Aaron Marshall Email & Phone Number

Oakdale, Minnesota, United States

• Led efforts to model addressable market size and growth by geography, product family and market vertical utilizing internal and external sources for markets over $60B.
• Established a robust tracking & analysis of end-user market segments to align to internal and external Key Performance Indicators (KPI).
• Gained executive support for new way of identifying and penetrating key accounts through 3rd party analytics.
• Development of a Business Composite Index (BCI) to forecast growth opportunities.

Greater Minneapolis-St. Paul Area

• Analyzed, planned, and implemented major elements of global marketing and division strategic plan through data analysis and reporting incorporates both leading and lagging indicators.
• Provided analytical and statistical support required in development and implementation of global business plans for a $3B+ division.
• Managed regional pricing scorecards and a global toolkit to optimize prices based on product strategies and market factors.
• Designed and led a global competitive intelligence initiative for the Personal Safety Division (PSD).
• Development of quarterly competitor profiles and building out a competitive intelligence process.
• Led involvement in inaugural Bloomberg's New Economy Forum for the Personal Safety Division focusing on thought leadership in Asia.

Taipei City, Taiwan

• Delivered on a defined term project to share US best practices in growing the APAC business through analysis.
• Quantification of current 16 country’s abilities, selection of best candidate and project, gained local, regional, and senior management support (IT, BSO, Sales, Marketing) and delivered a sustainable product for local.
• Completed all goals through remote meetings combined with hands on training and constant communication from Taiwan.
• Created a local best practice for the 3M China Business Segments Organization (BSO) and PSD teams with more than ¥1mm achieved and additional ¥3mm in future projects.

Taipei City, Taiwan

Greater Minneapolis-St. Paul Area

• Defined, led development of, and crafted sales and marketing processes in SAP CRM as part of the Business Transformation initiative.
• Drove development and communication of CRM road map for 3M. Managed and coached process team in delivering project and personal development objectives.

Greater Minneapolis-St. Paul Area

• Utilized advanced analytic & predictive models to create sustainable growth, determine business at risk, synergistic sales opportunities (category management) and new opportunities.
• Leveraged distributors, 3M's external and inside sales forces to exceed sales targets.
• Identified and implemented alternative go to market models in e-commerce to cost effectively influence small and medium end-user segments. These projects > $1mm in incremental growth.
• Managed the Customer Relationship Management (CRM) initiative for the US subsidiary.
• Worked with sales force and business leadership to gain engagement around CRM.
• Active member of 3M legacy CRM and Customer Single Identifier teams.

Greater Minneapolis-St. Paul Area

Additional 3M experience as an analyst and supervisor with the International Distribution Center, Manufacturing Center of Excellence, Corporate Accounting & Reporting, and International Business Development.

Quantiative Methods And Computer Science

Education record