Ajsal Abbas Email & Phone Number

India

Managed performance marketing campaigns for over 10+ brands on Google, Meta, and Taboo:Developed and executed targeted ad campaigns across Google, Meta, and Taboo.Optimized ad spend and leveraged platform-specific tools for enhanced campaign effectiveness.Achieved significant growth in key metrics such as click-through rates, conversions, and ROAS.Developed and executed social media marketing and content strategies:Created comprehensive social media marketing plans and content calendars.Designed engaging posts and utilized analytics to refine strategies.Increased brand awareness, follower growth, and engagement rates.Led website development and media production efforts:Directed website design and functionality projects on platforms like WordPress.Managed media production to ensure brand consistency and a strong digital presence.Emphasized responsive design and cohesive branding across digital touchpoints.Directed video production for branding and company profiles:Oversaw all aspects of video production, including conceptualization, scripting, filming, and editing.Created compelling visual content to communicate brand messages and enhance company profiles.Produced high-quality videos that engaged audiences and supported marketing objectives.Oversaw a team of 18 employees:Managed a diverse team, fostering collaboration and guiding them towards achieving project goals.Provided support and direction, driving productivity and project success.Managed client relationships:Maintained and strengthened client relationships, ensuring high levels of satisfaction.Addressed client needs and concerns, resulting in strong client retention and long-term partnerships.Leveraged analytics and dashboards to monitor performance:Utilized analytics tools and dashboards to track and analyze marketing campaign performance.Made data-driven adjustments to optimize marketing strategies and achieve better outcomes.

Uae

Bengaluru, Karnataka, India

Led performance marketing across Google, Taboo, Facebook, Instagram, and YouTube:Developed and executed data-driven strategies tailored to each platform.Conducted A/B testing, audience segmentation, and performance monitoring.Optimized ad creatives and targeting options to enhance key performance metrics.Achieved significant improvements in click-through rates, conversion rates, and ROAS.Managed a team of 6 in product development, integration, and logistics:Coordinated efforts between product designers, developers, and logistics managers.Facilitated cross-functional collaboration to ensure seamless product launches.Integrated new technologies to streamline development cycles and improve time-to-market.Enhanced product quality and optimized supply chain operations.Crafted and executed social media and CRM strategies:Developed platform-specific social media content plans to maximize engagement.Utilized social media analytics for continuous performance improvement.Designed and implemented CRM campaigns to nurture customer relationships.Improved customer retention rates and increased lifetime value through personalized strategies.Secured a ₹60 crore valuation and prepared the brand for Shark Tank Season 3:Led efforts to secure a strong valuation through strategic investment pitches.Conducted financial analysis, market research, and strategic planning for investor presentations.Prepared the brand’s operational and marketing strategies for high visibility on Shark Tank.Positioned the brand for long-term success and market leadership.Managed offline stores and brand partnerships:Oversaw retail store operations, ensuring optimal customer experiences.Implemented merchandising strategies, promotional campaigns, and staff training.Identified and secured strategic partnerships to expand brand reach.Strengthened the brand’s presence in physical retail and enhanced its market share.

Bengaluru, Karnataka, India

Managed SEO, PPC, and Meta campaigns for over 60+ brands:Conducted comprehensive keyword research and implemented on-page and off-page SEO strategies.Optimized Google Ads and social media ad spend, focusing on targeted keywords, ad copy, and bid management.Leveraged advanced targeting and retargeting strategies in Meta campaigns to enhance brand visibility.Achieved significant increases in traffic and conversions across all brands.Led a team of 30 employees across 6 departments.Enhanced brand visibility, customer engagement, and market position.Developed and implemented custom strategies for 60+ brands:Conducted market analysis, competitor research, and customer behavior studies to inform strategies.Created data-driven marketing plans, including brand positioning, messaging, and customer acquisition.Collaborated with clients to ensure alignment with their vision and goals.Successfully contributed to the growth and market presence of each brand.Directed website development projects on Shopify and WordPress:Managed the end-to-end development process, coordinating between designers, developers, and content creators.Emphasized responsive design, fast loading times, and intuitive navigation to optimize user experience.Incorporated SEO best practices into website architecture to improve search engine visibility.Delivered websites that increased traffic, user engagement, and conversions.Crafted and executed comprehensive social media strategies:Developed platform-specific strategies and content calendars aligned with brand objectives.Collaborated with content creators and graphic designers to produce high-quality, shareable content.Utilized paid social media advertising to reach wider audiences and drive engagement.Implemented community management practices, leading to higher follower growth and stronger brand-consumer relationships.

U.A.E

1. Led content marketing and programmatic SEO initiatives, driving organic growth across 16+ countries:2. Developed and executed content marketing strategies tailored to diverse regional audiences.3. Implemented programmatic SEO techniques, including advanced keyword research and on-page optimization.4. Enhanced visibility and search rankings through technical SEO improvements and localized content.5. Achieved significant increases in organic traffic and search engine performance globally.6. Directed website development projects on WordPress, enhancing site functionality and user experience:7. Managed end-to-end website development projects on the WordPress platform.8. Coordinated with designers and developers to define project requirements and implement features.9. Focused on responsive design, intuitive navigation, and integration of key functionalities.10. Improved user engagement and satisfaction through superior site functionality and design.11. Provided creative direction, ensuring cohesive branding and messaging across all digital channels:12. Developed and enforced brand guidelines for consistent visual identity and messaging.13. Collaborated with graphic designers, content creators, and marketing teams to maintain brand cohesion.14. Ensured all digital outputs aligned with the brand’s strategic vision and objectives.15. Enhanced brand recognition and presence across websites, social media, and digital advertising.16. Spearheaded performance marketing campaigns, achieving substantial growth in lead generation and conversion rates:17. Planned and executed targeted performance marketing campaigns to drive lead generation.18. Utilized advanced analytics to track performance and optimize strategies.19. Implemented effective targeting, ad creatives, and landing page optimization.20. Achieved significant increases in lead acquisition and conversion rates through data-driven improvements.