Senior director for Business Analysis and Operations in the Data & Technology team at the world's largest media agency. My team serves as the bridge between business stakeholders and technical functions, collaborating directly with large global clients to build data solutions that solve for real-world problems.• Senior leadership: leadership and ongoing management responsibilities for Business Analysis and wider Operations team in data and technology.• Function lead: ownership of recruitment, team structure, goal setting, prioritisation, development, mentorship, and process design.• Expert business analysis: consultative service for multiple large global clients and data products.• Product measurement: ongoing support for product leaders in gathering actionable feedback to develop and improve product suite.• Requirements elicitation: thorough and adaptable approach to understanding and documenting requirements, ensuring solutions address real-world challenges with impact.• Technical business analysis: research design, interviews, groups, surveys, wireframing, process mapping, user testing, data analytics.• Cross-functional translation: bridge between business stakeholders and tech teams.• Communication: capable of simplifying complex data and concepts for clear, effective understanding.• Strategic thinking: adept at shifting focus between tactical details and the bigger picture.

Director of a team of data engineers and analysts in a fast-paced, scale-up environment that leads in data collection, infrastructure and analysis with the aim of improving the quality of decision making at all levels.• Leadership – lead and set the long-term vision for a team of data engineers (in Tel Aviv, Israel) and data analysts (in London) who own data in Culture Trip end to end; from collection through to strategic recommendations and decision making• Team management – recruitment and development of team with expertise in data engineering, QA, web analytics implementation, reporting/visualisation, depth analysis and market research• Data architecture and quality – oversight of data engineers who maintain data warehouses in Amazon Redshift, Amazon Athena and Snowflake plus accompanying ETLs and QA• Prioritisation and planning – vision and OKR setting through to project scoping and team allocations• Data democratisation & cost cutting – increased number of employees using self-serve data tools by 7x whilst reducing tooling costs by 40%• Strategic insight capabilities – reduced percentage of time spent by team on ad-hoc work from 80% to 30% to enable focus on strategic projects• Cross-company insight – reporting and strategic partners to product, content, marketing, SEO, operations and leadership teams• Data storytelling – scoping, oversight and hands-on contribution to depth analysis projects to inform company strategy through data• Success measurement – definition, management and communication of all company key metrics and performance versus company OKRs• Forecasting & target setting – building and maintaining key result projections for planning and financial modelling• Company and digital insight champion – representation at external speaking forums with business and data leaders at c-suite level

Head of a team that leveraged digital and social measurement alongside traditional research to deliver actionable insight to senior managers, journalists, product managers, marketers and business development teams spanning 43 languages globally and with a weekly reach of 279 million people.• Leadership and management - head of a small team of skilled digital analytics professionals and led wider project teams on quantitative and qualitative studies around the world• Web analytics and digital measurement - business owner for implementation of web analytics solution for BBC World Service and accountable for all web and social analytics projects• Data analysis and visualisation - accountable for all digital platform analysis and automated reporting• KPI and target setting - set and communicated online performance targets for BBC World Service across owned websites, syndication partners, apps and social media aligned with strategy• Quantitative and qualitative research projects - multi-methodological experience in complete research process from planning, procurement and fieldwork through to interpretation, presentation and implementation of results• Communication and presentation - extensive experience presenting actionable insight to stakeholders from various backgrounds and with different degrees of research/digital competency• Collaboration - maintained relationships and embedded insight at all levels• Digital champion - advocated for data-driven decision making and trained stakeholders at various levels from a range of backgrounds in using and making sense of analytics systems and data• External communication - conference presentation experience at MRG and named contributor on ESOMAR research paper on the topic of reaching young, global news audiences

Reed Business Information (RBI) is a division of FTSE 100 company Reed Elsevier and specialises in providing high-value data and business-to-business publications, both online and offline, in numerous industries.• Managed continuous (NPS) tracking project across 41 products in 15 markets. Introduced time and cost-saving initiatives to the project• Research and UX support to teams in science, banking and aerospace industries• Used national surveys (TGI, NRS, BBS) to support sales teams in securing advertising revenue• Ownership of research projects on behalf of external clients including HSBC, Kraft Foods and Unison

Worked in the Midmarket (midsized businesses) Marketing team, managing the website, creating sales materials and organising events. Completed as an industrial placement position for university degree.