Scott Stadium with 50,000+ fans in attendance, and on www.virginiasportstv.com• Assisted in the filming of student-host segments and production of the Cavalier Sports Weekly, a 30-minute television show that aired across the Mid-Atlantic region• Selected to create the “All Sports Introduction Video” for the end-of-year banquet attended by the Athletic Director, as well as all coaching staff (70+) and student-athletes (700+)

Ba, American Studies, Sociology, And Media Studies

Activities and Societies: Hoo Crew, Virginia Competitive Cheer Team, Residence Life, Day in the Life Mentor, Madison House Volunteer.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Graduate Council - Secretary, Student Affairs Parent and Family Committee, Admissions Ambassador, Tribefest.

Certificate In Digital Marketing Strategy, Complete

Doctor Of Education (Some Coursework), Educational Leadership, Higher Education