In my role as Product Marketing Lead APJ at Dayforce, I work closely with the product executive and ELT to develop and uplift the product GTM strategy and executive for Dayforce full-suite platform (HR, Payroll, WFM, Talent, Analytics) in the ANZ and Asia regions. I deliver a step-change in product marketing impact at Dayforce, partnering closely with product, sales and partnerships team to shape the product story and narrative for internal stakeholders and key personas in our target buying groups.

In this role, I was accountable for all marketing, comms and acquisition initatives for Xero’s Payroll products in Australia, UK and NZ. These products supported in excess of 600k SMBs globally, responsible for a significant proportion of Xero's annual recurrering revenue.As the global marketing lead for the customer and product teams, I served as the primary contact for proposition-related queries from regional sales and marketing teams, acting as the proposition champion. I executed hundreds of product releases, lead product and customer experience playbook creation, as well as drove the content and acquisition strategy to maximise customer growth during peak selling periods.

Accountable for positioning and marketing the proposition to new and existing small business customers and their advisors. Quickly became the go-to expert on the needs of the customer and the value of our product to tie everything together through clear and concise propositions. Working closely with multiple stakeholders across the business including product management, product design and go-to-market teams to help achieve customer and commercial targets.

Promoted to the Strategic Acquisition Manager – B2B Channel Lead position after demonstrating a strong growth mindset, as well as the ability to effectively manage competing priorities, collaborate with stakeholders to develop solutions, execute best practice initiatives, and resolve project constraints.• Increased conversion of user visits to registrations by 128% by redeveloping the B2B digital experience implementing A-B audience testing leveraging user insights to deliver continuous improvement in B2B acquisition.• Exceeded member acquisition target by 22% in in FY 2020 and surpassed by 16% in FY 2021 (on track) by developing a new switching proposition based on customer research analysis and reporting.• Achieved new business and member growth targets of 230K in FY 2019 and 180K in FY 2020 by increasing member acquisition through management of 90,000 high-value clients and 300,000 self-service business customers.• Increased Net Promoter Score (NPS) from 24 to 33 within 1 year by initiating a customer review project based on NPS feedback. Developed and executed new B2B and B2B2C content strategy, along with driving website capability improvement and accelerating lead capture capability.• Ensured business and member objectives are achieved by acting as the primary business partner for the business sales and account management teams.• Full accountability for annual development and implementation of integrated marketing strategy and GTM plans with operations and sales team.

Drove B2C member acquisition by collaborating with internal and external stakeholders to develop and implement strategic marketing initiatives and activation strategies to manage and expand new and existing channels and ensure end-to-end analysis and reporting. Provided end-to-end management of customer growth initatives, including overseeing the go-to-market strategy, analytics and reporting, and development of journey mapping requirements that integrate full-funnel customer experience and campaign messaging.

NRMA is Australia's largest motoring services organisation with over 2.4m Members. For the business segment, our promise is keep Australian business moving.Responsibilities for this role include:- Annual marketing and business strategy development- B2B acquisition and retention strategy- Ideation and implementation of 'Driving Business' B2B content strategy- Marketing project management- Website customer journey design- Website, social media advertising, SEM and SEO.- Media planning & buying- Sales planning & distribution- Key supplier & agency relationships

Joined NRMA as maternity cover for Snr Marketing Manager on Emergency Home Assist portfolio

Club Assist partners with automotive Clubs across the world and works at the juncture of technology and industry to provide solutions to members’ problems. As technology experts, we specialise in the sourcing, storage, distribution and installation of automotive, motorcycle and marine batteries, alternators and starter motors.Major Responsibilities:- Ownership and responsibility to develop, manage and execute e2e marketing and sales strategies for Batteries, Auto Glass and Vehicle Inspections segments- Generation and implementation of sales and marketing strategies to achieve EBIT targets and deliver sales revenue in excess of $50m- Management of marketing budgets > $500,000- Concept, execution and post reporting on ongoing customer acquisition and retention campaigns- Senior stakeholder management responsibilities to ensure end-to-end positive customer experience across communications and process.