Andrew Mitchell Email & Phone Number

London, England, Gb

London, England Metropolitan Area

Led the ESPN UK PR account for six years, developing long term consumer and corporate comms strategy, in close collaboration with the EMEA Marcomms head. Acted as daily client liaison and counsel; led weekly meetings and conference calls; attended monthly marcomms meetings and international communications summits.Created the award-winning ESPN Luck Index to reveal the impact of luck on a Premier League season, securing blanket coverage across sports outlets.Delivered pan-European coverage for ESPN Player’s new Lance Armstrong documentary LANCE, driving record sign-ups and new paying customers.Developed paid partnerships with national media to support ESPN’s partnership with BT Sport, booked tactical out of home media campaigns to target fans at key live sporting events.Delivered corporate comms projects for Liberty Global including; the launch of new trade association for Europe’s connectivity industry, GIGAEurope; and a report from top economists on the benefits next-generation broadband speeds will bring to society.Headed team that won the A+E Networks UK PR account; significantly improved quality and quantity of coverage for channels HISTORY, Crime+Investigation and Blaze. Provided strategic counsel across consumer and trade activity, including crisis comms support; point person for composing responses to briefs for priority new programming; directed team to ensure consistent delivery of TV listings coverage.Devised video content featuring kids influencer Tekkerz Kid and Man City star Phil Foden to publicise Nickelodeon’s priority show Rise of the Teenage Mutant Ninja Turtles – resulting video received 322k views.Main writer across all accounts, with final approval of all output; drafting pitch and proposal documents, award entries and PCAs; chief proofreader; Excel trouble-shooter.Direct report for two Account Managers and one Account Executive, including recruitment, performance reviews and regular feedback; reporting directly to MD.

London, England Metropolitan Area

Created ESPN’s Greatest Sporting Cities campaign to discover the best place in the UK to be a sports fan, delivering hundreds of pieces of national, regional and broadcast coverage from 2015 to 2018Increased awareness of NCAA Football and streaming service ESPN Player in the UK through exclusive press trip to Texas and Virginia with ShortList magazine, and advertorial partnership with Sport magazine, including drafting of four featured articles on the excitement, intensity and quality of the sportIntroduced "editorial amplification" process to drive coverage of ESPN’s exclusive interviews with sports stars, generating 5,000+ credited articles in top tier media over three years.Oversaw trade marketing for ESPN’s ad sales team, including in-agency activations and hosted events, research and concept development to support creative solutions team’s responses to briefs.Hosted exclusive preview screening of ESPN 30 for 30 documentary OJ: Made In America, attended by top tier media and resulting in extensive coverageSourced, negotiated and managed high-profile athletes and influencers, including Anthony Joshua, Lawrence Dallaglio, Juan Mata, Kevin Pietersen, Ben Cohen, Bryan Robson.Developed campaign for The Book People which improved brand awareness and boosted entries to its Bedtime Story competition, using celebrity-focused media partnership, and national newspaper book giveawayPR planning and stakeholder management for Sky’s premiere of The Young PopeDelivered multiple corporate comms projects for Liberty Global including: the announcement of its partnership with Netflix, cutting edge research highlighting the value of investment in gigabit broadband – “Unlocking GIGAWord Innovation”;

London, England Metropolitan Area

Created the award-winning ESPN on the London Underground campaign, to show live 2014 World Cup score updates on tube platforms. The approach was replicated by ITV for the 2015 Rugby World Cup, and Channel 4 for the 2016 ParalympicsSecured corporate speaking and profile opportunities for ESPN senior executives, drafted and sold in major announcements on rights acquisitions, advertising deals, channel launches, app releases.In charge of ESPN Pies - sending 1,000 freshly baked, hot pies to media and partners across London to celebrate new Premier League season for eight consecutive years;Managed PR campaigns for The Sunday Times’ flagship supplements, the Rich List, Good University Guide, Best Places To Live, Restaurant List, regularly delivering blanket coverage

London, England Metropolitan Area

Managed the PR campaign for the 2013 Sunday Times Rich List, securing more than 1,500 pieces of coverageOrganised ESPN’s two “play at Wembley” days for more than 100 media, clients and consumers each time, covering all transport and logistics, talent liaison with stars including Robert Pires, Martin Keown, Frank LeBoeuf, John Barnes and Kevin Keegan, managing competition winners, securing journalist participationManaged ESPN Classic’s 10th anniversary celebration for 200 VIPs in Paris as the company’s only French speakerDevised the “autocorrect generation” concept to raise awareness of Mencap’s Spellathon initiative, and created the research that discovered 65 % of the nation can’t correctly spell the word necessary, resulting in global coverage and a ten-fold increase in website visitors

London, England Metropolitan Area

Secured extensive coverage for ESPN’s 30 For 30 documentary series through relentless media relations and mail-outs Managed ESPN regional coaching clinics at schools across the UK featuring on-air talent including Ben Kay, Austin Healey, Ray Stubbs and Jon ChampionRegular interaction with national and regional sports and television writers; securing consistentcoverage across key titles, from basic media relations to securing interviews with talent

London, England, United Kingdom

Increased exposure around key programming on ESPN, ESPN America and ESPN Classic TV channelsDrafted press materials to tight deadlines across portfolio of live and non-live programming, includingNBA and NCAA Basketball, Premier League, FA Cup, Europa League, MLBGenerated blog, regional and national coverage for BabyTV’s “My Favourite Nursery Rhymes” DVDManaged daily media monitoring and clippings for all clientsSecured trade coverage for Universal McCann’s release of its Wave 5 research on social media

London, England Metropolitan Area

Built brand awareness for student accommodation provider UNITE, in national, regional student media with regular press office activity and targeted campaigns and events. Secured coverage on page three of The Times, and a double-page spread in the MetroReinforced the reputation of adult learning agency, learndirect, and raised awareness of its offering through monthly national and regional sell-insGenerated regional and national coverage for care home network Barchester Healthcare’s individual homes in addition to reactive issues management

London, England Metropolitan Area

Gained national listings coverage for the British Library’s Centre for Conservation tours, including Guardian Guide, Times The Knowledge, Time Out, ViewLondon.co.uk and VisitLondon.com.Account support work on Sony Ericsson including extensive research for global PR toolkitResearched, wrote and sold in technical press releases to trade press for Pilkington Glass and DurapipeAchieved regional television and national print coverage client Parkeon celebrating 50th anniversary of the parking meter