Aju Achuthan Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka

• Handling all Branding activities to Ensure execution of marketing activities with proper SOP.• Tracking and monitoring of all activities through proper tracking mechanism Timely activations of marketing plan Deployment of visibility in the right channel• Supporting Associate Marketing Director in building the BRITA brand successfully in India, by planning and activating of all BTL & customer touch points. Facilitate sales function through lead generation activities within the allotted budget• Facilitated budget allocation for BTL activity and tracked its implementation.• Supervised & managed the vendors/agencies, oversaw day to day working and maintained complete marketing update in term of reports and bill payments of Vendors.• Designed new promotional campaign by bundling products together for sellout

Bengaluru Area, India

• Administered the Marketing Function for All India, coordinated with local agency, sales team, Distributors for deployment of merchandising materials & ensured dominant visibility at dealer points.• Rolled- out product communication strategies such as BTL to ensure high brand recall and product engagement by end –users.• Facilitated budget allocation for BTL activity and tracked its implementation.• Supervised & managed the vendors/agencies, oversaw day to day working and ensured complete marketing update in term of reports and bill payments of Vendors.• Developed new promotional campaign by bundling products together, increasing sales revenue • Worked diligently to negotiate cost effective deals with vendors, dealers and other affiliated parties.

Bengaluru Area, India

 Develop an annual Marketing Plan and Budget which clearly outlines measurable objectives, strategies, and tactics for the upcoming year in keeping with the overall centre and goals  Plan and implement tactical initiatives and activities in relation to the Annual Plan and Budget.. Maximize the performance of advertising, PR and media buying agencies through ongoing monthly monitoring Develop a comprehensive brand strategy and ensure the brand for the centre is adhered to and reinforced across all marketing and operational applications. .Continually seek new and innovative / creative ideas to ensure top of mind awareness for the centre and its attributes. Assist Leasing and support their efforts to effectively lease the centre Oversee all Centre seasonal and promotional décor; ensuring cost effectiveness Oversee, review and analyze professional research on an ongoing basis; conduct annual benchmark surveys – incorporating relevant factors into the Annual Marketing Plan

Qatar

 • Administered the Marketing Function for Qatar region, coordinated with local agency, sales team, Distributors for deployment of merchandising materials & ensured dominant visibility at dealer points.• Developed Support campaigns in partnership with various retailers & department stores with a distinct focus on increasing the sales.• Developed new promotional campaign by bundling products together, increasing sales revenue • Monitors and ascertains process follow through of financial budget for approved activation campaigns and marketing initiatives in order to support sales strategy.• Negotiated new contracts with vendors, saving $12K for the marketing budget

United Arab Emirates

 Develop an annual Marketing Plan and Budget which clearly outlines measurable objectives, strategies, and tactics for the upcoming year in keeping with the overall centre and goals  Plan and implement tactical initiatives and activities in relation to the Annual Plan and Budget.. Maximize the performance of advertising, PR and media buying agencies through ongoing monthly monitoring Develop a comprehensive brand strategy and ensure the brand for the centre is adhered to and reinforced across all marketing and operational applications. Prepare budget and control, financial management related to marketing; provide detailed monthly analysis .Continually seek new and innovative / creative ideas to ensure top of mind awareness for the centre and its attributes. Assist Leasing and support their efforts to effectively lease the centre Oversee all Centre seasonal and promotional décor; ensuring cost effectiveness Oversee, review and analyze professional research on an ongoing basis; conduct annual benchmark surveys – incorporating relevant factors into the Annual Marketing Plan.

Cochin Area, India

 Optimized Increasing the Sales of the region. Preparing Targets for Distributors and Dealers. Making awareness about new products to Distributors, Dealers and end users Ensuring business channels had adequate supply of materials Preparing and providing marketing materials to the Distributors and Dealers. Merchandising the products and Promoting New Brands