Handling 4 live games (Two Dots, Wizard of Oz - Magic Match, Wonka Slots & Black Diamond Casino) & delivering an exceptional experience to our players, increasing engagement & driving growth. Providing leadership & mentorship to my UI / UX team members & fostering a culture of continuous innovation, thereby incorporating latest trends & advancements into the strategy. - Define & implement the overall user experience strategy for games at Zynga.- Responsible for improving the process… Show more Handling 4 live games (Two Dots, Wizard of Oz - Magic Match, Wonka Slots & Black Diamond Casino) & delivering an exceptional experience to our players, increasing engagement & driving growth. Providing leadership & mentorship to my UI / UX team members & fostering a culture of continuous innovation, thereby incorporating latest trends & advancements into the strategy. - Define & implement the overall user experience strategy for games at Zynga.- Responsible for improving the process & the delivery pipeline & the new interface directions in games.- Developed better journeys to guide the design of game interfaces & interactions.- Conducted detailed research, PACs & user feedback sessions to identify areas for improvement in game features & functionality.- Monitored & analysed user behaviour data to identify trends & opportunities for optimization.- Coordinated with marketing / distributor teams to ensure that game marketing campaigns are aligned with the overall user experience strategy.- Built solutions based on the research done with thorough testing with users & came up with newer ways to monetise existing features to help boost revenue. Show less

- Defining & developing the user experience of game content & features for TeenPatti Gold.- Implementing a user-research focused design process pertaining to the demographics.- Improving the game through personas, user stories, user testing & feedback based iterations.- Building the best experience for a mobile card game, through constant & thorough group testing.

- Achieving clarity for users/teams using research, information architecture & content strategy.- Aiding omni channel initiatives for online channels & offline stores across the country.- Driving UX strategy & digital experience for Bluestone's website & app.- Developing wireframes, prototypes, performing user research & testing.- Lead UX initiatives to research & design next generation innovative experience for users.- Responsible for making jewellery buying online a… Show more - Achieving clarity for users/teams using research, information architecture & content strategy.- Aiding omni channel initiatives for online channels & offline stores across the country.- Driving UX strategy & digital experience for Bluestone's website & app.- Developing wireframes, prototypes, performing user research & testing.- Lead UX initiatives to research & design next generation innovative experience for users.- Responsible for making jewellery buying online a seamless experience.- Connecting with users for Contextual Enquiries, UT, Focus Group & other Research.- Responsible for tracking the numbers, chasing the CSF & Business Goal.- Tracking user behaviour via some interesting online tools like HotJar, CleverTap, GA. Show less

- Understanding client needs, requirements & expectation to better deliver informed solutions.- Coming up with the demographic based user experience for websites, apps & print designs.- Responsible form concept to completion corporate portals, websites & apps.- Built logos & various print related collaterals based on requirements.- Designed interactive web pages for e-commerce sites.

- Formulating various design & growth initiatives for continued evolution of core survey product.- Overseeing ongoing projects, ensuring consistency throughout the product from start to finish. - Developing wireframes, high fidelity mockups & prototypes to ensure precise feature envisioning.- Empowering team to work closely with devs & QA to achieve high accuracy & UI/UX perfection.- Performing A/B testing, analysing data & present findings to help make informed decisions.-… Show more - Formulating various design & growth initiatives for continued evolution of core survey product.- Overseeing ongoing projects, ensuring consistency throughout the product from start to finish. - Developing wireframes, high fidelity mockups & prototypes to ensure precise feature envisioning.- Empowering team to work closely with devs & QA to achieve high accuracy & UI/UX perfection.- Performing A/B testing, analysing data & present findings to help make informed decisions.- Helping my team stay ahead by sharing my learnings on emerging platforms & technologies. Show less

- Crafted compelling design thinking solutions that make meaningful impact for end users.- Used the principles & methodologies for a more user-centered design.- Built elegant, pixel perfect, intuitive design by following latest UI/UX design trends.- Created Interactive wireframes, interactive prototypes (Invision) so that stakeholders and end-users can get the feel of the product before getting into development phase.

Designer, Amateur Developer